Iron Man 3 gets a photoshop poster spectacular!

I was holding off on posting those lovely character posters for Iron Man 3 because I wanted to put them all in one post, with the presumption that Rebecca Hall would get her own poster as well.  Alas, Hall is a no-go both for her own poster as well as even getting billing on the main IMAX poster.  That is a bit odd as her character in "Extremis" is basically a co-lead while Guy Pearce's scientist um... it's a small part in the original comic book arc.  I'll let others discuss the usual gender boilerplate here (expanding the guy's role while seemingly minimizing the female character's role, keeping the women on the poster to no more than one, etc.), and merely point out that this is basically a giant mash-up of several prior character posters smushed into one image, which may remind fans of the Batman Forever poster campaign from 1995 (with the five character posters copied and pasted into the theatrical one-sheet).  At least no one is unleashing exploding farts like the last time around...  Anyway, since they are apparently done for now, I'm including the rest of the solid Iron Man 3 posters after the jump, including the general theatrical one-sheet.  Iron Man 3 opens overseas on April 25th and April 26th but not until May 3rd in America.  As always, we'll see.

Scott Mendelson

Iron Man 3 gets a final and frankly terrific trailer...

I'll add commentary later today.  But for the moment, this looks like a pretty terrific action thriller that just happens to be a superhero threequel.  It's good to see that the bad guy isn't just targeting Stark this time around, and this may in fact dive head-first into the politics that the second film only skirted around.  Could this finally break the curse of the comic book part 3?  Share your thoughts below...

Scott Mendelson

Iron Man 3 gets a creative and compelling Super Bowl tease.

This is the first piece of marketing we've seen since the teaser back in October, and it's actually a nice deviation.  The extended version (which only includes about 20 seconds of additional footage) is mostly stuff we've seen from the theatrical teaser while the remaining thirty seconds sets up without ruining a major action set piece.  I actually watched both Iron Man films over the last couple weeks and I have to say they have both aged very well, even the second one which is still flawed mostly in its messy third act and its weirdly kid-friendly tone when it comes to its poorly-developed villainy.  There's not much more to say, other than the set piece in question looks terrific and kinda scary (for no particular reason, the idea of being sucked out of an airplane, especially while still strapped to a seat, has always been kinda disturbing to me).  From what we've seen, it looks like Happy is the film's big death, but other than that I hope that Marvel and Disney show a little restraint especially as they actually have action sequences to market, as opposed to the last film which had just two major set pieces from which to cull footage.  I'm sure we'll get another trailer, probably attached to Oz: The Great and Powerful on March 8th.  But for now I'm glad about how little I know about the actual story, even having read the comic arc that it's loosely based on.

Scott Mendelson    

Watch/Discuss: Iron Man 3 gets a solid, but rather similar-looking teaser, as Tony must save himself yet again.

That I'm not a fan of the new armor's color scheme is a minor point.  I'm still bitter that they switched Mario's color scheme in Super Mario Bros. 2 almost 25 years ago.  But while the footage looks good and the stakes seem higher this time around, I can't help feeling a sense of deja vu.  Is this not the second sequel where a diabolical villain decides to teach Tony a lesson in humility by tearing his world apart, just as Tony himself is going through a mental/emotional crisis?  Or more to a point, is this not the third Iron Man  film where Tony basically has to use his toys and his brains to basically save himself and/or his company from destruction?  We see a quick flash of Guy Pearce, reminding us that we're basically seeing The Mandarin (played by non-Asian actor Ben Kingsley) tossed into the "Extremis" story arc.  The most interesting moment is what is apparently a possibly mortally wounded Happy Hogan, as he's certainly a likely candidate for a major death who's absence won't screw up the franchise too much.  Since Favreau arguably doesn't want to stick around forever watching other people take on his franchise, it's a good bet he doesn't survive this chapter.  Anyway, Shane Black's Iron Man 3 opens in the US on May 3rd, 2013. As always, we'll see.  Now it's your turn.  What is the chance that Iron Man 3 can become the first truly *good* part 3 in comic book film history?   

Scott Mendelson

Iron Man 3 gets a teaser poster and a synopsis.

The trailer drops tonight at midnight, so I'll try to have it posted tomorrow morning.  Anyway, here is the first teaser poster, with the synopsis after the jump.

Scott Mendelson

Less is more. Why Marvel's decision to increase Iron Man 3's budget by $60 million may not be a net-positive.

This is old news, but it broke while I was busy and I suppose the release of the first official still is as good a time to discuss this as any.  Despite commentary running up to the release of The Avengers swearing that Shane Black's Iron Man 3 would be a scaled-back and character-centric affair, it now appears that the eye-popping success of The Avengers has changed the template over at Marvel.  The film's budget of $140 million has now been raised by a whopping $60 million, so that it will now cost $200 million assuming everything gets done on time and on schedule.  Instead of promising a low-key character drama loosely based on "Extremis", Iron Man 3 is now intended to be the biggest Marvel movie yet!  Iron Man 2 cost $200 million and still felt incredibly small-scale and the $140 million Captain America was the only pre-Avengers film that actually felt 'big'.  It's not that money can't buy quality or anything obvious like that, it's the idea that money wrongly applied and/or given to a film purely because it can be sometimes does more harm than good.

The not-so subtle negative messaging in Jessica Chastain's Iron Man 3 character description.

The big casting news from yesterday was the announcement that Jessica Chastain is being sought for a major role in Iron Man 3, joining Guy Pearce, Ben Kingsley, and (allegedly) Andy Lau alongside the various returning cast members (basically every surviving character from the first two films save for Sam Rockwell).  The cast listing for the other *male* actors primarily described their occupations and/or role in the story (Kingsley is the villain, Pearce is a 'sinister scientist', Lau is 'a scientist').   But the actress is being touted not just as a scientist but as "a sexy scientist every bit as smart as Tony Stark".  Because despite winning raves in seven films last year, with countless award nominations to go along with it, Ms. Chastain can't just be described as a scientist.  Oh no, she has to be a hot piece of ass who despite being (gasp!) a girl is as intelligent as Mr. Stark.