“We tried an interesting and quirky take on the subject – minus Gandhi’s walking stick and spectacles – and delivered a delicious result that was appreciated by the client and the agencies of the city.”
Advertising Agency: Monkey Wrench Communications
Creative Director: Ashis Mridha
Associate Creative Director: Madhura Chakravarty
Art Director: Tanmoy Das
Copywriter: Madhura Chakravarty, Suchetana Ghosh
Head Client Servicing: Kusumanjan Banerjee
Account Management: Monalisa Mitra
As an initiative to bring ease & efficiency closer to every home in remote India & urban India – Polar decided to refresh brand connect with its consumers after 10 years – through an exciting product campaign. Using traditional art form, we devised daily life scenes that are empowered by Polar appliances, making every home productive.
Advertising Agency: Monkey Wrench Communications
Client: Polar
Creative Director: Ashis Mridha
Associate Creative Director: Madhura Chakravarty
Illustrator: Debnath Biswas
Art Director: Sanjib C. Mondal, Mayuri Mukherjee
Copywriter: Suchetana Ghosh
Head Client Servicing: Kusumanjan Banerjee
Account Management: Payel Roy
To escape the hustle & bustle of city life and deadlines, the urban youth often finds a way to nature. Hiring a property at a farmhouse or a quiet lake is more pleasing than flying to another city for a break. The return to nature – to our roots – creates a sense of belonging and safety. Nature is believed to restore our health, peace, mind & body clock. Which is why we are more and more attracted to move backwards and slow the pace of life.
The urban youth today is driven to stick to organic food, holiday amongst nature, be more closely rooted to family, appreciate the strength of joint families, value bonding, adopt more spiritual practices like yoga, meditation, vipasanna, etc to nurture positive living. So, since the mood & awakening of the urban youth is driven towards positivity, how about making fashion a positive cause? Why don’t we wear fashion to support a positive change?
Let’s wear fashion to connect, to refresh, to blossom.
Let’s wear fashion to spread positivity.
Advertising Agency: Monkey Wrench Communications
Creative Director: Ashis Mridha
Associate Creative Director: Madhura Chakravarty
Art Director: Tanmoy Das
Copywriter: Madhura Chakravarty, Suchetana Ghosh
Photographer: Sanjib Ghosh
Head Client Servicing: Kusumanjan Banerjee
Account Management: Monalisa Mitra
In India, marks are one of the primary parameters of judging a child’s worth and children are constantly subjected to comparisons by their parents. Our campaign highlighted examples of renowned geniuses who were not born geniuses but paved their way towards glory by tapping into their passions while honing their skills, conquering the odds in their way towards greatness. In the coming exam season, let’s remind our children that they are not defined by their grades.
Advertising Agency: Monkey Wrench Communications
Creative Director: Ashis Mridha
Associate Creative Director: Madhura Chakravarty
Art Director: Aritra Das, Ashis Mridha
Copywriter: Suchetana Ghosh, Madhura Chakravarty
Illustrator: Santanu Mitra
Head Client Servicing: Kusumanjan Banerjee
Account Management: Ankita Chatterjee