John Abraham's action thriller 'Vedaa', which hit theatres about a month ago, is now gearing up for its OTT release. This time, the film will face off against another major Bollywood star,
Akshay Kumar, in the digital arena.
The trend of box office clashes has now extended to the digital space, with films competing on OTT platforms as well. The latest example is Vedaa, which is set to stream online alongside Akshay Kumar's Sarfira.
This unique situation highlights the growing significance of digital releases in the film industry.
On August 15, three films were released simultaneously in theatres - 'Stree 2', 'Khel Khel Mein', and 'Vedaa'. While 'Vedaa' did not perform exceptionally well at the box office, it garnered attention for its engaging storyline and impressive action sequences. As the film transitions to OTT, it aims to reach a broader audience.
As reported by Dainik Jagran, 'Vedaa' is set to stream on ZEE5. The digital rights for the film were reportedly secured by the platform prior to its theatrical release. Speculations suggest that 'Vedaa' could be available for streaming around October 11 or 12, coinciding with the Dussehra festival. This timing could potentially boost viewership as families gather to celebrate.
In an interesting twist, Akshay Kumar's film 'Sarfira' is also scheduled for release on October 11 on Disney Plus Hotstar. This means viewers will be left spoilt for choice over the festive weekend. The transition to OTT provides a second chance for films that may not have resonated with audiences in theatres.
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