Did you know that mall kiosks make 10% of the whole revenue in the mall? Over the years, mall kiosks have risen in popularity due to the benefits that come with them. Namely, they take less space and cost less rent, and that’s excellent if you are not a giant business.
Namely, there are a few things that can be considered as underlying principles that most successful kiosk businesses have in common.
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Product Variety
Typically all mall kiosks have a limited number of products, but that product comes in different sizes and shapes. Think about sunglasses, usually mall kiosks will carry only one product, but that product will be available in many various forms. The product will be in different colors, style variations, materials and more. Crocs started as kiosk business, it was so successful that they have their own large chain of retail stores now.
Source: uniquekiosk.com
Mass Apparel
When operating from a mall kiosk, the product you’re going to be selling needs to sell to the general public, not a tiny group of people. When opening a mall kiosk, you need to do your research about what sells. Maybe you’re going to sell something that’s yet to hit the market and gain popularity. Talking to existing kiosk owners and the mall manager will give you a better understanding of what to do if they agree to help you that is.
Price
Kiosks are cheaper to maintain than a big mall store, but the product they are offering is also cheaper. Usually, people who buy from mall kiosks are called impulse buyers, as charging above 30$ for a product may be a punch above your weight scenario.
Now that we’ve rounded some of the principles of mall kiosks, it’s time to show you the best mall kiosk ideas.
Source: uniquekiosk.com
Fast Food and Edible Products
One of the most popular product kiosk and carts have are food and coffee related. Think about popcorns, hot dogs, burgers, candy, donuts, corn dogs, coffee, smoothies and more. It gives out a good aroma in the air, and it will be sure to attract a lot of customers.
Accessories and Apparel
Kiosk’s selling accessories and apparel are great because customers can easily browse what you have in store for them. Usually, they will sell jewelry, handbags, scarves, hats, shirts, sweaters, gloves, sunglasses and more. Cheaper products such as sunglasses and scarves can sell really easy really fast, and expensive products such as jewelry can be more suited for high-end buyers.
Cosmetics
The cosmetics industry is rising more and more every year. It’s expanding to every possible field it can, and that means mall kiosks. These businesses selling cosmetic items serve as a great place for customers to test other new makeup products. Think about lipsticks, eyeliners, foundations, mascara, nail polish, brushes, eyebrow pencils and more. The market is exclusively female related, and let’s be honest visual appearances sell.
Source: uniquekiosk.com
Gift Items and Gift Wrapping
If you have something you just bought and it is a gift for someone, why bother getting it wrapped at the store when you can go to a kiosk and have them wrapped for you in great care. Why buy gift items at a big store when you can get the cutest gifts selling at mall kiosks?
Informational Displays
Not all kiosks sell products, some are operating as informational booths. They take advantage of the traffic passing by, and they use that to offer dealerships, leisure-living businesses, and time-shares.