Klaviyo vs Brevo: Which is Better in 2026?
Choosing between Klaviyo and Brevo comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Klaviyo wins this matchup. Omnisend ranks #1 on our Email Marketing list. Omnisend is the highest-listed Email Marketing tool with a free plan. Pick Brevo if you need a free tier to start with.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Klaviyo
Email marketing for e-commerce
Best for you if:
- • You want e-commerce focused
Brevo
All-in-one marketing platform for email, SMS, and customer engagement
Best for you if:
- • You want very generous free tier (300 emails/day)
| At a Glance | ||
|---|---|---|
Starts at | Free Free plan | Free Free plan |
Category | Email Marketing Marketing Automation | Email Marketing Marketing Automation |
Rating | 4.6/5 G2 4.6 · Capterra 4.6 1,901 reviews | 4.6/5 Capterra 4.6 · G2 4.5 6,219 reviews |
Free plan | Yes | Yes |
Watch out for | Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing | Removing branding is an add-on |
Choose Klaviyo or Brevo?
Choose Klaviyo if
- You want e-commerce focused
- You want powerful segmentation
Choose Brevo if
- You want very generous free tier (300 emails/day)
- You want affordable paid plans
In-Depth Analysis
Klaviyo
Email marketing for e-commerce
Since February 2025, billing is based on total active profiles (not just emailed contacts), which effectively raised prices for most users.
Watch out
Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing
Strengths
- Pro: E-commerce focused
- Pro: Powerful segmentation
- Pro: Revenue attribution
Weaknesses
- Con: Expensive at scale
- Con: Learning curve
Key features
Brevo
All-in-one marketing platform for email, SMS, and customer engagement
Brevo's pricing is quite competitive, especially at the entry level.
Watch out
Removing branding is an add-on
Strengths
- Pro: Very generous free tier (300 emails/day)
- Pro: Affordable paid plans
- Pro: All-in-one platform
- Pro: Good deliverability
- Pro: GDPR compliant (EU-based)
Weaknesses
- Con: Interface can be clunky
- Con: Limited templates
- Con: Brevo branding on free tier
- Con: Learning curve for automation
Key features
Pricing: Klaviyo vs Brevo
| Plan | Klaviyo | Brevo |
|---|---|---|
| Tier 1 | Free Free | $0 Free |
| Tier 2 | $20 Email | $9 Starter |
| Tier 3 | From $35 Email + SMS | $18 Business |
| Tier 4 | N/A | Custom Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Klaviyo pricing and Brevo pricing.
Key Takeaways
Klaviyo
- Free tier available
- Our pick for this comparison
Brevo
- Larger review base (6,219 reviews)
The Bottom Line
Klaviyo wins this matchup. Omnisend ranks #1 on our Email Marketing list. Omnisend is the highest-listed Email Marketing tool with a free plan.
Frequently Asked Questions
Is Klaviyo or Brevo better in 2026?
Klaviyo wins this matchup. Omnisend ranks #1 on our Email Marketing list. Omnisend is the highest-listed Email Marketing tool with a free plan. Pick Klaviyo for email marketing workflows (main strength: e-commerce focused). Pick Brevo for email marketing workflows (main strength: very generous free tier (300 emails/day)).
What are Klaviyo and Brevo used for?
Klaviyo: Email marketing for e-commerce. Brevo: All-in-one marketing platform for email, SMS, and customer engagement.
What does Klaviyo cost vs Brevo?
Klaviyo's paid plans start at Free (Email). Brevo's paid plans start at Free (Starter).
What's the main difference between Klaviyo and Brevo?
Klaviyo's main strength: e-commerce focused. Brevo's main strength: very generous free tier (300 emails/day).