In the latter half of 2020 I worked with a lovely start-up business owner who asked me to visualise his idea for a horticulture / landscaping company.
The bold design was inspired by pagan “Tree of Life” symbols, sacred geometry, and the architectural shapes of church vaults.
The tree’s abundant fruits and full crown symbolise a regenerative circular ecosystem, and evokes the sense of nature as a temple. The client really wanted to put across the idea that the interconnected roots to other adjacent trees symbolise unity and collaboration through nature and community. Beautiful.
Development: initial inspiration was drawn from a variety of contemporary logos that also represent tree-like shapes, as well as my own previous work of the pomegranate tree, created in 2013. I also looked at structural things such as church vaults, and artists such as Roger Dean, but it was easy to get carried away from the simplicity of the idea.