New generation

Generation Z: The Youngest Generation is Now Coming of Age

Pink makes references to a Generation Y. He is referring to the generation born in the 1980's and 1990's. This generation is known for their increasing affinity to electronics and technology.

In a recent article on Sprout Social; Gen Z vs Gen Y: Does the Hype Add Up, Aubre Andrus discusses some highlights from an influential Sparks & Honey study that distinguish the Z generation of their predecessors in Generation Y. According to the study, published in 2014, Generation Z (born after 1994) already accounts for over a quarter (25.9%) of the population, representing the largest contingent since the baby boomers. (Read also: Toward New Baby Boom With Generation Z). A generation…

Gen-Z’s desire to share online worlds with friends via video games, augmented reality experiences, and the like, will continue to push new tech software and hardware to the marketplace. Employers and brands alike will be forced to upgrade their plans to reach the largest consumer generation yet.

Some generation names are capitalized and some aren't. Also, the closer you get to current day, the fuzzier the boundaries get for each generation. #GrammarGirl

Your parents’ dreams of having grandchildren to spoil are finally coming true. But being called “Grandma" and "Grandpa?” Not so much. Who knew grandparent

The rise of the smartphone coincides with a shift in youth psychological well-being

I­ was the first in my family to leave for school, so everyone came along.

Michael Specter on CRISPR, a technology that lets us manipulate our genetic code with unprecedented ease, and which may lead to new cancer treatments.