Red Cherry has spent 25+ years designing and building software, websites and marketing for businesses of every size. Now we put that experience to work where we do our best work: the oil and gas services sector. Our clients look like this: a private company with a lean Calgary head office, crews and facilities in the field, and a President who still signs off on everything. Disposal operators. Fluid haulers. Environmental services. Small midstream. Companies with big operational complexity and no IT department. We build the systems, sites and search presence that let a 20-person head office run like a 200-person one.
Strategy
Information Architecture
Design and Prototype
Refinement
Development
Quality Assurance
Paper field tickets riding around in truck cabs. Dispatch by phone call and group text. Month-end invoicing that takes two weeks of chasing. Producer reporting stitched together in Excel at 11 pm.
It works, right up until it doesn't scale. We turn those workflows into software your crews will actually use:
- Field tickets that flow straight to invoices
- Dispatch boards your whole team can see
- Producer portals that answer questions before the phone rings
- Dashboards that show utilization, volumes and revenue in real time
Let's chat
info@redcherry.comWe dive in deep to understand the real business problems and opportunities of your company. To do this, we research your persona's and find out qualitative and quantitative information which form an idea of who your customers typically are. We then look at what drives them to make a purchase, what pains they are currently experiencing, what their biggest needs and challenges are, what kind of technology they are used to working with, what their demographic background is, and finally, what is their reason for engaging with you. Everything we gather from the persona mapping stage drives the design of the information architecture and resonates throughout your project all the way to digital marketing.
View Case StudiesThe information architecture (IA) phase is driven by each persona that engages your website, software, or app. The IA helps you see each persona’s engagement by showing the pages through-out the build, top-level features, tasks, processes and flow. Much like a flow chart the IA shows decision-making processes when each persona is engaging your build and what is happening in the background. Not only does the IA give you a full overview and road map to the project but it also defines the scope and functionality for the project to a tee. Having a properly designed IA allows us to organize content, provide optimal usability, addresses structure, and organization. From simple websites to complex software systems, the IA is always part of the development process.
View Case StudiesBased on your Persona’s, we can now determine where large call to actions should be and what a typical layout your persona's would feel comfortable with to give them the best user experience possible. Wireframes are a skeleton prototype that show the layout of pages as well as element sizes and how users will interact with them. They contain no colours, typography, graphics or flavour that come during the design process. Wireframes can be adjusted quickly and address key elements before visual design is applied. The wireframes help address which elements will get more prominent visual representation and assure that the website design is going in the right direction by showing content organization, navigation, and content priority.
View Case StudiesNow comes the fun part, visual design! Using mood boards we can help our clients illustrate the style they are trying to purse in conjunction with the Persona mapping, Information Architecture, and Wireframing. Mood boards can help our clients nail down a style they are looking for before we embark on providing you a pixel perfect visual design. By adding elements of flavour that nurture your persona's, we help grow your business and give graphics your customers want to see. Our eye-catching designs that are beautifully crafted, goal oriented, and in-line with your brand DNA with help speak to your customers and communicate your brand messages quickly and clearly. View case studies.
View Case StudiesFounded as a software development firm 23 years ago, enterprise software development is at our core. We find the right technology that fits with your organization. Agile methodology, powerful platforms, and stable operating systems, are key to having a scalable and functional digital experience. We work primarily in PHP5, HTML5, CSS3, Node, jQuery, MySQL, and Linux. These technologies not only provide rock solid performance but are some the fastest growing web technologies that have strong open source roots and support. Throughout the build process, we also utilize a number of other project management, user testing, content and marketing tools that help project collaboration and move the build forward smoothly. Using MVC architecture, optimized light weight library’s and fast servers, we can make sure your website, or software product, loads quickly and responds pixel perfect across all devices.
View Case StudiesWe test across all devices, over and over, for each of your persona's. Our quality assurance (QA) and agile development processes ensures that your product is ship ready. This stage means your build is rigorously tested, aligned to information architecture, and is ready to roll out for your business. QA is partially automated but our QA team goes through each scenario making sure your build is stable and tested. We also work with your team during this phase to make sure your deployment integrates as smoothly as possible with your existing framework, or replacing frameworks, so you can take comfort in knowing your build ready for the market.
View Case StudiesAndrew Rodych
February 13th. 2023
"Red Cherry was a fantastic firm to work with for our web design and SEO needs. From the initial quote, through scoping, design, and final product, the process with Dan and the entire team was excellent. We needed to take our website to a more polished level, and keep lots of key functionality, including specific tools to our industry - Red Cherry was able to do it all! Highly recommend their approach and work product.”
Casey Ziegler
May 02nd. 2014
"We have worked with other developers in the past, and none have come close to delivering the quality of work, professionalism and customer service we get with Red Cherry. If you are a company looking to go to the next level, you need to get Dan and his team working for you today.”
Vicky Lypkie
September 24th. 2024
"Red Cherry has offered exceptional software and website services that have significantly boosted our business operations. Their solutions not only enhance our efficiency but also simplify our processes, allowing us to focus on growth and customer satisfaction. The team at Red Cherry is responsive and attentive, making them a valuable partner in our digital journey.”