Showing posts with label Hugh Hefner. Show all posts
Showing posts with label Hugh Hefner. Show all posts

Friday, September 29, 2017

Pamela Anderson / "Good Bye Hugh "



Pamela Anderson
"Good Bye Hugh "

Playboy Playmate Pamela Anderson pays emotional tribute to Hugh Hefner

Former Playboy Playmate, actress, and animal rights activist Pamela Anderson paid emotional tribute to Hugh Hefner, the Playboy founder who died Wednesday at age 91 and helped launch Anderson to international stardom.
In a video posted to her Instagram page, Anderson is seen crying and wiping away tears as she lies in bed. “Goodbye Hef,” she says at the end of the short video.

To caption the clip, Anderson wrote a poem in memory of Hefner, whom she called “the most important person in my life” outside of her family.

Hugh Hefner, founder of Playboy magazine, dies at 91


Hugh Hefner
Poster by T.A.

Hugh Hefner, founder of Playboy magazine, dies at 91


‘American icon’ died at his Playboy Mansion home from natural causes, the publication announces


Stephanie Convery and agencies
Thursday 28 September 2017 07.08 BST


Hugh Hefner, the founder of Playboy magazine, has died aged 91.
Hefner, who founded the sexually explicit men’s lifestyle magazine in 1953, died at his home, the Playboy Mansion in Holmby Hills, Los Angeles, the publication announced.

Cooper Hefner, Hefner’s son and the chief creative officer of Playboy Enterprises, said in a statement: “My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom. He defined a lifestyle and ethos that lie at the heart of the Playboy brand, one of the most recognizable and enduring in history.”

Tuesday, October 13, 2015

Hugh Hefner / My life


Hugh Hefner
Hugh Hefner
MY LIFE

My life has been a quest for a world where the words to the songs are true.




Thursday, June 16, 2011

Hugh Hefner and the moment true love died forever

Hugh and Crystal in happier days

Hugh Hefner 

and the moment true love died forever


The 85-year-old Playboy magnate has been jilted by his 25-year-old fiancee. Why would she turn her back on 'every girl's dream'?

Alexis Petridis
Thursday 16 June 2011 20.00 BST

A
nd so the last hope that true romance may still be abroad somewhere on this blighted planet has been snuffed out before it even reached its zenith: 85-year-old Hugh Hefner's marriage to 25-year-old Playmate Crystal Harris has been called off, at the bride's insistence, five days before the ceremony, a move that seems to have baffled her fellow Playmates. "Living in the Playboy mansion should be every girl's dream," commented one.
Equally baffled, Lost in Showbiz has to concede her point. What modern young girl doesn't dream of sexually gratifying an octogenarian in exchange for bed, board and pocket money, the latter handed out, according to former Playmate Izabella St James's book Bunny Tales, in a charming, soft-focus ritual: "Every Friday morning we had to go to Hef's room and wait while he picked up all the dog poo off the carpet, and then ask for our allowance."
It suggests Crystal Harris linger a while on this romantic image – a very old man holding some dog faeces – and ponder what she's left behind.




Friday, November 21, 2008

Life and style / Hugh Hefner / There was a moment when I was having sex with four Playmates

Hugh Hefner
LIFE AND STYLE
Q&A: Hugh Hefner
'My most treasured possession? A rotating round bed'

by Rossana Greenstreet
The Guardian, Saturday 21 November 2008


Hugh Hefner was born in Chicago in 1926. He served in the army during the second world war, and went on to study psychology at university. In 1953, he launched Playboy magazine, and by 1971, when Playboy Enterprises became a public company, it was selling 7m copies. He remains editor-in-chief. He is twice divorced and has four children. His illustrated autobiography is published this month by Taschen.
When were you happiest?
Now: I just passed my 83rd birthday and look back on a life well lived.
What is your earliest memory? 
When I was four, we moved to the house on the west side of Chicago where I grew up. My earliest memories are of that first summer.
What is the trait you most deplore in yourself? 
Crankiness.
What is the trait you most deplore in others? 
Deceit.
Property aside, what's the most expensive thing you've ever bought?
McDonnell Douglas DC-9.
What is your most treasured possession?
My rotating round bed.
What would your super power be? 
Immortality.
What makes you unhappy? 
Not being in a loving relationship.
What do you most dislike about your appearance? 
I am losing my hair.
Who would play you in the film of your life?
They are talking now about Robert Downey Jr.
What is your favourite book? 
The Great Gatsby.
What would be your fancy dress costume of choice?
My pyjamas.
What is your guiltiest pleasure? 
My life, probably!
What do you owe your parents? 
My ideals.
What or who is the greatest love of  your life? 
Probably my girlfriend, Crystal Harris. She's an upcoming Playmate.
What does love feel like? 
It completes me.
Who would you invite to your dream dinner party?
I don't have dinner parties – I eat my dinner in bed.
Which words or phrases do you most overuse?
"What the fuck?"
If you could edit your past, what would you change?
That's a very dangerous game.
If you could go back in time, where would you go? 
To my childhood.
When did you last cry, and why? 
Last weekend, at a screening of Hugh Hefner: Playboy, Activist And Rebel.
How do you relax? 
With my girls, in bed, watching a movie, just having a good time.
How often do you have sex? 
Two to three times a week.
What is the closest you've come to death?
There was a moment when I was having sex with four Playmates and I almost swallowed a Ben Wa ball.
What do you consider your greatest achievement?
To have had a positive impact on the social-sexual values of my time.
What keeps you awake at night? 
The need to go to the john several times a night – that comes with age.
What song would you like played at your funeral?
As Time Goes By, Frank Sinatra.
What is the most important lesson life has taught you? 
To hold on to your dreams.

Sunday, August 3, 2003

Hugh Hefner / Fight for your right to party



Hugh Hefner

Fight for your right to party

Hollywood stars, champagne, bunny girls draped around sportsmen and title fight boxing in the back yard (women on the undercard, naturally): it's a tough life at the Playboy Mansion. Duncan Campbell watches Britain's latest boxing sensation slug it out in the unlikely setting of Hugh Hefner's pleasure dome

Duncan Campbell
Sunday 3 August 2003 23.39 BST



David Haye is being given his standard pre-fight neurological check-up to make sure that his faculties and reflexes are in working order. First, he has to touch his nose. 'My nose is really big, so that's easy,' he says. Then he has to put his feet together. Then he has to squeeze his fists open and shut. Then he has to subtract seven from 100. 'Ninety three.' Then he has to remember the words 'cow, apple and bus' long enough to repeat them to the satisfaction of his examiner. Then comes the clincher.
'Do you know where you are right now?'
He laughs, as well he might.
'The Playboy Mansion.'
And this is indeed the unlikely venue for the fifth professional bout of the handsome and savvy boxer from south London. Haye is already being described as a fighter in the style of Sugar Ray Robinson and one of Britain's finest prospects. He has arrived in Los Angeles on this July night after four knock-out victories in his first four fights. He has a silver medal as a heavyweight from the 2001 world amateur championships in Belfast and a 10-fight contract from the BBC. What better place to display his talent than the house that Hugh Hefner built?
The mansion is on Charing Cross Road but there are no second-hand book shops and noisy Chinese restaurants on this street, just big houses built in the classic Beverly Hills style. That is to say, mock-Tudor, mock-Elizabethan, mock-colonial, mock-mock, all with the 'armed response' signs that denote both the promise of the local Bel Air security company and the paranoia of the area.
The mansion is mock-baronial, complete with zoo and waterfall, grotto and shady cypresses, cinema and hot tubs and a traffic sign on the driveway that reads 'Playmates at Play'. Tonight is a Playboy boxing night, the third time that Hef has opened his grounds to the sports television channel ESPN to host half a dozen bouts in the garden.

Top of the bill is a middleweight title fight - although the titles on offer are largely meaningless - but we will also have a chance to see David Haye strut his stuff at cruiserweight and watch a couple of women's bouts.
Haye is standing on the tennis court at the back of the mansion where his examination has been taking place. He is remarkably relaxed.
'It's definitely the strangest venue I've ever fought in but I'd rather be here than in some shoddy hall somewhere.'
He has had plenty of these in his amateur career, the worst, he thinks, in Poland - 'a real dive, like a school gym' - where there were holes in a slippery ring. In two weeks time he will be back in England, fighting in Bethnal Green.
'It'll be a bit of a contrast but I'm looking forward to it.'
Los Angeles is in the midst of one of those warm spells that seem to last from around early January to late December but heat up slightly around July and August. Haye has never fought in the open air before. He is excited tonight, he says, because Roy Jones, the WBA and WBC heavyweight champion, will be there. Jones and Evander Holyfield are the fighters he most admires. His attentive trainer and manager, Adam Booth, who looks more like a young Hollywood television producer than the traditional gnarled cornerman, moves back into view to prepare his charge for the fray, so I head off towards the ring.
The first person I pass is a short man with unfeasibly black hair dressed in one of those pleated safari suits favoured by the heavier members of The Sopranos. He is on his mobile. 'Hey,' he is saying, 'you'll never guess where I am! The Playboy Mansion! Yes! No kidding!' The guests are about to arrive for the night and the complimentary bar and the food stalls - hot dogs, tacos, hamburgers, popcorn - are already open.
The guest list is a mix of Hollywood and the aristocracy of American sport. James Caan, a regular, is here, as is Kato Kaelin who is famous, well, because he was living in O.J. Simpson's garage at the time of Nicole Simpson's murder and has since managed to parlay those 14 and a half minutes of fame into a minor television career. There is the athlete Marion Jones and former basketball star Julius 'Dr J' Erving; Britain's heavyweight hopeful is here, an immaculately turned out Audley Harrison; and current players from many of the country's basketball and football sides. There are enough members of the LA Lakers, San Antonio Spurs, New Jersey Nets, Tampa Bay Buccaneers and San Diego Chargers here to launch a couple of franchises.

Since I am not exactly familiar with all of America's sporting heroes, I am fortunate that Bryant Horowitz, a young butler at the mansion, generously agrees to act as my spotter. With each new sighting, he delivers a fresh name. No spotter is necessary for Hef.
Here he comes with his six girlfriends. He is dressed in his trademark style, which is to say that he not only looks like the cat's pyjamas, he is wearing them, along with his silk crimson black-lined robe and a pair of sunglasses so dark I can't see whether or not he is winking. The girlfriends are dressed in - well, the nice in-house photographer, Elayne Lodge, has been taking pictures so you can probably see for yourself.
Hef, who has just thrown his seventy-seventh birthday party and is about to celebrate the fiftieth anniversary of the magazine, is amiability itself.
'Boxing for me has always been a guilty pleasure,' he says. 'It's inconsistent with my general philosophy which is "make love, not war" - on every kind of level. I grew up with Joe Louis, who was an idol, and the first fight I ever listened to on the radio with my father was the first of the Schmeling fights.' (Louis lost to the German Max Schmeling in 1936, but beat him at the Yankee Stadium in New York in 1938.)
'I'm old enough to have been there with a lot of really exciting fighters,' says Hef, as people start to take their seats around the ring and a white peacock and an African crane perch on a neighbouring shrub to get a decent view. 'Sugar Ray Robinson and Sugar Ray Leonard and [Rocky] Marciano and, of course, Muhammad Ali. He's been here two or three times for promotional things. Lennox Lewis was here not too long ago but not boxing, hanging out for a Sunday afternoon. I have been an Oscar de la Hoya fan but I don't think that there's anyone at the moment who feeds my imagination.'
There are women on the bill tonight wearing boxing gloves rather than bunny ears and fluffy tails. What does he feel about that?
'I feel mixed about women's boxing,' he says. 'It's there as a novelty but I don't like to see women get hit, even when they're wearing gloves. If I see a female boxer really start to get hurt, I have a very different reaction to it and I think most people do.'

Would he throw in the towel on their behalf if they were getting too badly hurt? 'That opens up many possibilities,' he says, and ponders for a moment. 'Would I ever throw in the towel where a woman was concerned? I don't know.'
He puts up with a bit of joshing from an ESPN show host who asks him if he identifies with boxers because they all wear a robe, and did he ever think of getting, say, "Boom boom" embroidered on the back of his? He didn't.
The ESPN guy then tells Hef that he has thought up a fighting name for him: 'Hard Right Hef'. 'I like it,' says Hef politely.
The first fight is about to start and a Playmate is preparing to do the bunny-dip between the ropes and let us know that Round One is upon us. Teri (in pink), Lauren (in yellow) and Penelope (in green) will share the task. They get a bigger cheer than the boxers.
Waiting her turn is one of the women fighters, Jo Jo Wyman, tattooed, corn-row hairstyle, big smile. Her Mom and Dad, Don and Pat, have arrived from Las Vegas to see her.
'It's no big deal to me,' says Jo Jo of fighting here. 'But I usually fight at casinos on Indian reservations.'
A personal trainer and former kick-boxer, she has been a pro for five years. Don and Pat Wyman - 'we're constantly getting mixed up with Bill Wyman' - are very proud of her.
'The first kick-boxing fight, I couldn't look,' says Pat, whose niece was a bunny. She is pleased that her daughter is performing at Hef's mansion.
'It's wonderful of him to open up his home like this.'
The battles have commenced. Serious stuff. No jokes about rabbit punches for the ref. Monroe Denson Brooks, a middleweight from south LA, dispatches his opponent with the sounds of peacocks and spider-monkeys almost as loud as the post-round applause.
He says afterwards, gloves off, sweat still pouring, that he liked the setting: 'Fighting is like nature's call and the peacocks in the trees here - it's all nature. I feel like they've all come to see me.'

'No distractions,' he says. 'I didn't bring my girlfriend because I didn't want any distractions.'
Out of curiosity, I make a brief visit to the mansion's zoo where Genevieve Gawman, a model and part of the Playboy family, is sitting in front of one of the cages that houses the two spider monkeys, Pepe and Coco.
Genevieve says that Pepe likes stroking long hair. She is into animal rights, she says, and a vegan and is pretty fit herself, she adds, demonstrating flexed forearms, biceps and abs. There are squirrel monkeys there, too, and some other shifty little creatures that I can't identify. Agents, possibly?
Back past the ring and opposite the waterfall, Ivan Goldman, a columnist with The Ring and KO magazine, is sitting at a table drinking 12-year-old Scotch - which is only about six years younger than some of the Playmates who are now wandering around hand-in-hand with some of the sports stars.
Goldman says of Haye 'he looked good' in as much as you could tell in 54 seconds.
'The problem with British boxers is they don't move their heads and they don't move their feet,' he says. This would certainly seem to put them at a disadvantage. 'They've got balls, they've got heart but they're not tricky enough.'
He likened them to the English Redcoats in the French and Indian war of 1755, striding cheerfully into battle in formation and being picked off by a craftier enemy. What about Lennox Lewis, I ask. Well, he grew up in Canada, says Goldman.
We wonder if mermaids are going to appear in the grotto, something I am sure I read about somewhere, but there is no sign of them tonight. Then a woman without fluffy tail or bunny ears says that the bar is closing. The bar is closing! I'm not too bothered since I have to drive home and have been on soft stuff all night but I didn't realise that the bar ever closed at Hef's. I had imagined that there was a fountain dispensing Laphroaig from one jet and Moët from another if one could but find it. Time to go.
Safari Suit is nowhere to be seen. Perhaps he finally found someone who did believe where he was. Or maybe he was trying to get a phone number off Coco or Pepe.
One day, maybe, David Haye will be a champ. Then Safari Suit and I will be able to tell whomever we can find at the end of a mobile phone that we were there that night at the Playboy Mansion, along with James Caan and the white peacock and the African crane and all those line-backers from Tampa Bay, when the world champion, David Haye, had his fastest ever professional victory. But will they believe us?

Sunday, July 15, 2001

Hugh Hefner and Richard Burton / You've got males


Hugh Hefner

You've got males

Testosterone was everywhere with Richard Burton denying his inner luvvie, Hugh Hefner defying time and Jeremy Clarkson caressing aeroplanes
Hot Wax BBC1
Reputations: Richard Burton BBC2
Speed BBC1
Table 12 BBC2
Kathryn Flett
Sunday 15 July 2001 23.54 BST

'In many ways, these September years are the happiest time of my life. I truly mean that. It's the combination of a tremendous sense of satisfaction at a life well lived, looking back at the childhood, loving the boy who dreamed the dreams and recognising that the dreams came true beyond anything I could have imagined... and sharing in a wonderful way with Kimberley and the children.'
This was Hugh Hefner, speaking to me at the Playboy Mansion in late April 1997, when he was still married, the garden was littered with kiddie detritus, the Grotto smelled fusty from neglect and the signs on the driveway read 'warning: children at play'. The interview was eventually scheduled to run in The Observer on the first Sunday in September and I was halfway through writing it when a princess died in a car crash and Hef was put on the backburner.
A few months later my then editor suggested we update the story: Hef's marriage was now over and he was quite his old self again, clubbing with a new generation of hip young acolytes, including Leonardo DiCaprio, and getting frisky with the first clutch of the now infamous live-in 'girlfriends'. The signs in the driveway had been switched to 'warning: playmates at play'.
I spoke to him on the phone and he was, to say the least, giggly about the shift in his lifestyle. If I had been speaking to any other 72-year-old, he would have said 'well, hey, if an old guy like me can still pull half-a-dozen blondes, why the hell shouldn't I die smiling?'. Hef didn't go quite that far - he is the Playboy of the Western World, after all - but the inference was there.
I kicked myself that I hadn't picked up on the signs the previous year. At one point Hef had let slip that Kimberley spent most of her time with the kids in another house over the fence because the mansion was less of a family home than an office. I didn't blame her: the place crawls with staff, the kitchen is the size of a works canteen and the decor is timewarped, so if Kimberley had managed to stamp any of her own personality on her husband's home then it was hidden well away from the eyes of a journalist.

I was, then, keen to watch Ruby Wax's encounter with Hef, partly to see if he had changed (which I doubted - aside from a conveyor belt of blondes, Hef doesn't much like change) and partly because, to my surprise (and, I'll fess up, pleasure) we had hit it off big time. Still, I suspected he was like that with all the girls.
And so he is. This being Ruby, Hef barely got a word in edgeways, but whenever he did he seemed to be enjoying himself ('What's my best opening line? "Hi, my name's Hugh Hefner"') and Ruby patently adored him. She also achieved something I'd not had the nerve to manage (and regretted just as soon as the taxi was heading back down the drive): she got into his bedroom. Aside from the three bottles of baby oil strategically placed next to the bed, it turned out to be very unsexy and cluttered with videos (far less likely to be blue than they are to be Billy Wilder).
Of the 'girlfriends', Ruby spent most of her time with the brightest one, Kathy, who was funny and smart, as opposed to, say, Regina ('this has been my dream since I was, like, six'), who looked like Faye from Steps and couldn't manage too much joined-up talking. They all live an absurd life, of course, but (sorry, Hef) I don't think as many demands are made on their favours as the boss might like us to think, so it's probably as good a finishing school as any other for an animated Barbie with predictably blond ambitions.
'Are they using you for fame?' Ruby wondered. 'To some extent,' he replied mildly. 'And you don't mind?' 'I don't mind at all!'
Well, why on earth would he? Hef told me he'd never had therapy but, if he hasn't done it already, I'd dearly love Anthony Clare to get him On The Psychiatrist's Couch. Therapy by media he enjoys, I think, because if, out here in the real world, we're all happy to believe that Hef is happy, then that makes Hef - the cartoon posterboy for Having It All - pretty damn happy too.
Richard Burton had it all but, unlike Hef, he didn't enjoy it because he felt guilty. BBC2's Reputations didn't add much to the widely held perception that the man squandered his talent and sold his soul to keep Liz in diamonds as big as the Ritz, but it was entertaining and showed us that Burton's biggest problem, aside from the missus and the drink, was the fact that he just wouldn't give in to his talent and allow himself be a full-blown luvvie: 'After all, the fundamental basis of being an actor is to make money,' he'd admitted in an interview of the kind publicists won't allow stars to give any more. 'I do it because I rather like being famous, I rather like the best seats in the plane and the best seats in the restaurant.'

I was, then, keen to watch Ruby Wax's encounter with Hef, partly to see if he had changed (which I doubted - aside from a conveyor belt of blondes, Hef doesn't much like change) and partly because, to my surprise (and, I'll fess up, pleasure) we had hit it off big time. Still, I suspected he was like that with all the girls.
What with Hef and Burton (and that glorious Wimbledon final - the best since 1981 in my book), it was a mighty good week for testosterone TV. And nestling neatly alongside all the other big boys and their pneumatic toys came the biggest, most swingingest Richard of them all: Jeremy Clarkson. The glib, smug chat shows I would gladly leave the country to avoid watching, but give the man something penis-shaped in burnished metal and he almost quivers with emotion. Like Hef's unfettered obsession with his inner child, I find Clarkson's own fetish oddly touching. And more terrifying than even that admission, sometimes I feel the same way. I once spun a Formula Ford 360 off a track while taking a bend and sat on the verge, gurning with joy and adrenaline, steaming at the ears and vowing to get a race licence - if not in this life, then the next.
And - I'm out and proud! - I also have an abiding passion for very small, very fast, very dangerous, politically incorrect fighter planes (I've even made Airfix models. And I'm sure I shouldn't have shared that with you.) Thus I have enjoyed every nanosecond of every episode of Clarkson's Speed while, obviously, fully intending not to review it under any circumstances. But then last week's edition was a corker, from Clarkson driving, at 215mph, what looked like an oversized coffin on the Utah salt flats to his loving appraisal of the Lockheed SR71, the fastest plane in history - NY to London in 114 minutes. Oh, yes, please! Inside a hangar, Jezza gently caressed a retired Lockheed: 'As you watch it creaking and bleeding you get the impression that it's alive, that it's organic. And when you touch it, it doesn't feel like it's made of metal, it feels sort of vulnerable, like you could hurt it...' Well, I was practically in tears.
The best drama of the week was perfectly pitched for the average summer viewer's distracted attention span, successfully compressing the arc of an entire relationship into a mere 10 minutes - and I doubt Hef can manage that, even on Viagra and autopilot. Table 12 is a series of short films set, unsurprisingly, at the same restaurant table (the delightful Observer local, Moro, in Exmouth Market, for the record) and the first, Settling Up, starred Daniela Nardini as a journalist interviewing and flirting with a fledgling pop star, played by Paul Nicholls. Five minutes into the action and they were already living together and arguing. Three minutes later they had long since split, he was about to marry someone else and Nardini was revealing she was pregnant with his baby.
Another 10 minutes and we'd have covered the child's wedding, his early onset of Alzheimer's and the publication of her memoirs. I loved it. The acting and direction were perfectly pitched and paced and the result was a proper story, far more engaging than whatever Stephen Poliakoff might achieve over several hours.






Thursday, April 19, 2001

Hugh Hefner / Leonardo DiCaprio, Jim Carrey and Cameron Diaz have replaced the rat pack of Frank Sinatra and Dean Martin


Hugh Hefner

Leonardo DiCaprio, Jim Carrey and Cameron Diaz have replaced the rat pack of Frank Sinatra and Dean Martin

Monday 9 April 2001 

The Playboy bloke? The porn king? 
I'll have you know Playboy is full of serious features and interviews.

No one reads it for those. 
On the contrary. Thousands of blind readers peruse the Braille edition every month.
To learn about beauty queens? 
No, for in-depth pieces about top personalities such as Fidel Castro, John Lennon and Jesse Jackson.
But there are dirty pictures, aren't there? 
A few tasteful photos, or so we're told. Marilyn Monroe was the first centrefold in 1953 - a shoot that launched her on a megabucks career and hedonistic lifestyle. Brigitte Bardot, Vanessa Redgrave and Cindy Crawford have all followed as pin-ups.
Isn't he famous for sleeping with his centrefolds? 
None of the above, but does claim to have slept with more than 1,000 women - with a little help of late from Viagra.
So what's the old dog up to now? 
It's his 75th birthday today, and he's coming to London to celebrate it.
Wearing pyjamas? 
That's his business wear. This is relaxation. He'll be shopping, eating and partying his way round town.
Who does he hang out with? 
He has plenty of bunnies to choose from. Plus the parties at his LA mansion are back in fashion. Leonardo DiCaprio, Jim Carrey and Cameron Diaz have replaced the rat pack of Frank Sinatra and Dean Martin. It's all part of retro cool - cigars, martinis and Playboy.
Has no one got any morals? 
Al Gore declined an invite - but look what happened to him.
But the rabbit is just ridiculous, isn't it? 
Hugh thought it gave Playboy a frisky, playful, yet sophisticated image. He drew it in half an hour, but it became so well known that a reader's letter once reached him with just the bunny's head for an address. He even had a rare rabbit named after him - Sylvilagus palustris hefneri .
Most likely to say: "I'll pay you $100,000 to take your clothes off."
Not to be confused with: Richard Desmond, Peter Stringfellow, Larry Flynt.



Topics

Thursday, March 22, 2001

Hugh Hefner / Avalon waiting as Playboy king comes to town




Avalon waiting as Playboy king comes to town

Julia Day
Thursday 22 March 2001 13.52 GMT



Playboy founder Hugh Hefner, whose Bacchanalian parties have become the stuff of legend, is coming to London to celebrate his 75th birthday.
Mr Hefner will visit the capital in May as part of a European "grand tour" taking the Cannes Film Festival and visits to Milan and London.
Avalon PR, the public relations company that worked on TV show Popstars, has been appointed by Playboy Enterprises to handle media relations for Mr Hefner's tour.
Avalon last year ran a campaign in to raise the Playboy's profile that coincided with the launch of Playboy casinos.
"The Bunny's Back" campaign saw 400 wannabe bunny girls - eager to don the corset, fishnet tights, bow tie and floppy ear uniform - lining up in Leicester Square to audition.
When the Playboy bandwagon hits London, Mr Hefner will hit the town. He will be shopping, eating and partying his way around London, with ample opportunity for photo opportunities and media interviews.