Rob Kotz
With over 20 years in the pharmaceutical marketing industry, I’ve worked on a wide range of brands, through all stages of
their life cycles, from brand launches to sun-setting older products while still preparing the way for their replacement.
I have vast experience in not only producing the creative but in how the brands need to adapt, based on changes in the market and their place in it.
Professional Skills
Brand Strategy -- I developed visual identities and brand guides for newly-released products as well as evolved established brands identities.
Marketing Strategy -- I worked on yearly rollout plans to determine the best creative assets to produce that are impactful to target audiences and to push the brand's marketing strategies.
Presentation & Client Relations -- From the production of pitch decks to presenting our team's creative ideas to the client.
Art direction & Visual Storytelling -- Created the visual look and feel for, and maintained, consistency across a wide variety of creative products.
Creative Production -- Extensive experience in creative production -- editing photos, creating motion graphics and animated videos, laying out custom print pieces, designing convention booths and developing digital design, including email campaigns, social media posts, websites, and interactive ipad apps
UI Development -- I have created dozens of interactive ipad apps and websites and am well-versed in the the best practices for creating impactful user interfaces.
Creative Team Management --
Marketing Strategy -- I worked on yearly rollout plans to determine the best creative assets to produce that are impactful to target audiences and to push the brand's marketing strategies.
Presentation & Client Relations -- From the production of pitch decks to presenting our team's creative ideas to the client.
Art direction & Visual Storytelling -- Created the visual look and feel for, and maintained, consistency across a wide variety of creative products.
Creative Production -- Extensive experience in creative production -- editing photos, creating motion graphics and animated videos, laying out custom print pieces, designing convention booths and developing digital design, including email campaigns, social media posts, websites, and interactive ipad apps
UI Development -- I have created dozens of interactive ipad apps and websites and am well-versed in the the best practices for creating impactful user interfaces.
Creative Team Management --
- Managed a creative team, over-seeing their work and making sure it blends seamlessly with the brand identity.
- Supervised vendors during photo-shoots, creating illustrations, voice-over recordings, and animated video productions.
Experience
Work History
Hyperpointe 2012 - 2025Senior Art Director
Group DCA 2003 - 2012
Senior Interactive Media Producer
Comedy Central 2003
Freelance - web development
Education
Art Institute of PhiladelphiaBachelor’s of computer science, Digital animation
2001 – 2003
Grade: 3.9 on 4.0 scale
Penn State University
Fine and Studio Arts
1999 – 2001
Software
Adobe SuiteInDesign
Photoshop
Illustrator
After Effects
Premiere
Figma
Ziflow
Veeva