Future Society's Biotechnological Perfumes Unveils Scents from Extinct Flowers
Future Society is a brand transforming the entire perfume industry by using extinct flowers' genomes to create entirely new-to-the-modern-era scents. Scientists at Harvard University's Herbaria were able to sequence the genetic codes of extinct flowers dating back to 1812, and, using the data, Future Society collaborated with perfumers to mix fragrance notes inspired by the scent molecules of the extinct flowers.
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