"Interdimensional Bouncer," in ROM #41, by Bill Mantlo (writer), Sal Buscema (penciler), Ian Akin and Brian Garvey (finishers), Ben Sean (colorist), Jim Novak (letterer)
If October's Saturday Splash Pages were all Runaways-themed, November's a month for Mantlo, starting with the book based on an unsuccessful (according to Wikipedia) toy!
Rom was a poet on the world of Galador, but when it came under attack by the shape-shifting Dire Wraiths, he was the first to volunteer for a project to turn citizens into cyborg warriors to combat the threat. He and hundreds of other "Spaceknights" successfully drove off the Wraiths, but Rom argued they couldn't leave other worlds vulnerable. So Galador's warriors scattered across the cosmos to finish the job they started. 200 years later, Rom arrives on Earth, and his war starts again.
As far as I know, the only info the toy provided was Rom's a cyborg, has red eyes (apparently red LEDs were cheaper than green) and had three accessories: the Translator, the Analyzer, and the Neutralizer. All that up there is Bill Mantlo and Sal Buscema, regular penciler on the book for 50+ issues. Mantlo's Rom is dramatic, prone to big speeches and soliloquies, especially when he's being attacked by Earthlings who think (or have been tricked into thinking) he's some sort of death machine. He's a bit like the Silver Surfer at those times, though in Rom's defense, he's trying to save Earth and its inhabitants from the Wraiths, not serve them up as dinner for Galactus. He's got cause to be miffed.
Rom's also, despite being the one who insisted on pursuing the Wraths, weary of fighting, and not entirely comfortable with it. When under attack from enemies he can't recognize, he brings out the Analyzer first, to discern whether he's up against a Wraith or something else. While the Neutralizer has a lethal setting, Rom has a vow about not killing (how well he keeps that vow is up for debate) and mostly sticks to banishing enemies to Limbo.
The same Limbo Space Phantom hangs out in, not the one Maddy Pryor and Illyana trade control of like it's a stick of chapstick. A dimension from which there is supposed to be no escape. Certainly Rom doesn't haul anyone out of there. Is eternal prison better than death? Guess it depends on what Rom's goal was, mercy, suffering, or just being able to tell himself his hands are clean.
Setting the book in Clairton West Virginia (population 14,000), far from the New York City skyline that dominates Marvel Comics, lets Mantlo show just how far the Wraiths have gotten, and play a bit with the paranoia. (Plus, it's not hard to arrange for the X-Men or Mad Thinker to wander in whenever he feels the book needs a crossover jolt.) Even in this small town, where everyone knows each other, went to school together, worked together, there are aliens that have been plotting for decades to either subjugate or exterminate humanity, without anyone the wiser.
(Not all, though. Rom encounters a few Wraiths who fell in love with Earthlings and renounce conquest, although one dies at the hands of his own child.)
It's hard to believe, especially coming from an enormous metal man with a ray gun that leaves only ashes in its trace. While a camera can apparently capture the doorway to Limbo opening and Wraiths falling in, the average human eye can't. And while Rom's arrival begins to expose some of the cracks in the Wraiths' facade, they're deeply entrenched at many different levels. Even as more evidence comes to light - birth certificates that list the same birthday for people years apart in age, snoopy reporters - efforts at exposure are stonewalled by Wraiths in high places. Newspaper editors, generals, SHIELD agents, captains of industry, telephone switchboard operators. All of them, at different times, can make sure that, at best, a highly edited version of the truth slips out.
Mantlo starts with just one human believing in Rom. Brandy Clark, who nearly drives off the road to avoid hitting him, until Rom catches her car. Brandy sees him disintegrate two people she's known for years, but he doesn't harm her, even urges her to safety when the National Guard attacks. So when she sees him attacked by a weapon like none she's ever heard of, Brandy warns him and Rom saves her, only to fly off, leaving her with few answers.
From there, it builds slowly. Rom eventually talks with Brandy enough she can understand what's going on, and she, with some difficulty and being abducted, convinces her boyfriend Steve there are aliens hiding among them up to no good, and Rom's here to help. Over time, the entire town (the Earthling segment, anyway) come to believe Rom and help him drive the Wraiths out of Clairton. It needs some help from Rom to get going, but humanity is willing to defend itself.
Steve, Brandy and Rom end up in a love triangle. Brandy loves Steve, but feels drawn to the noble and tortured soul within Rom, who fights for people who think he's a monster. Steve respects Rom, but also resents the fact he can feel Brandy falling for the tortured poet inside the metal shell, and is happy when, late in the book's 2nd year, Rom decides he needs to find a way back to Galador to check something a Wraith told him. Rom falls for Brandy, but doesn't see how they could be together and feels she's better off with Steve, a flesh-and-blood man. And Rom respects Steve for his courage in facing the Wraiths with none of the gifts Rom possesses. The specifics of that dynamic shift over the course of the series, for various reasons, but there's no resolution until the very end.
The trip back to Galador hands Rom two pieces of bad news that will haunt him for a long time after his return to Earth. Although it does result in a new ally, as another Spaceknight, Starshine, accompanies him. The tail end of the 3rd year brings two major changes. One, Rom takes his hunt for the Wraiths worldwide. This brings him into contact with more of the wider Marvel Universe - Namor and Shang-Chi, as two examples - which helps spread word of the Wraith infiltration, improving humanity's chances of defense.
The other is a new type of Wraith threat. While there had been Wraiths that summoned creatures that seem to be eldritch horrors, they mostly relied on science. Ray guns and things designed to disrupt Rom's cybernetic circuitry. Magnets, electrical currents, that kind of thing. Buscema drew the Wraiths, minus a few exceptions, as either beings of smoke, or lumpy, potato-shaped things with arms and legs.
Now, we learn that while male Wraiths are science-inclined, the females focus on sorcery. And with a cosmic convergence approaching, their power is on the rise, giving them the impetus to take control of the Wraiths' conquest plans. Mantlo also establishes the two sides don't particularly care for each other, interacting only as necessary (which I feel was also true of the Badoon?)
While kept in shadows or human disguises at first, female Wraiths are revealed as hulking, purple-red beings with squat legs like tree stumps and narrow upper arms that balloon to Popeye forearms, with fingers like a claw game. The most disturbing new feature is a barbed tongue they stab into victim's brain. It not only dissolves the victim's, but downloads all their knowledge into the Wraith, enabling them to more perfectly imitate anyone. It's a more brutal approach, brought forth in response to the fact Rom's efforts are taking a toll, especially now that he's alerting their prey and helping them to arm and defend themselves.
This is also when Ian Akin and Brian Garvey start getting credited as either inkers or for "finished art" over Buscema's pencils. Combined with Ben Sean's coloring, they give a rounded effect not often found in Buscema's work. The backgrounds are more vivid, the armor shinier and more reflective, the things the Wraiths summon kept less physical, allowing more of the reader's imagination to take hold. That stretch, which extends from issue 36 through issue 50, is the best Buscema's art has ever looked to me, but for one reason or another, neither he, Akin, or Garvey could stick around until the conclusion of the war for Earth.