The way I see it, brand voice isn’t really something you create — at least a sustainable brand voice isn’t. It’s something you discover. - Sure, you can scurry off to a lab and genetically engineer the perfect, most irresistible brand voice in the universe. But if trying to maintain it leads straight to Burnoutville, what good is it anyway? - The best brand voices always come from an understanding of who your ideal client is and discovery of how who you already are connects with them!