Heatherwick Studio’s works of emotion
Soulful design and architecture
We are not making new buildings, but borrowing all the soulfulness from the past.
(Thomas Heatherwick (“The Science Behind our Emotional Connection to Architecture,” a+u No. 629))
We are not making new buildings, but borrowing all the soulfulness from the past.
(Thomas Heatherwick (“The Science Behind our Emotional Connection to Architecture,” a+u No. 629))
I arrived in Milan at the end of 1989, after a decade spent in the United States, mainly in Los Angeles. The feeling Milan gave me was like having a warm blanket over my shoulders, a sense of comfort and familiarity. The English term that best defines this good feeling is "cozy". I had never lived in Milan, I grew up in Bolzano and from there, when I was 18 years old, I left for the United States. So this "returning home" from a megalopolis like Los Angeles, to a decidedly human scale city like Milan, immediately made me feel at ease. In America, I had many important experiences such as college, work, marriage... I lived in the United States from 18 to 30, therefore a significant part of my life. Returning back to Italy gave way to new experiences, both private and professional. I ran my own fashion brand “Marina Spadafora” with an intense activity of design, production, distribution and promotion, with two fashion shows a year during the Fashion Week in Milan. In 2002 we sold the company, and I continued my work as a designer, first with Ferragamo and later with Prada.
| Sassanian Textile from 6-8th c. CE |
Raf Simons was born on 12 January 1968 in Neerpelt, Belgium, to an army night watchman (Jacques Simons) and a house cleaner (Alda Beckers).
Raf graduated in Industrial Design and Furniture Design from a college in Genk in 1991. He began working as a furniture designer for various galleries, having previously interned at the design studio of fashion designer Walter Van Beirendock (who was part of the original wave of Belgium designers, theAntwerp Six) between 1991-1993, working on the interior design of the showroom.
How exactly does the technology we use to read change the way we read? How reading on screens differs from reading on paper is relevant not just to the youngest among us, but to just about everyone who reads—to anyone who routinely switches between working long hours in front of a computer at the office and leisurely reading paper magazines and books at home; to people who have embraced e-readers for their convenience and portability, but admit that for some reason they still prefer reading on paper; and to those who have already vowed to forgo tree pulp entirely. As digital texts and technologies become more prevalent, we gain new and more mobile ways of reading—but are we still reading as attentively and thoroughly? How do our brains respond differently to onscreen text than to words on paper? Should we be worried about dividing our attention between pixels and ink or is the validity of such concerns paper-thin?
The role of package design also known as brand packaging is of crucial importance in the marketing of a product. Packaging not only conveys information about the features of the product but also the vision of a brand.
Packaging is also used to manipulate the psychology of the buyer. All the elements of design, i.e., form, color, font, logo, and illustration are used in an increasingly competitive market to attract the attention of customers.
Boteh Jegheh on the crown of Shah Abbas II of Iran |
| Detail of Darmstadt Haggadah, Scribe, Israel b. Meir of Heidelberg, Germany. Courtesy of Universitäts- und Landesbibliothek Darmstad (Cod. or 8, fol. 37v). |
Now it came about in the four hundred and eightieth year after the sons of Israel came out of the land of Egypt, in the fourth year of Solomon's reign over Israel, in the month of Ziv which is the second month, that he began to build the house of the LORD.