Showing posts with label Summit. Show all posts
Showing posts with label Summit. Show all posts

Tuesday, October 2, 2012

Don't think, just run! Twilight Saga: Breaking Dawn part II gets a goofy but charmingly dumb poster.

Umm, I guess they are all going for a quick jog.  And I'd make the joke that "Edward, Jacob, and Bella are jogging right at *you*!", but this is the rare tent-pole franchise of the last three years to never go the 3D route (and kudos to Summit for that).  Yes, this is a silly poster, which is fitting for the end of a rather silly series that I have a certain fondness for.  I have an essay hidden away until closer before the film's release about why the Twilight Saga was actually a worthwhile and important franchise, but that can wait.  For now, let us feast our eyes on the almost courageously goofy one-sheet artwork, as well as the 'epic finale that will live forever' tagline that is both too wordy and too late.  This isn't Return of the King or Harry Potter and the Deathly Hallows part II.  This is a series finale that apparently climaxes with a battle about the same scale as the 'lets all kill each other in the snow' smack-down that closed The Golden Compass.  Still, in an era with any number of would-be Potter pretenders that never made it past their initial installments, The Twilight Saga should be proud that they made it to the end and got to summarily close the book on their own franchise in their own terms.  Twilight Saga: Breaking Dawn part II opens November 16th, 2012.  As always, we'll see, but I've come this far.

Scott Mendelson 

Friday, September 7, 2012

Twilight Saga: Breaking Dawn II gets a final trailer.

Updated with the full trailer...
Summit/Lionsgate know they don't have to hard sell, although it's a little sad watching them try to sell their series finale (featuring a couple dozen vampires and a few wolves fighting in the snow) as  anything as epic as The Lord of the Rings: The Return of the King or Harry Potter and the Deathly Hallows part II.  The only real box office questions are whether the real life gossip fodder surrounding Kristen Stewart and Robert Pattinson will have an effect and/or whether the film will get any kind of hard 'series finale bump'.  I'm guessing no to both questions.  I'm guessing an opening weekend a little higher than New Moon's $142 million, if only for inflation, and then a swift theatrical play that gets the film just past Eclipse's $300 million domestic total.  Anyway, this one is two months away.  As always we'll see.  I've made it this far with this critically complicated but worthwhile little franchise.  I'll be there for the end.

Scott Mendelson

Tuesday, March 27, 2012

Question of the day: Why *isn't* Twilight's Bella Swan a feminist creation?

In a classical sense, FEMINISM is defined as believing that women should have the same rights, freedoms, choices, privileges, and benefits as men in a civilized society.  Under that relatively general definition, I would argue most rational people, men and women, would classify themselves as 'feminist'.  In my eye, the feminist ideal is not one where women constantly make the 'correct' moral and/or professional decisions or choices that further their own independence, but merely that they have the freedom to do so if they so desire.  So I ask the question, why exactly is the Twilight Saga inherently anti-feminist?  I'm speaking merely to the movies and not the books, but as the series has unfolded, it's primarily been about one thing: Bella Swan (Kristen Stewart) relentlessly pursuing a singular goal, to be in a long-term relationship with Edward Cullen, no matter what obstacle or constructive criticism is hurled her way.  We may not agree with Bella's choice in men, but as I've written before (HERE), I'm not entirely sure the films agree with her either.  Moreover, if feminism is about having the choice to, as a woman, live your life as you see fit, isn't her dogged pursuit of Mr. Cullen inherently feminist by virtue of it being absolutely Bella's choice?

Monday, March 26, 2012

Twilight Saga: Breaking Dawn part II gets a bare-minimalist teaser.

I'm sure there will be whining about how little this teaser reveals about this November's series finale of the Twilight Saga, but why carp?  Kudos for Summit/Lionsgate for not giving away the store, since there is absolutely no need to do so.  This is the fifth entry in a remarkably consistent series, so obviously those who don't care now won't care in November.  And those who already care either read the books or might want to walk into the theater unaware.  So yay for the marketing campaign seeing fit to not give away a gosh-darned thing a mere eight months prior to release.  Anyway, Twilight Saga: Breaking Dawn part II concludes the franchise on November 16th, 2012, eleven years to the day when the Harry Potter saga began.

Scott Mendelson

Sunday, January 29, 2012

Weekend Box Office (01/29/11): The Grey tops, while One For the Money and Man On a Ledge somewhat stumble.

In a somewhat refreshing turn of events, this weekend had three wide releases, all budgeted below $45 million and all technically geared towards adults.  And for the fourth straight weekend this month, an R-rated new release topped the box office yet again.  The top film of the weekend was Joe Carnahan's wilderness survival drama, The Grey.  The Liam Neeson vehicle, concerning plane crash survivors struggling to fend off death by various forms of nature (including wolves), opened with a solid $20 million.  Yes, that's slightly below the $21 million debut of Unknown and the $24 million debut of Taken around this time in 2011 and 2009, but those films were PG-13 while The Grey was rated R.  The picture scored a B- from Cinemascore, which is not surprising.  On one hand, it's a good movie, a thoughtful and introspective mediation on several men coming to terms with their forthcoming demise.  On the other hand, the film was sold as an action picture featuring Liam Neeson fighting wolves with his bare hands.  Without going into spoilers, that's not entirely accurate.  Still the film obviously has fans, as the picture scored a relatively rare 3x weekend multiplier.  Anyway, the film cost Open Road Films just $35 million, so this should be a solid moneymaker for the mini distributor even if the somewhat false advertising causes it to drop hard next weekend.

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