Draft Cafe Experiential Pop-Up Festival Design
Draft Cafe is a renowned coffee shop in KSA targeting millennials and the creative community. Blue Hat was commissioned to come up with a Branding Concept for Draft Cafe’s pop-up as part of the MDL Beast music festival. Starting with the brand conceptualization, the booth was created from upcycled containers to reflect a huge stereo. The brand idea was based on “Bringing the Inside Out”, because we wanted the pop-up to manifest a continuation of the concert journey.
Draft Cafe Experiential Pop-Up Festival Design
Draft Cafe is a renowned coffee shop in KSA targeting millennials and the creative community. Blue Hat was commissioned to come up with a Branding Concept for Draft Cafe’s pop-up as part of the MDL Beast music festival. Starting with the brand conceptualization, the booth was created from upcycled containers to reflect a huge stereo. The brand idea was based on “Bringing the Inside Out”, because we wanted the pop-up to manifest a continuation of the concert journey.
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