Drinkaware

We spoke with Ashley Hackett, CEO of the Blackpool FC Community Trust, during our “What’s your best sub?” activation with Blackpool Football Club and Budweiser Brewing Group (AB InBev). He shared how community programmes focused on mental health, wellbeing, and physical activity are helping support the people of Blackpool, and how partnerships like this can build on that impact.

As GLP-1 medications become more widespread across the UK, their impact is reaching far beyond weight loss and diabetes management. New research from Drinkaware and KAM suggests they are actively reshaping our relationship with alcohol, especially in social settings. With approximately 5.5 million UK adults now using these medications, the hospitality and drinks sector can play an important role in supporting and responding to this shift by making moderation easier through innovation. For example, expanding alcohol-free and low-alcohol options, offering smaller serve sizes as standard, and increasing the availability of lower-strength products across categories. Read the full report, 'Drinking Differently', to explore how these medications are influencing spending patterns and social norms: https://lnkd.in/ewhJyVhX

After-work drinks can offer opportunities to socialise, celebrate achievements, and strengthen professional relationships. However, they can also bring situations where people feel encouraged to drink more than they intended. Planning ahead can help you stay in control. This could include setting a limit before you go, pacing your drinks, alternating with water or soft drinks, or choosing alcohol-free options. It can also be helpful to remind yourself of your reasons for cutting back. Whether you want to improve your sleep, feel more present the next day, or support your longer-term health, having a clear goal in mind can make decisions easier. If you would like support to monitor your drinking and set personalised goals, download the free MyDrinkaware app: https://lnkd.in/ebdfCd-e or head to our website drinkaware.co.uk.

We’re pleased to share that Drinkaware has been accredited by We Show The Salary. Pay transparency is about fairness, trust and clarity for candidates and employees alike. This accreditation reflects our commitment to openness and our wider employee value proposition. We believe that how organisations show up internally matters just as much as the work they deliver externally. Keep an eye out on our careers page for any new postings as this will reflect this accreditation when opportunities arise.

We’re looking for a Research Officer to join us at Drinkaware. As part of the role, you will be: - Conducting evidence reviews and producing clear, accessible briefings. - Supporting analysis of survey data and contributing to high-quality research reports. - Assisting with the design and delivery of primary research, including surveys and evaluations. - Helping colleagues across the organisation to understand and apply data and evidence in their work. - Reviewing website content to ensure it is accurate, well-sourced, and accessible. - Supporting the development of presentations and materials for internal and external audiences. This is a great opportunity for someone who enjoys working with both data and people, and who wants to see research translated into meaningful real-world outcomes. For more information and to apply 👉 https://lnkd.in/eUy3jAgc

How do people in the UK really feel about their drinking? The 2025 Drinkaware Monitor, our annual nationally representative survey of UK drinking habits, offers some interesting insights into how people view their own behaviour. While the majority of drinkers stay within the Chief Medical Officers’ low-risk drinking guidelines, perceptions of what counts as “normal” drinking can vary widely. Our research suggests that social environments and peer groups play a powerful role in shaping those perceptions. This means some people may assume their habits are typical, even when the broader picture looks different. Understanding these perceptions matters. When people have access to clear information about drinking patterns and health guidance, it can help them reflect on their own habits and make choices that feel right for them. Find out more in our 2025 Drinkaware Monitor: https://lnkd.in/e584itdd

As the working week comes to an end, many of us look for ways to switch off and reset. For some, that transition is closely linked with alcohol often framed as a reward after a busy or demanding week. Over time, these habits can become automatic, rather than intentional. But switching off effectively is less about the activity itself and more about how well it supports rest and recovery. Simple changes such as planning drink-free days, building alternative routines, or being more mindful of habits can have a positive impact on sleep, energy, and overall wellbeing. At Drinkaware, we focus on helping people make small, realistic changes that support healthier patterns over time. What helps you switch off at the end of the week?

We’re currently seeking a new Chair of Trustees to lead Drinkaware into its next phase. As the UK’s leading alcohol charity, Drinkaware plays a key role in reducing alcohol harm through evidence-based research, public-facing campaigns, and partnerships across government, industry, and communities. This is an exciting opportunity for an experienced and strategic leader to: • Chair our Board and guide organisational direction • Act as a trusted and credible spokesperson • Strengthen governance and support long-term impact • Help shape how we engage with an evolving public health and media landscape We’re looking for someone with strong leadership experience, excellent judgement, and the ability to operate at the highest levels across policy, industry, and public engagement. If you’re interested in contributing to meaningful behaviour change at a national level, we’d love to hear from you. Find out more and apply via the link 👉  https://lnkd.in/enKuv8CQ

Understanding behaviour is the first step towards change. At Drinkaware, we’ve developed a range of digital tools to help people reflect on their drinking habits and make informed decisions: • The Drinking Check – a quick, evidence-based drinking quiz • The MyDrinkaware app – for tracking, goal setting, and progress • The Unit & Calorie Calculator – for clearer understanding of alcohol content These tools are designed to be accessible, practical, and grounded in behaviour change principles. Whether for personal use or to support wider wellbeing initiatives, they offer a simple starting point for meaningful conversations around alcohol. Find out more here: https://lnkd.in/dg_jHzTD

Drinking habits in the UK are evolving, shaped by changing lifestyles, social influences, and increased awareness of health. From the continued rise of low and no alcohol options, to more drinking taking place at home, the way people engage with alcohol is shifting. Social circles also play a key role, with individual choices often influenced by those around us. Emerging trends, including the impact of health-related behaviours and wider lifestyle changes, are also beginning to influence alcohol consumption patterns. Understanding these shifts is important for supporting people to make informed decisions around their drinking. Visit drinkaware.co.uk to explore the latest insights, access resources, and practical tools.