It is the best of times, it is the worst of times,
it is the age of Dispatches from Tanganyika, it is the age of the Squawk Radio,
it is the epoch of the National Book Award, it is the epoch of the RITA Award,
it is the season of the artfully written press release, it is the season of 404 Page Not Found,
it is the spring of Jamie, it is the winter of Ann,
we writers have everything before us, we have nothing before us,
we are all going direct to the Bestseller List, we are all going direct to the Remainder Table--
in short, the present period is so far like the past period, that some of its noisiest authorities insist on the numbers being received, for good or for evil, in the superlative degree of comparison to last year's numbers only, so that the chains might order to the net...
(skipping all the boring parts)
...There is a guard of righteous sundry (but not disgruntled) critics riding abreast of the Lifestyle Sunday supplement book review page, and faces are often turned up to some of their blogs, and they are asked some question. It would seem to be always the same question, for, it is always followed by a press of people to feast with relish upon clever disgust for the author's oft-slammed book.
The critics abreast of that release, frequently link to the author of it. The leading curiosity is, to know all the dirt on that damned idiot who wrote the awful piece of crap; yet the author blogs without mention of it, pausing to converse with a mere unpubbed writer who comments on his blog regularly about the biz. He has no curiosity or care for those eager to savage his book or bite off his head, but always speaks to the girl. Here and there in the endless electronic web of the internet cries of cowardice are raised against him. If they move him at all, it is only to a quiet smile. He cannot easily comment, his hands being tied by his publisher, who is busy promoting the possibly faux past of a fourteen-year-old multiracial trisexual SlimFast and Lunesta addict who just reported on Oprah that she is sure she is pregnant by her sixty-year-old lover who has herpes, you know, the bad kind.
At the front of the very unhappy spectatorship stands the ARC seller. He did not review the author's book -- he never reads ARCs -- but doctored his earnest hatchet job from one written earlier by another while he went off to auction that which is not for resale. He looks for the author in comments to one hatchet-job: not there. He looks at another: not there. He already asks himself, "Has he gone and deleted his blog?" when his conscience clears, as he looks at the author's blog and finds said fool there exchanging ideas with the mere girl.
"Yo, Moneybags," IMs the ARC seller's friend, Anon. Anon is an avid blogger who maintains three anonymous blogs, writing as a literary agent, a novel editor, and a paperback-reading housewife named Norma who daily wrestles with shingles, chronic fatigue syndrome, and romance novels written by women named Emma, the latter of which s/he believes are all penned by one fat, balding ghostwriter in Topeka named Chuck. "Where is Everywriter?"
"On his blog, talking to some unpubbed wannabe."
Anon types in the unhappy face, and "Are they talking about creative, artistic nonsense?"
"Yes."
Anon rushes over to the author's blog and immediately posts this comment: "Down, Everywriter! To the hatchet all who publish! Down, Everywriter! I say your book stinks! My friend, the ARC seller, says it stinks! That skank girlfriend of yours probably stinks, too!"
"Hush, hush!" the ARC seller IMs him, timidly.
"And why should I, citizen?" Anon wants to know. "I'm entitled to my opinion. So are you."
"He doesn't know I got $400 for his last book on eBay. Let him be at peace."
Anon takes one of his favorite things, offense. "Shut up or I'll write a hatchet job on you, you mercenary little bastard."
(skipping more boring parts)
They said of the author, about the night he quit publishing, that his was the peacefullest blog entry ever beheld. Many later belligerently added that he sounded a little sublime and prophetic in his post out of desperate self-defense, nothing more, because the weakling couldn't take any criticism, ya know, and what a pity it was that he could not write books as well as that blog entry, because his last book REALLY SUCKED (but noted that, if offered a muchly-deserved book deal, they personally and surely would not.)
Everywriter quietly exited this life of publishing without a word or a bit of fanfare, for while everyone was having fun at his expense he had invested his advance in biotech stock and earned enough money to pay off all his debts and put aside a nice little nest egg for retirement. He then secured a pleasant day job that had absolutely nothing to do with publishing, and lived under his real name, which no one knew. He met, fell in love with and eventually married the unpubbed writer, and together with her lived in unharassed bliss, during which they wrote only for each other and then burned the manuscripts, just to be safe.
(Available for purchase soon on Amazon.com: the Everywriter Goes Postal at BEA alternative ending!)
Showing posts with label PTC. Show all posts
Showing posts with label PTC. Show all posts
Wednesday, June 14, 2006
Saturday, June 03, 2006
Vengeance of Writers
A short but incredibly funny video about a writer reacting to a bounce: Bernard's Letter.
I still firmly believe that nothing beats success, or more precisely, nothing makes a publisher squirm more than to know a writer they kicked out the door went on to make a whole pile of money for another house. Although my bestselling author/handcuffed editor/unpublished manuscript barbecue fantasy does run a close second.
What's your idea of the ultimate writer's revenge?
I still firmly believe that nothing beats success, or more precisely, nothing makes a publisher squirm more than to know a writer they kicked out the door went on to make a whole pile of money for another house. Although my bestselling author/handcuffed editor/unpublished manuscript barbecue fantasy does run a close second.
What's your idea of the ultimate writer's revenge?
Saturday, March 18, 2006
PTC #2, Part II
2. Staying Pro: I'd like to see more on how to KEEP selling, or how to organize my time (and) Once you start selling the plan is to keep selling and have a nice long career. Pointers?
Last night I talked about the popular propaganda about how to keep selling and have a nice long career. Let me emphasize again that the traditional play-it-safe-and-join-the-herd advice, which is handed out to nearly all of us when we join the pro ranks, is solid, blue-chip wisdom that you should seriously consider following. When in the herd, do as the herd does, and you'll be okay.
If you want more, you have to give up the herd, the guarantees and the tried-and-true methods, and go solo. Here are some of my ideas on how to do that, along with the amount of risk to the safety of your career:
1. Lose the herd mentality. Your writer organization's name isn't on your book, your name is. Publishing isn't a club or a bake sale or a night out with the girls. This is your job, and it's a very rare and much-desired job. At this moment there are a hundred thousand people competing with you for it, and those are just the professionals. We won't think about how many unpublished writers are wanting your spot. All the time you spent on your writer organization you can then use for doing some actual writing. Note: this doesn't mean you have to tell everyone in the herd to piss off; you can still be nice to your colleagues without blindly following in their footsteps. (low risk)
2. Be an entrepreneur, not an assembly line worker. Don't write in imitation of another author, no matter how much you admire him or her. Find out who you are as a writer, and capitalize on your individuality. Give your readers fresh, new, market-savvy novels that showcase your voice, your talent and your storytelling style. (moderate risk)
3. Break new ground. The writer who gets noticed is the writer who does something no one else is doing. Chances are best seized wisely, so before you try something daring with your writing or your career, think it through first. Be sure you're willing to accept any consequences, good or bad, that might result from it. (high risk)
4. Ditch the well-trodden road and take a different direction. Nearly every author takes the same approach to making a career in publishing: Sell the book, join the writer's group, do the promo, sell the next book, go to the con, do the promo, etc. It's like lather, rinse, repeat; I could do it in my sleep. Do you really want to sleepwalk through this gig? If you don't use your individuality, your strengths, and your creativity to navigate and enhance your career, how are you going to stand out from the rest of us and get noticed? (moderate to high risk)
5. Experiment, challenge yourself, and try new things with your work. Widen your range as a writer as often as you can. Write short stories, flash fiction, and promotional e-books. Take a writer for hire job. Write some magazine articles, or do a series of interviews with other folks in publishing on your weblog. Well-rounded writers are much more employable than single genre writers. (low risk)
5. When your career stalls, don't freeze. Don't lock yourself in a genre dungeon. If you can't sell a romantic suspense, pitch a paranormal. If you can't sell a cozy, pitch a thriller. If you can't sell a historical, pitch an alternate historical, etc. etc. Be flexible, inventive, and never give up. (low to moderate risk)
6. If after five years of trying you still can't sell that damn book of your heart, which you've rewritten three or four hundred times, for God's sake, bury it in the backyard and write something else. Better yet, burn it so you're not tempted to dig it up and rewrite it again. Make a vow never to write another one. (low risk)
7. Make the work the first priority. I know I keep harping on this, but the writing has to come first. When you're not writing, someone else is. When you're not pitching, someone else is. When you're off getting drunk in the Tiki bar at Paradise Con, someone else is at home mailing out a submission to your editor, or querying your agent. P.S. Some of them are better writers than you. (low risk)
8. Be frugal, pay off your debts and credit cards, and save your money and/or invest in yourself. Rather than financing your writing org's next big con luncheon, save your money or spend it on your writing needs. That $1000.00 you waste on airline tickets, con fees, widgets to hand out to other writers and your hotel room at the national conference could be spent on a better web site, or new computer and printer, or postage for the next year of submissions. If you've got all you need, put that money in the bank and save it for a dry spell. (moderate risk)
9. Find a healthy outlet for your negative emotions that has nothing to do with publishing, and use it as needed. Cooking, working out at a gym, gardening, going on power walks, sewing, playing raquetball, or anything like these things can help channel your frustrations so you're not tempted to get online and post something imprudent, like Ten Things I Totally Despise About My Editor, the Bitch, or worse, call her and tell her over the phone. (low risk)
10. Employ your sense of humor. Someone very wise once told me that if you can laugh at something, it has no power over you. That little saying has saved my ass as a writer more times than I can count. (moderate risk)
Related Links (including some on organizing yourself):
Chip Scalan's Organizing the Writing Life
Courage and Good Decision Makers are Successful People by S. Manikandan
Ten Things for Marketing & Planning
Find More Time by Organizing Your Writing Space by Michelle Jean Hoppe
Writers-Editors.com's The Business End of Writing
Last night I talked about the popular propaganda about how to keep selling and have a nice long career. Let me emphasize again that the traditional play-it-safe-and-join-the-herd advice, which is handed out to nearly all of us when we join the pro ranks, is solid, blue-chip wisdom that you should seriously consider following. When in the herd, do as the herd does, and you'll be okay.
If you want more, you have to give up the herd, the guarantees and the tried-and-true methods, and go solo. Here are some of my ideas on how to do that, along with the amount of risk to the safety of your career:
1. Lose the herd mentality. Your writer organization's name isn't on your book, your name is. Publishing isn't a club or a bake sale or a night out with the girls. This is your job, and it's a very rare and much-desired job. At this moment there are a hundred thousand people competing with you for it, and those are just the professionals. We won't think about how many unpublished writers are wanting your spot. All the time you spent on your writer organization you can then use for doing some actual writing. Note: this doesn't mean you have to tell everyone in the herd to piss off; you can still be nice to your colleagues without blindly following in their footsteps. (low risk)
2. Be an entrepreneur, not an assembly line worker. Don't write in imitation of another author, no matter how much you admire him or her. Find out who you are as a writer, and capitalize on your individuality. Give your readers fresh, new, market-savvy novels that showcase your voice, your talent and your storytelling style. (moderate risk)
3. Break new ground. The writer who gets noticed is the writer who does something no one else is doing. Chances are best seized wisely, so before you try something daring with your writing or your career, think it through first. Be sure you're willing to accept any consequences, good or bad, that might result from it. (high risk)
4. Ditch the well-trodden road and take a different direction. Nearly every author takes the same approach to making a career in publishing: Sell the book, join the writer's group, do the promo, sell the next book, go to the con, do the promo, etc. It's like lather, rinse, repeat; I could do it in my sleep. Do you really want to sleepwalk through this gig? If you don't use your individuality, your strengths, and your creativity to navigate and enhance your career, how are you going to stand out from the rest of us and get noticed? (moderate to high risk)
5. Experiment, challenge yourself, and try new things with your work. Widen your range as a writer as often as you can. Write short stories, flash fiction, and promotional e-books. Take a writer for hire job. Write some magazine articles, or do a series of interviews with other folks in publishing on your weblog. Well-rounded writers are much more employable than single genre writers. (low risk)
5. When your career stalls, don't freeze. Don't lock yourself in a genre dungeon. If you can't sell a romantic suspense, pitch a paranormal. If you can't sell a cozy, pitch a thriller. If you can't sell a historical, pitch an alternate historical, etc. etc. Be flexible, inventive, and never give up. (low to moderate risk)
6. If after five years of trying you still can't sell that damn book of your heart, which you've rewritten three or four hundred times, for God's sake, bury it in the backyard and write something else. Better yet, burn it so you're not tempted to dig it up and rewrite it again. Make a vow never to write another one. (low risk)
7. Make the work the first priority. I know I keep harping on this, but the writing has to come first. When you're not writing, someone else is. When you're not pitching, someone else is. When you're off getting drunk in the Tiki bar at Paradise Con, someone else is at home mailing out a submission to your editor, or querying your agent. P.S. Some of them are better writers than you. (low risk)
8. Be frugal, pay off your debts and credit cards, and save your money and/or invest in yourself. Rather than financing your writing org's next big con luncheon, save your money or spend it on your writing needs. That $1000.00 you waste on airline tickets, con fees, widgets to hand out to other writers and your hotel room at the national conference could be spent on a better web site, or new computer and printer, or postage for the next year of submissions. If you've got all you need, put that money in the bank and save it for a dry spell. (moderate risk)
9. Find a healthy outlet for your negative emotions that has nothing to do with publishing, and use it as needed. Cooking, working out at a gym, gardening, going on power walks, sewing, playing raquetball, or anything like these things can help channel your frustrations so you're not tempted to get online and post something imprudent, like Ten Things I Totally Despise About My Editor, the Bitch, or worse, call her and tell her over the phone. (low risk)
10. Employ your sense of humor. Someone very wise once told me that if you can laugh at something, it has no power over you. That little saying has saved my ass as a writer more times than I can count. (moderate risk)
Related Links (including some on organizing yourself):
Chip Scalan's Organizing the Writing Life
Courage and Good Decision Makers are Successful People by S. Manikandan
Ten Things for Marketing & Planning
Find More Time by Organizing Your Writing Space by Michelle Jean Hoppe
Writers-Editors.com's The Business End of Writing
Finally: PTC #2, Part I
The last of the questions, brought to you by the engineers at Blogger, always in the process of being informed, notified, and assigned to fix mysterious server glitches....
I saved this one for last because it's a tough one, and we're all hit with the same propaganda about it.
2. Staying Pro: I'd like to see more on how to KEEP selling, or how to organize my time (and) Once you start selling the plan is to keep selling and have a nice long career. Pointers?
To keep selling and have a nice long career, this is what I was told to do: write politically-correct, acceptable books that cross no lines or boundaries, praise all things publishing, be supernice to everyone, never speak out against your publisher, or better yet never refer to your publisher at all unless with glowing groupie enthusiasm, do exactly what your editor says and never argue about anything, same goes for your agent, spend your entire advance on self-promotion, hover around and attend bestselling authors and/or constantly pay homage to dead bestselling authors, join your genre writer's association and suck up to the players in it, speak only in gushes and then apologize for gushing, never get involved in a controversy, stay far, far away from scandals and scandal-magnets, put your book in for every single award out there, be a wonderful loser and congratulate every winner, adding that they are much better writers than you and deserve it, praise all reviews and reviewers, have them use the Zero Visibility Fog lens for your author photo, wear something pink and cute if you're a girl and something conservative and blue if you're a boy, refer to your first book as the book of your heart, use afterdinner mints as the color scheme for your web site and weblog, better yet don't keep a weblog because they're dangerous, stick with your writer org pals and only do favors for/make award nominations for/hang with them, and moonlight at one or two jobs outside of publishing 'cause you probably won't make a lot of money as a writer (but if you are bounced out of print after four or five books I was assured that you still have the option to do the Con Workshop Queen or Guest Speaker Dude thing while you take freelance copy-editing jobs, climb the well-comped ranks of your writer org so you can go to all the cons for free, and dole out hefty how-tos to aspiring writers/fans on some hasbeen/neverwas newsgroup.)
I didn't listen, but I don't like being told what to do, and I'm allergic to pink.
Anyway, minus the sarcastic bits, it's actually pretty good advice. If you're very careful to hang onto your pom poms, speak politely when spoken to, make the right friends, and avoid the pariahs and lepers, you'll probably stay in some kind of print for the rest of your writing life. It's the safe, sound, well-trodden path, and it's what works the majority of the time for the herd. Out of such well-behaved stock always sprouts a handful of major bestsellers. One of them might even be you.
Want more than that? Stop in tomorrow for PTC #2, Part II.
I saved this one for last because it's a tough one, and we're all hit with the same propaganda about it.
2. Staying Pro: I'd like to see more on how to KEEP selling, or how to organize my time (and) Once you start selling the plan is to keep selling and have a nice long career. Pointers?
To keep selling and have a nice long career, this is what I was told to do: write politically-correct, acceptable books that cross no lines or boundaries, praise all things publishing, be supernice to everyone, never speak out against your publisher, or better yet never refer to your publisher at all unless with glowing groupie enthusiasm, do exactly what your editor says and never argue about anything, same goes for your agent, spend your entire advance on self-promotion, hover around and attend bestselling authors and/or constantly pay homage to dead bestselling authors, join your genre writer's association and suck up to the players in it, speak only in gushes and then apologize for gushing, never get involved in a controversy, stay far, far away from scandals and scandal-magnets, put your book in for every single award out there, be a wonderful loser and congratulate every winner, adding that they are much better writers than you and deserve it, praise all reviews and reviewers, have them use the Zero Visibility Fog lens for your author photo, wear something pink and cute if you're a girl and something conservative and blue if you're a boy, refer to your first book as the book of your heart, use afterdinner mints as the color scheme for your web site and weblog, better yet don't keep a weblog because they're dangerous, stick with your writer org pals and only do favors for/make award nominations for/hang with them, and moonlight at one or two jobs outside of publishing 'cause you probably won't make a lot of money as a writer (but if you are bounced out of print after four or five books I was assured that you still have the option to do the Con Workshop Queen or Guest Speaker Dude thing while you take freelance copy-editing jobs, climb the well-comped ranks of your writer org so you can go to all the cons for free, and dole out hefty how-tos to aspiring writers/fans on some hasbeen/neverwas newsgroup.)
I didn't listen, but I don't like being told what to do, and I'm allergic to pink.
Anyway, minus the sarcastic bits, it's actually pretty good advice. If you're very careful to hang onto your pom poms, speak politely when spoken to, make the right friends, and avoid the pariahs and lepers, you'll probably stay in some kind of print for the rest of your writing life. It's the safe, sound, well-trodden path, and it's what works the majority of the time for the herd. Out of such well-behaved stock always sprouts a handful of major bestsellers. One of them might even be you.
Want more than that? Stop in tomorrow for PTC #2, Part II.
Thursday, March 16, 2006
PTC #6
6. What's Selling, and What's Not: I'd like to know what novels publishers are wanting now and the best way to keep up with the markets. How can someone check their idea with what is coming out on PW or the other publishing trades? What is the science behind it?
Forecasting publishing is actually a business in its own. Publishers Weekly, Simba and other trade entities offer various types of publications which cover the book biz, what's selling, what will be, and what's not. Many writers spend hundreds to thousands of dollars on these publications every year to get an inside track on the publishing world, in the same way stock brokers religiously subscribe to the Wall Street Journal.
I don't subscribe to any of them; I think they're overpriced, hype-controlled and often too vague to help me personally. I'm more into gathering my own info, and I get it all for free. I talk to my contacts in the industry and note which authors are selling and which aren't. I watch the bestseller lists to see what genres are moving and which are stagnating. I talk to book buyers I've gotten to know to see what they're buying and what they'd most like to buy.
I watch the industry itself. I hit the stores at least twice a month and look at what the chains are pushing and what's not getting shelf space. I do the same at the big outlet stores, grocery stores and drug stores. I monitor the rise and fall of genres, trends, imprints, etc. in the news, and keep an eye on what's happening business-wise with the major houses. I search the internet for articles, leads, discussions, editor interviews, and look for anything else that helps to indicate upcoming publishing trends, trend-makers and trend-breakers.
It's not an exact science, and I don't think it ever will be, but the more facts you gather about the momentum of our industry, the better you can forecast what publishers want.
Let's say you have a proposal for a paranormal romance (safe bet that a lot of you do.) Paranormal romance is a very hot trend at the moment, and based on the sales other authors are making you're reasonably sure that it's not fizzling out, so you think it's a possibility for you.
You've researched which publishers are actively publishing paranormal romance and have looked through their guidelines, and you decide Tor looks promising. Tor has their guidelines on the web here and they're fairly specific about what they want, and they accept unagented submissions, but you'd still like more info before you submit something.
At the bottom of the guidelines you notice the editor's name, Anna Genoese. Anna also blogs over on Live Journal, so if you want to get an inside line on what she likes, dislikes and often what she's buying and editing, you go over and read through the entries.
Run Tor through your favorite search engine and you can pull up articles and press releases about their paranormal line. See which authors they've bought and what those authors are writing.
You'll find information everywhere. Hell, I was just talking about Tor the other day in response to Doug Hoffman's question about splitting a 300K novel into a trilogy. Gather up all your Tor tidbits of data, analyze them, and make your decision based on what they tell you.
Related Links:
WriteNews.com's Industry Links
Publishing News from Topix.net
Look up specific Technorati Tags, such as publishing industry
For our European writer friends, the EU Publishing Market Watch Project overview and book trends report.
Forecasting publishing is actually a business in its own. Publishers Weekly, Simba and other trade entities offer various types of publications which cover the book biz, what's selling, what will be, and what's not. Many writers spend hundreds to thousands of dollars on these publications every year to get an inside track on the publishing world, in the same way stock brokers religiously subscribe to the Wall Street Journal.
I don't subscribe to any of them; I think they're overpriced, hype-controlled and often too vague to help me personally. I'm more into gathering my own info, and I get it all for free. I talk to my contacts in the industry and note which authors are selling and which aren't. I watch the bestseller lists to see what genres are moving and which are stagnating. I talk to book buyers I've gotten to know to see what they're buying and what they'd most like to buy.
I watch the industry itself. I hit the stores at least twice a month and look at what the chains are pushing and what's not getting shelf space. I do the same at the big outlet stores, grocery stores and drug stores. I monitor the rise and fall of genres, trends, imprints, etc. in the news, and keep an eye on what's happening business-wise with the major houses. I search the internet for articles, leads, discussions, editor interviews, and look for anything else that helps to indicate upcoming publishing trends, trend-makers and trend-breakers.
It's not an exact science, and I don't think it ever will be, but the more facts you gather about the momentum of our industry, the better you can forecast what publishers want.
Let's say you have a proposal for a paranormal romance (safe bet that a lot of you do.) Paranormal romance is a very hot trend at the moment, and based on the sales other authors are making you're reasonably sure that it's not fizzling out, so you think it's a possibility for you.
You've researched which publishers are actively publishing paranormal romance and have looked through their guidelines, and you decide Tor looks promising. Tor has their guidelines on the web here and they're fairly specific about what they want, and they accept unagented submissions, but you'd still like more info before you submit something.
At the bottom of the guidelines you notice the editor's name, Anna Genoese. Anna also blogs over on Live Journal, so if you want to get an inside line on what she likes, dislikes and often what she's buying and editing, you go over and read through the entries.
Run Tor through your favorite search engine and you can pull up articles and press releases about their paranormal line. See which authors they've bought and what those authors are writing.
You'll find information everywhere. Hell, I was just talking about Tor the other day in response to Doug Hoffman's question about splitting a 300K novel into a trilogy. Gather up all your Tor tidbits of data, analyze them, and make your decision based on what they tell you.
Related Links:
WriteNews.com's Industry Links
Publishing News from Topix.net
Look up specific Technorati Tags, such as publishing industry
For our European writer friends, the EU Publishing Market Watch Project overview and book trends report.
PTC #1
1. How to Go Pro: What happens after you get The Call? What are the stages the book in process goes through? What you can do as an author to help it happen and be as painless as possible, etc.?
I described most of the business end of going pro and how the book process works in PTC #9, but I split this out as a separate question to talk about other things that happen when you become a published writer.
As a pro, you have the opportunity to meet and hang with other pros, former pros, and lots of aspiring pros. Most of your colleagues will be friendly (a few will treat you like paramecium, but they do that to everyone except their cronies.) You'll get tons of solicited and unsolicited advice. Some of this is good; some of it is garbage. Now and then you will get a tip that can change your whole career. The rest will be a mixed bag. Take from it what makes sense and helps you. If you're not sure about the info, verify things with your agent, your editor, or a pro you know well and trust.
Your personal life isn't unaffected by going pro. Friendships are most often destroyed by envy, especially between writers. If your marriage or relationship at home is rocky, this may finish it off. If it's solid, new problems can crop up if you have to travel or you start making more money than your spouse or partner. Family members, business associates and other non-writer folks in your life can withhold support or actively interfere in your new career. Then there are complete strangers who for reasons of their own decide they hate your guts and go after you, or who will mess with you hoping to attract attention to themselves (the flip side of the fame leeches, which I'll get to below.) Only you can decide how to handle these issues, but try to communicate with those you love, compromise, and salvage what you can. As for the hate mongers, the worst thing you can do to them is ignore them.
Time and money management are two of the most vital tasks you'll have after writing during your rookie year. I recommend making writing your first priority and everything else secondary to it. You can't spend all 365 days going to cons and doing booksignings and handing out bookmarks; remember that you still have to write the next book. Avoid overspending on self-promotion and make sure you set some money aside to invest in your writing needs (i.e. a new printer, new computer, FAX machine, internet bills, etc.)
Your rookie pro year out will have its disappointments. You and your book may be ignored. You'll likely get hatchet-jobbed, passed over for awards and otherwise dissed. People whom you hoped would like your work will yawn over it. Industry folks will patronize you, exclude you, and in some cases, make fun of you. Don't incessantly Google yourself and hunt down everyone who says something about you so you can defend yourself; that shrieks I have no life and my ego is a great big pile of wet tissue paper. And that red hot sportscar with the big bow tied around it? Will not magically appear in your driveway, any more than it did when you turned sixteen. My advice is to keep smiling and let it go.
If you're one of those rare overnight success stories, certain pros will want to latch on to you and "guide" your career, suck you into some clique, or simply use you to attract attention to themselves. They are dazzling, enthusiastic, and mostly useless. The minute your career goes into a dry spell, they have no more time for you. The best way to handle this is to stick with those who cared about you and supported you before you became flavor of the month (assuming they're still speaking to you.) As for the fame leeches, use them if you must, but don't let them suck you dry.
Getting your first contract is wonderfully exciting, and to hold your first novel in your hands is a moment unlike any other in your writing life. You should enjoy this glittery time in your career, too, because baby, that gilt wears off real fast. Insecurities and self-doubt will also settle in, and you may want to keep your head down and stay out of the spotlight. That's okay, and most of us need time away from this gig, but don't talk yourself out of a job simply because you're afraid.
After signing that first contract, there are always those special little rookies who begin issuing gems o' wisdom from the depths of their weighty experience. When they're not telling you how to write because of course They Know Everything About Publishing Now That They've Signed a Contract, you'll often see them attacking established, successful writers or trying to worm their way into certain cliques. I understand where it comes from, and I don't respond to it or retaliate, but there are other pros who will verbally eviscerate a rookie like this in less than a minute. I would try very hard not to be this sort of new author. Besides courting disaster, it's unattractive and serves no purpose except to display a shaky ego. Until you have a decent backlist, and prove you're not a one-book wonder, you have no clout in this industry. Accept this and avoid strutting around and picking fights until you get some.
I've said that for me working in publishing is like being Betty Crocker in the court of Caligula, and that hasn't changed since I went pro. Hopefully it will be different for you, but no one serves this empire and comes away unscathed. Best you can do is roll with the punches.
There is one last thing: whenever possible, have fun. Oh, yeah, this writing gig is supposed to be fun, remember?
Related Links:
Michelle Monkou's Tough Love for Authors articles Being A Full Time Writer and Negative Energy Sucks
Word Smitten's interview with literary agent Katherine Sands has some good tips for rookies, and more can be found in Brenda Townsend Hall's Writing the Second Novel interviews.
Mark Wakely's post on That Bloated First Novel.
Jane Austen Doe's Confessions of a Useless Complainer with a link to her original, much-dissed article about the biz in Salon (you have to register or something to read that one.)
My blog entry Pride & Publishing
I described most of the business end of going pro and how the book process works in PTC #9, but I split this out as a separate question to talk about other things that happen when you become a published writer.
As a pro, you have the opportunity to meet and hang with other pros, former pros, and lots of aspiring pros. Most of your colleagues will be friendly (a few will treat you like paramecium, but they do that to everyone except their cronies.) You'll get tons of solicited and unsolicited advice. Some of this is good; some of it is garbage. Now and then you will get a tip that can change your whole career. The rest will be a mixed bag. Take from it what makes sense and helps you. If you're not sure about the info, verify things with your agent, your editor, or a pro you know well and trust.
Your personal life isn't unaffected by going pro. Friendships are most often destroyed by envy, especially between writers. If your marriage or relationship at home is rocky, this may finish it off. If it's solid, new problems can crop up if you have to travel or you start making more money than your spouse or partner. Family members, business associates and other non-writer folks in your life can withhold support or actively interfere in your new career. Then there are complete strangers who for reasons of their own decide they hate your guts and go after you, or who will mess with you hoping to attract attention to themselves (the flip side of the fame leeches, which I'll get to below.) Only you can decide how to handle these issues, but try to communicate with those you love, compromise, and salvage what you can. As for the hate mongers, the worst thing you can do to them is ignore them.
Time and money management are two of the most vital tasks you'll have after writing during your rookie year. I recommend making writing your first priority and everything else secondary to it. You can't spend all 365 days going to cons and doing booksignings and handing out bookmarks; remember that you still have to write the next book. Avoid overspending on self-promotion and make sure you set some money aside to invest in your writing needs (i.e. a new printer, new computer, FAX machine, internet bills, etc.)
Your rookie pro year out will have its disappointments. You and your book may be ignored. You'll likely get hatchet-jobbed, passed over for awards and otherwise dissed. People whom you hoped would like your work will yawn over it. Industry folks will patronize you, exclude you, and in some cases, make fun of you. Don't incessantly Google yourself and hunt down everyone who says something about you so you can defend yourself; that shrieks I have no life and my ego is a great big pile of wet tissue paper. And that red hot sportscar with the big bow tied around it? Will not magically appear in your driveway, any more than it did when you turned sixteen. My advice is to keep smiling and let it go.
If you're one of those rare overnight success stories, certain pros will want to latch on to you and "guide" your career, suck you into some clique, or simply use you to attract attention to themselves. They are dazzling, enthusiastic, and mostly useless. The minute your career goes into a dry spell, they have no more time for you. The best way to handle this is to stick with those who cared about you and supported you before you became flavor of the month (assuming they're still speaking to you.) As for the fame leeches, use them if you must, but don't let them suck you dry.
Getting your first contract is wonderfully exciting, and to hold your first novel in your hands is a moment unlike any other in your writing life. You should enjoy this glittery time in your career, too, because baby, that gilt wears off real fast. Insecurities and self-doubt will also settle in, and you may want to keep your head down and stay out of the spotlight. That's okay, and most of us need time away from this gig, but don't talk yourself out of a job simply because you're afraid.
After signing that first contract, there are always those special little rookies who begin issuing gems o' wisdom from the depths of their weighty experience. When they're not telling you how to write because of course They Know Everything About Publishing Now That They've Signed a Contract, you'll often see them attacking established, successful writers or trying to worm their way into certain cliques. I understand where it comes from, and I don't respond to it or retaliate, but there are other pros who will verbally eviscerate a rookie like this in less than a minute. I would try very hard not to be this sort of new author. Besides courting disaster, it's unattractive and serves no purpose except to display a shaky ego. Until you have a decent backlist, and prove you're not a one-book wonder, you have no clout in this industry. Accept this and avoid strutting around and picking fights until you get some.
I've said that for me working in publishing is like being Betty Crocker in the court of Caligula, and that hasn't changed since I went pro. Hopefully it will be different for you, but no one serves this empire and comes away unscathed. Best you can do is roll with the punches.
There is one last thing: whenever possible, have fun. Oh, yeah, this writing gig is supposed to be fun, remember?
Related Links:
Michelle Monkou's Tough Love for Authors articles Being A Full Time Writer and Negative Energy Sucks
Word Smitten's interview with literary agent Katherine Sands has some good tips for rookies, and more can be found in Brenda Townsend Hall's Writing the Second Novel interviews.
Mark Wakely's post on That Bloated First Novel.
Jane Austen Doe's Confessions of a Useless Complainer with a link to her original, much-dissed article about the biz in Salon (you have to register or something to read that one.)
My blog entry Pride & Publishing
PTC #9
9. Real Deal and Not Blowing It: What do you do when you actually hear from an agent/editor who wants to represent/publish you? What kinds of documents are you going to be required to complete, what knowledge do you need, is it inappropriate to fly out just to hug the person, what are pitfalls that will make sure your book never sees daylight...what happens when you get past the hard part?
All of the following information is based on my experience with major publishers and a very reputable, experienced agent from a large LLC. Remember that small presses, POD presses, new agents, agents who don't work for agencies and other publishing entities may operate differently.
Agents
When you begin querying agents, make a list of the information you need. If an agent calls to offer representation, run down the list and ask questions, i.e.:
1. What is the agent's fee? (industry standard is presently 15% of the author's advance and royalties)
2. Are there any additional fees (reading, office/overhead, etc.) involved beyond the 15%?
3. Will the agent represent all your work? (important for multi-genre authors)
4. What is the procedure for agent payment? (most reputable agents work for literary agencies, which collect author payments from publishers, deduct the agent's fee and send the balance to the author.)
5. Will you be required to sign a contract with the agent, and if yes, what are the terms?
Not jumping at an agent the minute they call and offer to represent you is probably wise. My advice is to take at least 24 hours to think things through before you agree to anything. If you're required to sign a contract with the agent, you must read every single word of it. If you don't understand the contract or any of the terminology used in it, get an attorney and have him explain it to you.
It's also not unusual for an agent to want to see more than a query letter or partial before taking you on as a client. A very famous writer recommended me to my agent, and I had a two-book offer from a major publisher in hand when I contacted her, and still my agent asked me to send her some manuscripts so she could evaluate my potential as a writer.
Once you and an agent have come to a working agreement, the agent becomes your representative.
This is basically how the writer/agent relationship works (all agents are not identical and some will do things a bit differently): Whatever you'd like to sell goes in submission form to your agent. Some agents critique their writers, others don't. The agent either sends out or takes your submission to an editor or editors for consideration. Usually the agent decides which publisher is most appropriate, but if you have a specific imprint or editor in mind you should let your agent know this. Editors interested in publishing you then contact your agent and make an offer. The agent gives you the offer along with advice on whether to take it, ask for more money, try your luck with another publisher or any other options. When you decide to accept an offer, your agent negotiates the terms of the contract, receives the contract, reviews it, makes any necessary corrections, forwards it to you for your review and signature, retains a copy in your client file and mails it back to your publisher.
This is not a speedy process. Contract negotiations can often take anywhere from a few weeks to several months.
Also important: your agent is your business representative, contract negotiator and occasionally your past-due payment collector. Your agent is generally not willing to be your loan officer, best friend, therapist, parent, crying rag, critique partner, priest etc. Your agent does work for you, but your agent also likely works for a whole bunch of other writers, so you do not own your agent. Give your agent a lot of shit and you won't have an agent for very long. Treat your agent the way you expect to be treated and you should get along fine.
Editors
As with agents, when you're querying editors, make a list of the information you need. Ideally you want your agent to ask these questions, so if an editor calls you may want to put off accepting their offer until you can obtain an agent (that's what I did, and the agent I got before I accepted the offer helped negotiate better terms for me.)
Some of the things you need to know:
1. What is the exact offer? (is the contract for one or multiple books, what is the advance amount, how will the advance be paid, what is the author's percentage, will there be joint or separate accounting for multiple books?)*
2. When will the book come out? Will the release be in mass market, trade or hardcover? For a major house, which imprint will be releasing the book?
3. Who will edit the book? (Don't assume the editor who calls you will be your editor.)
4. Are there any major changes to the book required? (most of you won't need to ask this one, but it can be a deal breaker for some writers.)
5. When is the outline/synopsis and the finished manuscript due? (very important if you've subbed a partial, if there are sequels involved and you don't have manuscripts fully outlined or written.)
*Note: if you are taking on this contract without an agent, this would be the time to negotiate the amount of your advance.
Once the editor and you and possibly your agent have negotiated the deal, and finalized and signed the contract, you work with your editor on the book. You will be given deadlines to turn in your outline/synopsis and finished manuscript. Once you've turned in your book, your editor will read it, edit it, and return it to you with requested revisions and another deadline. You revise your book, send it back to the editor by deadline, and the editor sends it to copy-edit. The copy editor edits your book. You receive the copy-edited manuscript with yet another deadline and have to approve any changes and answer any queries from the copy-editor before you return it. The book goes into production, and a set of proofs or galleys are made. The proofs are sent to you for one last check with a final deadline; you correct them and return them. At this point advance reading copies are bound and distributed to buyers, booksellers and the media. A few months later the final edition of your book is released.
The process from negotiating a contract to the finished book can take anywhere from a year to three years; the average is about two years for a first-timer. The book production itself usually takes eight months to a year.
Your editor is your immediate supervisor at your publishing house. Your editor also decides whether to recommend buying more of your work, requests your payments from accounting, places your release on the schedule, works on cover art and copy with production and is the primary force at the publisher for getting you support. Aka the last person in publishing that you want to piss off, so by all means possible, don't.
The editor/writer relationship can be more involved than the agent/writer relationship. Working on your book together can be like a partnership made in heaven, or a showdown at the OK Corral. Some famous dude once said that no writer is a genius to their editor, and he was right. Your editor sees you, warts and all. If you're lucky, your editor helps you get rid of some of those warts and makes you a better writer. If you're very lucky, you will make your editor look good to his or her boss. If you're blessed, you will find an editor who is so good that you want him or her to edit everything you write.
As for showing your gratitude, everyone has their opinion on this one. I know writers who have instantly flown up to New York and hugged everyone involved in their first sale, and no one seems to mind. There are writers who go to NY every couple of months to visit. I've never gone to NY on publishing business; I've had a dozen editors and have met only one of them in person at a con, and I've seen my agent exactly twice, also at cons, over the last seven years. No one has complained about me staying home. You'll probably fall somewhere in between those extremes.
There are a few things that will make sure your book never sees print. I think the three most common among first-time writers are: 1) Not finishing writing your book; 2) Plagiarizing another writer and getting caught doing so; and 3) Violating the terms of your contract.
Then there are the personal scandals, as we've seen most recently happen to James Frey. Getting drunk at a con and punching out Stephen King will not make you popular around New York. Dancing naked in Times Square with your publisher's name tattooed on your ass is also probably not a good idea. Being caught in bed with your editor's husband . . . anyway, you get the idea. Basically, don't go crazy or behave like an idiot.
In all of your dealings with agents and editors, take your time, think things through carefully, and conduct yourself professionally, and you should avoid most of the serious problems that can occur.
Related Links:
The Association of Authors' Representatives
The Complete Reviews' Links to Publishers
Indexbooks.net's Sample Publishing Contract
Tad Crawford's Author/Agent Contract (Excerpt) -- Legal primer and checklist
Writing.org's Literary Agents -- A Four Part Series
Lloyd L. Rich's Publishing Contract: Warranties, Representations & Indemnities Clauses
Midwest Book Reviews' What to Expect from Major Publishing Houses
All of the following information is based on my experience with major publishers and a very reputable, experienced agent from a large LLC. Remember that small presses, POD presses, new agents, agents who don't work for agencies and other publishing entities may operate differently.
Agents
When you begin querying agents, make a list of the information you need. If an agent calls to offer representation, run down the list and ask questions, i.e.:
1. What is the agent's fee? (industry standard is presently 15% of the author's advance and royalties)
2. Are there any additional fees (reading, office/overhead, etc.) involved beyond the 15%?
3. Will the agent represent all your work? (important for multi-genre authors)
4. What is the procedure for agent payment? (most reputable agents work for literary agencies, which collect author payments from publishers, deduct the agent's fee and send the balance to the author.)
5. Will you be required to sign a contract with the agent, and if yes, what are the terms?
Not jumping at an agent the minute they call and offer to represent you is probably wise. My advice is to take at least 24 hours to think things through before you agree to anything. If you're required to sign a contract with the agent, you must read every single word of it. If you don't understand the contract or any of the terminology used in it, get an attorney and have him explain it to you.
It's also not unusual for an agent to want to see more than a query letter or partial before taking you on as a client. A very famous writer recommended me to my agent, and I had a two-book offer from a major publisher in hand when I contacted her, and still my agent asked me to send her some manuscripts so she could evaluate my potential as a writer.
Once you and an agent have come to a working agreement, the agent becomes your representative.
This is basically how the writer/agent relationship works (all agents are not identical and some will do things a bit differently): Whatever you'd like to sell goes in submission form to your agent. Some agents critique their writers, others don't. The agent either sends out or takes your submission to an editor or editors for consideration. Usually the agent decides which publisher is most appropriate, but if you have a specific imprint or editor in mind you should let your agent know this. Editors interested in publishing you then contact your agent and make an offer. The agent gives you the offer along with advice on whether to take it, ask for more money, try your luck with another publisher or any other options. When you decide to accept an offer, your agent negotiates the terms of the contract, receives the contract, reviews it, makes any necessary corrections, forwards it to you for your review and signature, retains a copy in your client file and mails it back to your publisher.
This is not a speedy process. Contract negotiations can often take anywhere from a few weeks to several months.
Also important: your agent is your business representative, contract negotiator and occasionally your past-due payment collector. Your agent is generally not willing to be your loan officer, best friend, therapist, parent, crying rag, critique partner, priest etc. Your agent does work for you, but your agent also likely works for a whole bunch of other writers, so you do not own your agent. Give your agent a lot of shit and you won't have an agent for very long. Treat your agent the way you expect to be treated and you should get along fine.
Editors
As with agents, when you're querying editors, make a list of the information you need. Ideally you want your agent to ask these questions, so if an editor calls you may want to put off accepting their offer until you can obtain an agent (that's what I did, and the agent I got before I accepted the offer helped negotiate better terms for me.)
Some of the things you need to know:
1. What is the exact offer? (is the contract for one or multiple books, what is the advance amount, how will the advance be paid, what is the author's percentage, will there be joint or separate accounting for multiple books?)*
2. When will the book come out? Will the release be in mass market, trade or hardcover? For a major house, which imprint will be releasing the book?
3. Who will edit the book? (Don't assume the editor who calls you will be your editor.)
4. Are there any major changes to the book required? (most of you won't need to ask this one, but it can be a deal breaker for some writers.)
5. When is the outline/synopsis and the finished manuscript due? (very important if you've subbed a partial, if there are sequels involved and you don't have manuscripts fully outlined or written.)
*Note: if you are taking on this contract without an agent, this would be the time to negotiate the amount of your advance.
Once the editor and you and possibly your agent have negotiated the deal, and finalized and signed the contract, you work with your editor on the book. You will be given deadlines to turn in your outline/synopsis and finished manuscript. Once you've turned in your book, your editor will read it, edit it, and return it to you with requested revisions and another deadline. You revise your book, send it back to the editor by deadline, and the editor sends it to copy-edit. The copy editor edits your book. You receive the copy-edited manuscript with yet another deadline and have to approve any changes and answer any queries from the copy-editor before you return it. The book goes into production, and a set of proofs or galleys are made. The proofs are sent to you for one last check with a final deadline; you correct them and return them. At this point advance reading copies are bound and distributed to buyers, booksellers and the media. A few months later the final edition of your book is released.
The process from negotiating a contract to the finished book can take anywhere from a year to three years; the average is about two years for a first-timer. The book production itself usually takes eight months to a year.
Your editor is your immediate supervisor at your publishing house. Your editor also decides whether to recommend buying more of your work, requests your payments from accounting, places your release on the schedule, works on cover art and copy with production and is the primary force at the publisher for getting you support. Aka the last person in publishing that you want to piss off, so by all means possible, don't.
The editor/writer relationship can be more involved than the agent/writer relationship. Working on your book together can be like a partnership made in heaven, or a showdown at the OK Corral. Some famous dude once said that no writer is a genius to their editor, and he was right. Your editor sees you, warts and all. If you're lucky, your editor helps you get rid of some of those warts and makes you a better writer. If you're very lucky, you will make your editor look good to his or her boss. If you're blessed, you will find an editor who is so good that you want him or her to edit everything you write.
As for showing your gratitude, everyone has their opinion on this one. I know writers who have instantly flown up to New York and hugged everyone involved in their first sale, and no one seems to mind. There are writers who go to NY every couple of months to visit. I've never gone to NY on publishing business; I've had a dozen editors and have met only one of them in person at a con, and I've seen my agent exactly twice, also at cons, over the last seven years. No one has complained about me staying home. You'll probably fall somewhere in between those extremes.
There are a few things that will make sure your book never sees print. I think the three most common among first-time writers are: 1) Not finishing writing your book; 2) Plagiarizing another writer and getting caught doing so; and 3) Violating the terms of your contract.
Then there are the personal scandals, as we've seen most recently happen to James Frey. Getting drunk at a con and punching out Stephen King will not make you popular around New York. Dancing naked in Times Square with your publisher's name tattooed on your ass is also probably not a good idea. Being caught in bed with your editor's husband . . . anyway, you get the idea. Basically, don't go crazy or behave like an idiot.
In all of your dealings with agents and editors, take your time, think things through carefully, and conduct yourself professionally, and you should avoid most of the serious problems that can occur.
Related Links:
The Association of Authors' Representatives
The Complete Reviews' Links to Publishers
Indexbooks.net's Sample Publishing Contract
Tad Crawford's Author/Agent Contract (Excerpt) -- Legal primer and checklist
Writing.org's Literary Agents -- A Four Part Series
Lloyd L. Rich's Publishing Contract: Warranties, Representations & Indemnities Clauses
Midwest Book Reviews' What to Expect from Major Publishing Houses
Wednesday, March 15, 2006
PTC #4
4. Trouble-Free Marketing: Can the writer do anything to avoid looking like a newbie dork (about marketing)? How does the little guy get some attention without attracting trouble?
#1 on the Marketing Faux Pas List: SPAMming readers with unsolicited mass-mailed promo.
#2 on the Marketing Faux Pas List: #1, in which you also claim that your penis appears on your cover art.
I am serious. Don't SPAM people. It annoys us. Using your genitals as promo is tacky. Have some dignity.
Blending in with the herd is the easiest way to avoid looking like a dork. Do what every other author in your writer organization does and I guarantee you'll have lots of support and you may even win a shiny trophy or two. This won't do a damn thing for your career, but you'll have plenty of nice friends who like you, and we all know how important it is to be accepted by our peers, right?
On the other hand, if you think that's bullshit, then I recommend you ditch the herd mentality, if not the herd itself, and think for yourself.
Observe successful authors and how they promo their books. In the process, you'll pick up a lot of pointers. Douglas Clegg, Monica Jackson, and Alison Kent are three authors to watch; all of them have distinctive styles and are quite creative in their approaches to self-promotion. Keep an eye on the authors out there whose marketing efforts annoy you, too. Often the worst self-promoters provide a minor public service by showing us what NOT to do.
Once you've got an idea of what works and what doesn't, write up a marketing plan tailored to you. Don't do what the herd does, or copy-cat another author's marketing; focus on your strengths: Are you a charismatic speaker? You might consider making some public appearances and guest speaking to some groups (pick appearance opportunities and groups that other authors aren't doing.) Are you more witty on the page than in person? Start a weblog or write some articles that are original instead of a clone of another author's work. Can you manage a big group of people and answer a lot of questions very quickly while keeping them entertained? Give some interactive workshops or schedule some online chats, but make your topic something other than the standard how-to.
You don't have to be controversial to get attention, and you don't have to resort to desperate measures like the Cover Art Flasher, either. Be yourself, and have fun with what you do, and you'll never hate handling the marketing.
Related Links:
Virtual Press Release Faux Pas
Terry Dean's 7 Internet Marketing Mistakes Which are Destroying Your Business.
Amelia Kassel's How to Write A Marketing Plan and KnowThis.com's tutorial on how to write a marketing plan.
#1 on the Marketing Faux Pas List: SPAMming readers with unsolicited mass-mailed promo.
#2 on the Marketing Faux Pas List: #1, in which you also claim that your penis appears on your cover art.
I am serious. Don't SPAM people. It annoys us. Using your genitals as promo is tacky. Have some dignity.
Blending in with the herd is the easiest way to avoid looking like a dork. Do what every other author in your writer organization does and I guarantee you'll have lots of support and you may even win a shiny trophy or two. This won't do a damn thing for your career, but you'll have plenty of nice friends who like you, and we all know how important it is to be accepted by our peers, right?
On the other hand, if you think that's bullshit, then I recommend you ditch the herd mentality, if not the herd itself, and think for yourself.
Observe successful authors and how they promo their books. In the process, you'll pick up a lot of pointers. Douglas Clegg, Monica Jackson, and Alison Kent are three authors to watch; all of them have distinctive styles and are quite creative in their approaches to self-promotion. Keep an eye on the authors out there whose marketing efforts annoy you, too. Often the worst self-promoters provide a minor public service by showing us what NOT to do.
Once you've got an idea of what works and what doesn't, write up a marketing plan tailored to you. Don't do what the herd does, or copy-cat another author's marketing; focus on your strengths: Are you a charismatic speaker? You might consider making some public appearances and guest speaking to some groups (pick appearance opportunities and groups that other authors aren't doing.) Are you more witty on the page than in person? Start a weblog or write some articles that are original instead of a clone of another author's work. Can you manage a big group of people and answer a lot of questions very quickly while keeping them entertained? Give some interactive workshops or schedule some online chats, but make your topic something other than the standard how-to.
You don't have to be controversial to get attention, and you don't have to resort to desperate measures like the Cover Art Flasher, either. Be yourself, and have fun with what you do, and you'll never hate handling the marketing.
Related Links:
Virtual Press Release Faux Pas
Terry Dean's 7 Internet Marketing Mistakes Which are Destroying Your Business.
Amelia Kassel's How to Write A Marketing Plan and KnowThis.com's tutorial on how to write a marketing plan.
PTC #3
3. Budget Marketing: What can be done about marketing for writers with a $2k advance?.
1. Get as much marketing and marketing support as you can (politely) wrangle out of your publisher. Ask your editor and your agent for marketing ideas and advice. Find out if you've been assigned a publicist, make contact if you have and ask their advice. Ask your editor if there is a more established author at your imprint who would be willing to place an excerpt of your novel in the back of their next book. Talk to pros you know at your publisher or who write in your genre and ask them for ideas and advice. Contact your local booksellers, meet store managers in person and see what they're willing to do to help hand-sell your book.
2. Think outside the bookmark/widget/con circuit box. Example: Last week I met author Ed West at a local quilt show. At these shows you usually find quilts, quilters, quilt shop booths and quilting demos by the local guild, but never authors, so it was a nice surprise to meet him.
Mr. West set up a table with his books and talked to ladies as they made the rounds. He had a reproduction quilt from his novel set up as a backdrop behind the table, and he and his wife (I assume that nice lady was your wife, Ed) were dressed in period costumes. He happens to be a warm, marvelous speaker and an expert on period quilts and quilting, and sold three books in the five minutes I stood there listening to him.
3. Use the Internet; it's free. Set up a weblog, they're free. Become active in the author blogging community. Jump in discussions (like this one) about budget marketing and brain storm. Do the same at writer communities with discussion boards. Add a link to your web site/weblog to your signature block. Put up excerpts from your book on your web site. Have interesting contests to giveaway galleys, ARCs or final editions of your book. Answer author surveys (the one I answered for Mad Max Perkins led to a featured interview on his blog.) Don't SPAM anyone, but make yourself available for interviews to bloggers and other publishing-related web sites.
4. Use the media. Send out a press release to local, state and national media. If you do this, read up on press releases and how to write them (also see PR Web link below) effectively. Write articles for trade web sites and magazines about your author experience and submit them for consideration (free promotion which you get paid for, and most allow you to put a web site link in your end-of-article bio.)
5. Invest only in promotion that a) you can afford and b) is proven to boost book sales. I wish I could give you a list, but most book advertising services promise a lot and don't deliver much in the way of statistics. As with suggestion #2, look for something unique that makes you stand out from the pack.
Related Links:
About.com's article Low-Budget High-Impact Marketing Plan.
PR Web's How to Write a Press Release that Gets Noticed by the Media.
Voices of Hope's .pdf format article Self-promotion on a Shoestring.
1. Get as much marketing and marketing support as you can (politely) wrangle out of your publisher. Ask your editor and your agent for marketing ideas and advice. Find out if you've been assigned a publicist, make contact if you have and ask their advice. Ask your editor if there is a more established author at your imprint who would be willing to place an excerpt of your novel in the back of their next book. Talk to pros you know at your publisher or who write in your genre and ask them for ideas and advice. Contact your local booksellers, meet store managers in person and see what they're willing to do to help hand-sell your book.
2. Think outside the bookmark/widget/con circuit box. Example: Last week I met author Ed West at a local quilt show. At these shows you usually find quilts, quilters, quilt shop booths and quilting demos by the local guild, but never authors, so it was a nice surprise to meet him.
Mr. West set up a table with his books and talked to ladies as they made the rounds. He had a reproduction quilt from his novel set up as a backdrop behind the table, and he and his wife (I assume that nice lady was your wife, Ed) were dressed in period costumes. He happens to be a warm, marvelous speaker and an expert on period quilts and quilting, and sold three books in the five minutes I stood there listening to him.
3. Use the Internet; it's free. Set up a weblog, they're free. Become active in the author blogging community. Jump in discussions (like this one) about budget marketing and brain storm. Do the same at writer communities with discussion boards. Add a link to your web site/weblog to your signature block. Put up excerpts from your book on your web site. Have interesting contests to giveaway galleys, ARCs or final editions of your book. Answer author surveys (the one I answered for Mad Max Perkins led to a featured interview on his blog.) Don't SPAM anyone, but make yourself available for interviews to bloggers and other publishing-related web sites.
4. Use the media. Send out a press release to local, state and national media. If you do this, read up on press releases and how to write them (also see PR Web link below) effectively. Write articles for trade web sites and magazines about your author experience and submit them for consideration (free promotion which you get paid for, and most allow you to put a web site link in your end-of-article bio.)
5. Invest only in promotion that a) you can afford and b) is proven to boost book sales. I wish I could give you a list, but most book advertising services promise a lot and don't deliver much in the way of statistics. As with suggestion #2, look for something unique that makes you stand out from the pack.
Related Links:
About.com's article Low-Budget High-Impact Marketing Plan.
PR Web's How to Write a Press Release that Gets Noticed by the Media.
Voices of Hope's .pdf format article Self-promotion on a Shoestring.
PTC #7
7. Author Abuse: What exactly constitutes Bad/Poor treatment from a publisher (excluding poor sales, thin to no marketing, or normal business-related problems)?
Writers generally don't talk openly about this (which is why you asked, I imagine.) Our income depends on publisher good will, and we have absolutely zero job security, so we're not in any position to be whistle-blowers. Most of us do privately share information with other pros whom we trust, so abusive publishers don't get away with much. I don't blame any writer who remains silent, though; you do what you have to in order to protect your income.
Bad matches between editors and writers are what I think creates the ideal environment for bad/poor treatment. An editor who doesn't like you can make your writing life hell, trash your books, ruin potential contract sales and, in extreme cases, may cost you your career. It goes both ways, though; writers who dislike their editors can create almost as much trouble for them.
Other common problems that constitute bad/poor treatment of a writer: not getting paid properly, broken promises, being passed around from editor to editor like you're a canape, having reasonable requests/phone messages/e-mails ignored, and not being given support and/or the data you need for self-promotion projects.
Most pros have a list of things we will not tolerate. Mine's rather short:
1. Lying to me. If you can't tell me the truth, then don't tell me anything.
2. Not paying me. My agent and accountant are very keen on me getting my money. So am I.
3. Violating our contract terms. See my attorney, do not pass go, do not collect $200.
4. Verbal or physical abuse, or sexual harassment. Very rare, but it does happen.
5. Racism, ageism or any other prejudice in the workplace. I won't work with bigots.
I have a few friends who are editors and who share their problems with me (which are always in confidence and therefore I can't share with you.) The common denominator is that writers tend to blame publishers for too many things that are completely beyond their control. If a book doesn't do well, the publisher, editor, marketing, and anyone else connected to the production of the book is to blame, not the writer. A writer can't write a bad book, of course. We're perfect.
Now, would you like to buy a bridge, or go hunt some snipe with me?
Related Links:
Katherine Sutcliffe's article Write Byte, or Pray You Don't Get the "Editor From Hell" Cuz If You Do You Can
Slam Dunk Your Career in the Toilet. . . & Flush
Northwest Independent Editors Guild's article What Writers Want from Editors.
William L. Collins and Susan M.J. Lester's .pdf format article Writer-Editor Interactions: What Works?
The Village Voice has an old but interesting article about what editors and writers in journalism wanted from each other here.
Laura Wright's article Positive Rejections?.
Writers generally don't talk openly about this (which is why you asked, I imagine.) Our income depends on publisher good will, and we have absolutely zero job security, so we're not in any position to be whistle-blowers. Most of us do privately share information with other pros whom we trust, so abusive publishers don't get away with much. I don't blame any writer who remains silent, though; you do what you have to in order to protect your income.
Bad matches between editors and writers are what I think creates the ideal environment for bad/poor treatment. An editor who doesn't like you can make your writing life hell, trash your books, ruin potential contract sales and, in extreme cases, may cost you your career. It goes both ways, though; writers who dislike their editors can create almost as much trouble for them.
Other common problems that constitute bad/poor treatment of a writer: not getting paid properly, broken promises, being passed around from editor to editor like you're a canape, having reasonable requests/phone messages/e-mails ignored, and not being given support and/or the data you need for self-promotion projects.
Most pros have a list of things we will not tolerate. Mine's rather short:
1. Lying to me. If you can't tell me the truth, then don't tell me anything.
2. Not paying me. My agent and accountant are very keen on me getting my money. So am I.
3. Violating our contract terms. See my attorney, do not pass go, do not collect $200.
4. Verbal or physical abuse, or sexual harassment. Very rare, but it does happen.
5. Racism, ageism or any other prejudice in the workplace. I won't work with bigots.
I have a few friends who are editors and who share their problems with me (which are always in confidence and therefore I can't share with you.) The common denominator is that writers tend to blame publishers for too many things that are completely beyond their control. If a book doesn't do well, the publisher, editor, marketing, and anyone else connected to the production of the book is to blame, not the writer. A writer can't write a bad book, of course. We're perfect.
Now, would you like to buy a bridge, or go hunt some snipe with me?
Related Links:
Katherine Sutcliffe's article Write Byte, or Pray You Don't Get the "Editor From Hell" Cuz If You Do You Can
Slam Dunk Your Career in the Toilet. . . & Flush
Northwest Independent Editors Guild's article What Writers Want from Editors.
William L. Collins and Susan M.J. Lester's .pdf format article Writer-Editor Interactions: What Works?
The Village Voice has an old but interesting article about what editors and writers in journalism wanted from each other here.
Laura Wright's article Positive Rejections?.
PTC #8
8. Ambient Wisdom or Myth: I wish if I knew if I were doing the right thing, rewriting my 300K novel into a trilogy, because the ambient wisdom is a first-timer can't sell a 300K book.
Some publishers such as Tor have been splitting authors' books into two volumes, which I think might have been the blip that ignited this questionable wisdom. Peter Watts was the first author whom I heard had this done to his book, but I've also seen other authors, such as Holly Lisle, successfully fight the split and keep their longer books intact. Rick Kleffel wrote an excellent column about the practice, btw, which you can read here.
In publishing, the hard and fast rule is that there is no hard and fast rule. Two recent first-timers' hefty debut novels: Susanna Clark's Jonathan Strange & Mr. Norrell (800 pages) and Elizabeth Kostava's The Historian (642 pages.) Other authors who routinely write big fat novels and do quite well that I can think of: Neal Stephenson, Tad Williams, Diana Galbaldon, J.K. Rowling and Laurell K. Hamilton.
Practically speaking, shrinking shelf space, the new trend for the oversized paperback, and rising production and shipping costs would seem to indicate that the future will demand shorter novels. I acknowledge this, but I also believe that if your book is dazzling, it will sell no matter what length it is.
In the end, you have to go with your instincts as a writer. What are they telling you to do?
Some publishers such as Tor have been splitting authors' books into two volumes, which I think might have been the blip that ignited this questionable wisdom. Peter Watts was the first author whom I heard had this done to his book, but I've also seen other authors, such as Holly Lisle, successfully fight the split and keep their longer books intact. Rick Kleffel wrote an excellent column about the practice, btw, which you can read here.
In publishing, the hard and fast rule is that there is no hard and fast rule. Two recent first-timers' hefty debut novels: Susanna Clark's Jonathan Strange & Mr. Norrell (800 pages) and Elizabeth Kostava's The Historian (642 pages.) Other authors who routinely write big fat novels and do quite well that I can think of: Neal Stephenson, Tad Williams, Diana Galbaldon, J.K. Rowling and Laurell K. Hamilton.
Practically speaking, shrinking shelf space, the new trend for the oversized paperback, and rising production and shipping costs would seem to indicate that the future will demand shorter novels. I acknowledge this, but I also believe that if your book is dazzling, it will sell no matter what length it is.
In the end, you have to go with your instincts as a writer. What are they telling you to do?
Tuesday, March 14, 2006
PTC #5
5. Real Sales Numbers: How many books really did sell last week? How many copies of each book on the best sellers lists (and the midlist as well)? Which venues are selling (online vs main stores vs independents).
If I were a publisher, I could tell you this. Unfortunately I'm not, and I have no access to reliable information to answer these questions.
It's frustrating. As we all know, bestseller lists can be artificially manipulated and therefore are not dependable. Online bookseller sales often represent only a very small fraction of an author's sales (in my case, less than 1%), so their rankings are essentially useless. Publishers aren't volunteering a lot of information and I doubt they're going to start. If you want to know how well one of your books (or anyone else's) is selling, you have to wait six months to two years for a royalty statement.
Or maybe not. Guess what. I got a bit of decent info by doing some digging. :)
I contacted Susan Pavliscak, Sales Manager for Nielsen BookScan, and asked her if her company could offer any services to authors and other independent publishing professionals. I whined all over the poor woman while I explained how for example there is no source of information for authors to access to even verify their sales figures as reported by publishers.
Here is her response:
"Nielsen BookScan collects data from a panel of reporting retailers...This data is combined with some weighted figures and made available through a proprietary website and by subscription to the book industry. Please note that Nielsen BookScan does not capture sales from Wal*Mart, Sam's Club, food and drug outlets or specialty stores. Because of this, the data is not appropriate for calculating royalties.
At present we have no product suitable for individual use. However, our sister company The Book Standard began offering a service to individuals."
So I wandered over to The Book Standard and checked out the services they offer. For $85.00, TBS will look up and provide weekly and year-to-date sales figures for any edition of any book from January 2004 to present (the more title reports you buy, the cheaper it gets, up to ten books for $600.00.)
TBS further describes their reports: "Each separate look-up contains the total sales for the given week, which are broken down into: units sold in retail stores and discount/other stores; sales in eight different geographic regions; and a city/suburb breakdown. Each look-up also has the current year-to-date sales of the book." and offers a sample report in .pdf format here.
I know it's not a complete solution to the numbers problem, but it's not a bad deal for the author looking to track sales on their most recent novels (like other veterans out there, I'm SOL on all my books published before 2004, which is about one third of my backlist.)
Question for you guys: if I buy one of these for one of my books, would you all be interested in seeing it?
Related links:
Marina Krakovsky's article Making Books explains how "totting up book sales is not as simple as one, two, three."
2 Blowhards' post on Bestseller Lists (written before BookScan.)
Nielsen BookScan sites for the USA, UK, and Australia.
If I were a publisher, I could tell you this. Unfortunately I'm not, and I have no access to reliable information to answer these questions.
It's frustrating. As we all know, bestseller lists can be artificially manipulated and therefore are not dependable. Online bookseller sales often represent only a very small fraction of an author's sales (in my case, less than 1%), so their rankings are essentially useless. Publishers aren't volunteering a lot of information and I doubt they're going to start. If you want to know how well one of your books (or anyone else's) is selling, you have to wait six months to two years for a royalty statement.
Or maybe not. Guess what. I got a bit of decent info by doing some digging. :)
I contacted Susan Pavliscak, Sales Manager for Nielsen BookScan, and asked her if her company could offer any services to authors and other independent publishing professionals. I whined all over the poor woman while I explained how for example there is no source of information for authors to access to even verify their sales figures as reported by publishers.
Here is her response:
"Nielsen BookScan collects data from a panel of reporting retailers...This data is combined with some weighted figures and made available through a proprietary website and by subscription to the book industry. Please note that Nielsen BookScan does not capture sales from Wal*Mart, Sam's Club, food and drug outlets or specialty stores. Because of this, the data is not appropriate for calculating royalties.
At present we have no product suitable for individual use. However, our sister company The Book Standard began offering a service to individuals."
So I wandered over to The Book Standard and checked out the services they offer. For $85.00, TBS will look up and provide weekly and year-to-date sales figures for any edition of any book from January 2004 to present (the more title reports you buy, the cheaper it gets, up to ten books for $600.00.)
TBS further describes their reports: "Each separate look-up contains the total sales for the given week, which are broken down into: units sold in retail stores and discount/other stores; sales in eight different geographic regions; and a city/suburb breakdown. Each look-up also has the current year-to-date sales of the book." and offers a sample report in .pdf format here.
I know it's not a complete solution to the numbers problem, but it's not a bad deal for the author looking to track sales on their most recent novels (like other veterans out there, I'm SOL on all my books published before 2004, which is about one third of my backlist.)
Question for you guys: if I buy one of these for one of my books, would you all be interested in seeing it?
Related links:
Marina Krakovsky's article Making Books explains how "totting up book sales is not as simple as one, two, three."
2 Blowhards' post on Bestseller Lists (written before BookScan.)
Nielsen BookScan sites for the USA, UK, and Australia.
PTC #10
10. Any Age Discrimination: Are agents and publishers scared of first time authors over the age of 50?
Not in my experience, but I've probably heard some of the same rumors you have, and I can see where it might happen.
First off, age discrimination is illegal in the United States. That said, we all know that it is practiced widely throughout the entertainment industries. We've watched it happen to writer friends who are also performers, like Beth Ciotta (who after getting hit with age discrimination on the stage turned around and sold three books, if I remember correctly.)
Our society places great value on youth and beauty, and almost none on age and wisdom. Young workers are almost always going to get preferential treatment over older workers. We may see that change as America's age demographics change, although that's not always going to be a good thing.
Because writers are not personally in the public spotlight nearly as often as actors and musicians, we're probably least affected by this type of discrimination, but you hear enough stories to make it reasonable to assume that it's still out there. Some agents and editors may, like society, gravitate toward younger writers and in the process actively discriminate against older writers. I was 37 years old when I sold my first novel, and I haven't personally encountered any age discrimination since then, but I'm in my mid-forties now, so that may also change.
Age and wisdom apparently does get you on the bestseller lists more often than youth and beauty. Last May Lulu.com created a bit of a stir when they put out a press release stating that literary life begins at 50, evidently the best age to write a bestseller.
Related links:
Ronni Bennett's post on Advantages of Older Workers.
James Challenger's article Barriers to Hiring Older Workers Falling.
Dave Simanoff's article Gray Matters.
The Senate Special Committee on Aging Forum on the Older Workforce met on September 3, 2003 to discuss the needs of older workers. You can download a .pdf file of "Older Workers" by Debra J. Cohen, Ph.D., who appeared before the Senate Committee, here.
Professional authors, editors and writers, find out about the PTC meme here.
Not in my experience, but I've probably heard some of the same rumors you have, and I can see where it might happen.
First off, age discrimination is illegal in the United States. That said, we all know that it is practiced widely throughout the entertainment industries. We've watched it happen to writer friends who are also performers, like Beth Ciotta (who after getting hit with age discrimination on the stage turned around and sold three books, if I remember correctly.)
Our society places great value on youth and beauty, and almost none on age and wisdom. Young workers are almost always going to get preferential treatment over older workers. We may see that change as America's age demographics change, although that's not always going to be a good thing.
Because writers are not personally in the public spotlight nearly as often as actors and musicians, we're probably least affected by this type of discrimination, but you hear enough stories to make it reasonable to assume that it's still out there. Some agents and editors may, like society, gravitate toward younger writers and in the process actively discriminate against older writers. I was 37 years old when I sold my first novel, and I haven't personally encountered any age discrimination since then, but I'm in my mid-forties now, so that may also change.
Age and wisdom apparently does get you on the bestseller lists more often than youth and beauty. Last May Lulu.com created a bit of a stir when they put out a press release stating that literary life begins at 50, evidently the best age to write a bestseller.
Related links:
Ronni Bennett's post on Advantages of Older Workers.
James Challenger's article Barriers to Hiring Older Workers Falling.
Dave Simanoff's article Gray Matters.
The Senate Special Committee on Aging Forum on the Older Workforce met on September 3, 2003 to discuss the needs of older workers. You can download a .pdf file of "Older Workers" by Debra J. Cohen, Ph.D., who appeared before the Senate Committee, here.
Professional authors, editors and writers, find out about the PTC meme here.
PBW's Ten
Day before yesterday I asked about publishing industry information that you'd like to have but that the various author/editor/agent blogs out there aren't covering. I've closed comments now because I think we've got an interesting selection, and you know how fond I am of the number 10.
Here's what you said that you'd like to know (paraphrased):
1. How to Go Pro: What happens after you get The Call? What are the stages the book in process goes through? What you can do as an author to help it happen and be as painless as possible, etc.?
2. Staying Pro: I'd like to see more on how to KEEP selling, or how to organize my time (and) Once you start selling the plan is to keep selling and have a nice long career. Pointers?
3. Budget Marketing: What can be done about marketing for writers with a $2k advance?
4. Trouble-Free Marketing: Can the writer do anything to avoid looking like a newbie dork (about marketing)? How does the little guy get some attention without attracting trouble?
5. Real Sales Numbers: How many books really did sell last week? How many copies of each book on the best sellers lists (and the midlist as well)? Which venues are selling (online vs main stores vs independents).
6. What's Selling, and What's Not: I'd like to know what novels publishers are wanting now and the best way to keep up with the markets. How can someone check their idea with what is coming out on PW or the other publishing trades? What is the science behind it?
7. Author Abuse: What exactly constitutes Bad/Poor treatment from a publisher (excluding poor sales, thin to no marketing, or normal business-related problems)?
8. Ambient Wisdom or Myth: I wish if I knew if I were doing the right thing, rewriting my 300K novel into a trilogy, because the ambient wisdom is a first-timer can't sell a 300K book.
9. Real Deal and Not Blowing It: What do you do when you actually hear from an agent/editor who wants to represent/publish you? What kinds of documents are you going to be required to complete, what knowledge do you need, is it inappropriate to fly out just to hug the person, what are pitfalls that will make sure your book never sees daylight...what happens when you get past the hard part?
10. Any Age Discrimination: Are agents and publishers scared of first time authors over the age of 50?
The whole point of weblogging is to share information, so from here I'm going to do a series of blog posts on all the above until I nail all ten with answers or, where I don't have answers, my ideas and/or opinions.
I'm also challenging every other professional writer, editor and agent with a blog who reads this post to answer and/or discuss as many as you can at your place. Yep, you've been memed.
Those of you who take up PBW's Ten Challenge, please link to this post, or drop a link to your blog here in comments so we can head over to read and discuss your take on things.
Here's what you said that you'd like to know (paraphrased):
1. How to Go Pro: What happens after you get The Call? What are the stages the book in process goes through? What you can do as an author to help it happen and be as painless as possible, etc.?
2. Staying Pro: I'd like to see more on how to KEEP selling, or how to organize my time (and) Once you start selling the plan is to keep selling and have a nice long career. Pointers?
3. Budget Marketing: What can be done about marketing for writers with a $2k advance?
4. Trouble-Free Marketing: Can the writer do anything to avoid looking like a newbie dork (about marketing)? How does the little guy get some attention without attracting trouble?
5. Real Sales Numbers: How many books really did sell last week? How many copies of each book on the best sellers lists (and the midlist as well)? Which venues are selling (online vs main stores vs independents).
6. What's Selling, and What's Not: I'd like to know what novels publishers are wanting now and the best way to keep up with the markets. How can someone check their idea with what is coming out on PW or the other publishing trades? What is the science behind it?
7. Author Abuse: What exactly constitutes Bad/Poor treatment from a publisher (excluding poor sales, thin to no marketing, or normal business-related problems)?
8. Ambient Wisdom or Myth: I wish if I knew if I were doing the right thing, rewriting my 300K novel into a trilogy, because the ambient wisdom is a first-timer can't sell a 300K book.
9. Real Deal and Not Blowing It: What do you do when you actually hear from an agent/editor who wants to represent/publish you? What kinds of documents are you going to be required to complete, what knowledge do you need, is it inappropriate to fly out just to hug the person, what are pitfalls that will make sure your book never sees daylight...what happens when you get past the hard part?
10. Any Age Discrimination: Are agents and publishers scared of first time authors over the age of 50?
The whole point of weblogging is to share information, so from here I'm going to do a series of blog posts on all the above until I nail all ten with answers or, where I don't have answers, my ideas and/or opinions.
I'm also challenging every other professional writer, editor and agent with a blog who reads this post to answer and/or discuss as many as you can at your place. Yep, you've been memed.
Those of you who take up PBW's Ten Challenge, please link to this post, or drop a link to your blog here in comments so we can head over to read and discuss your take on things.
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