How to Write a Complete Board Report: Examples & Best Practices
If the title of this article caught your eye, then you’ve probably been looking for information about user personas or user journey mapping techniques. Maybe you were looking for customer personas and customer journey mapping.
Whichever is the case, you’ve arrived at a great place to be.
In this article, you’ll find 20 user persona templates you can check out to use for your business.
As marketers and entrepreneurs, knowing the perfect combination of your ideal customer, target market and loyal user is key to building effective businesses with impactful marketing strategies.
Here's a short selection of 8 easy-to-edit user persona templates you can edit, share and download with Visme. View more below:
Ready to start creating game-changing user personas? Here’s a video you should watch. It’s all about creating an effective user persona and building valuable solutions for your target audience.
Before we dive in, let’s explain what a user persona is and why it matters.
A user persona is a semi-fictional character representing the profile of your ideal customers. User personas are particularly useful for growing your business or improving customers’ experiences with your product or brand.
With a detailed user persona, companies can visualize the needs and motivations of their target user and build relevant connections with them. You can uncover how people search for, engage, buy, and use your products. The more you understand your audience, the easier it is to tailor your products to meet their needs.
To help you understand the concept better, here’s a real-life user persona example.
Meet Sarah Bradford, a user persona for Airbnb developed by UX/UI designer Renee Fok as part of her capstone project. Sarah represents young professionals who frequently organize group trips—a key customer segment for Airbnb's platform.
Through Sarah's persona, Renee uncovered a significant business challenge: Airbnb’s platform wasn't supporting group communication effectively.
While the primary booker could message hosts, other guests couldn't, creating friction in the booking experience. Introducing a group chat feature, then, could help improve the app’s user experience and overall customer satisfaction.
A well-researched user persona doesn't just show you who your customers are, it can also reveal opportunities to improve your product and grow your business.
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When it comes to creating user personas, there's not just one way to do it.
There are four main types of user personas, and each helps you learn something specific about the people who use your products.
Understanding these types helps you create user personas that highlight exactly what you need to know about your customers. This way, you can build a product they'll actually want to use.
Here’s how to create a user persona:
The foundation of any good persona is solid research. This means combining both hard data and qualitative insights to build a complete picture about your existing users. If your brand is new, conduct marketing research to create an ideal user or customer.
Set up a spreadsheet with the most important features and information about each user. This will depend on your type of persona and objective. For example, you could collect:
Once you have all this information, it’s time to organize it into a visual, shareable user persona.
Starting with a template saves you time and keeps you from missing important details.
Visme offers dozens of user persona templates for various industries and purposes. You can find some of these templates later on in this article (skip to section) or access them all by logging into your Visme dashboard. Don’t have an account? Sign up here for free.
When choosing your template, think about:
Can’t find the perfect template? Use Visme’s AI designer to create a custom design tailor-made for your unique needs.
Alternatively, you can start from scratch using a blank canvas. Visme offers all the tools you need to build the perfect user persona right inside the editor—from preset text and content blocks to shapes, arrows, lines, icons, color themes, illustrations, images and AI tools.
This is where your research comes to life. Take that spreadsheet data, plug it into your user persona template and transform it into something visual and engaging.
You can use Visme’s AI Writer to craft compelling headings, summarize your content, make bullet points or even help you brainstorm.
After adding all the key information you gathered about your users, make it look amazing by changing colors and fonts to match your brand (Visme lets you do this with one click).
Here’s what you can do in Visme to personalize your user personas:
To create a solid user persona, you need to get input from all your customer-facing teams, including marketing, sales and customer service.
In Visme, once you’ve finalized your persona’s design, you can invite other team members to give feedback, make edits or simply review it before sharing or printing.
Our design collaboration tools make it easy to leave comments, annotate and work simultaneously on any project. You can also use Visme’s workflow feature to assign tasks, set deadlines, track progress and set up reviews or approvals.
Visme lets you share and publish your user persona in several different ways. You can:
Jump to the user persona template that catches your eye or keep scrolling to see them all.
Are you running out of time or looking for a jump start on your user persona visualization? Try Visme’s AI Document Generator. Follow the chatbot instructions, input a prompt and generate a first-draft user persona in minutes. Customize it as much as you want in the Visme editor.
This persona describes beginner and novice programmers who need help writing better code faster. The design uses percentage meters to visualize the user’s technical debt. The reading order in this design is a bit different from the usual left to right, adding an interesting layer to the template.
The user persona template for a project manager is visually direct and to the point. The color story grabs your attention with the bright pink over dark gray.
If you have many customer personas for your business, this template is easy to replicate and edit. Make sure to use different photos for easy browsing.
This marketing persona template is an excellent example of a combined user and customer persona layout.
A persona template like this one is great for crafting enigmatic storytelling and effective lead generation techniques. Everyone on the team can get valuable input for communicating with the ideal user and customer.
Buyer personas for a specific tool they will use a few times are different from a product user whose use is constant and necessary. This example leans more toward a customer persona than a user persona. The blue color scheme makes it versatile for any industry.
Get help transforming the content from a buyer persona to a user persona with Visme’s AI Writer. Prompt the tool to adjust personality traits, features, reactions and demographics to better suit your persona.
Customer personas for services like coaching and advisory services need to be specific about what type of information you’ll be sharing with clients. With this persona marketing template, you can easily gather data to figure out the needs of the people looking for exactly what you offer. Create the customer persona around that data.
Customer archetypes are fictionally created people using data about people in general. Many people in the world fit the sample personas in this template. Are they your target market? Start here and then add more specific details to the customer journey map.
Your persona can be about different aspects of people’s lives. The data you choose to pinpoint describes where exactly you’re directing efforts.
Is their persona story about their job? Is it about their family? Or maybe it’s about aspirations and dreams? This one is about the work aspect. Tap into real needs and frustrations from the data you gathered in the marketing research using this persona map template.
The fitness enthusiast customer persona describes the ideal potential buyer and user for a fitness app or fitness product. A unique design makes this template go to the next level.
You need to input the users and buyers that your team brings to life in a spreadsheet. If you’re a freelance marketer, this template is a great option to use for clients. You’ll make a positive first impression.
How do you fit a specific section of a generation in a customer persona archetype? You look at what content they share online and get inspiration to select colors, shapes and layouts.
Use the visuals that the archetype in the user persona would be attracted to; this also helps your marketing team know what speaks to the customer.
Pinpointing your customer’s habits and frustrations is the key to crafting the marketing messaging for your brand. You’ll know who you’re talking to and what topics to talk about.
When everyone on your team has the same information, all the content from the website to email funnels is connected and harmonious. Use this simple user persona template to get everyone on board.
Radial percentage gauges are an easy visual tool to measure the personality traits of a user persona. Use terms that are easy to understand without needing to ask any more questions.
Include a small sentence for further information if you need to explain more. This audience persona template design includes four radial gauges to customize with your data.
Get to know your customer’s aspirations in life and work. Their goals and dreams are where you and your brand come in.
Knowing what they want to achieve helps you create products and content that will help them thrive. Everyone needs something; user personas are the recipe for knowing what that is. This sample persona template is a great place to start.
For brands that offer specific products to solve a unique need, creating a brand persona template needs to go deeper into the details.
What drives your target market to seek out a product like yours? Are you aware of the specific needs you can fulfill? Each circle section in this brand persona template goes into the details with precision.
Keep your team inspired to create great content with user persona templates that deliver all the information they require and look fantastic.
Colorful designs paired with practical information help teams be more productive. They can collaborate on different types of content that aim at one main goal, reaching the real people that the user personas represent.
When creating user personas, think of ways to talk about their work, life issues, and other thoughts that can help shape an idea of your target market.
Use fictional quotes to represent their thoughts, with quotation mark designs in their own section of this persona UX template. You’ll have an easier time with this when you conduct customer surveys and polls.
Try using a flowchart to visualize your user’s needs, starting from the primary need and progressing to more detailed requirements.
This flowchart can mimic the customer journey, helping you create content to convince audiences that what you offer is what they need.
Real estate companies usually have more than one persona, or groups of personas, to which they can direct personalized marketing strategies.
Using this detailed customer persona template for a college student, the company can create Facebook Ads for small rentals targeted at college students like the one described in the persona.
Personalized marketing is easy when you have user personas for all possible customer types. A business like an e-commerce store that “sells everything” will have numerous types of user personas, more so than a real estate company.
Use different customer personas to create additional customer journeys that end in the same place - conversion.
Add an ideal user story to visualize the type of customers that will interact with the brand. This example of a user persona template uses broad information from which the marketing team can expand to more detailed user profiles.
A user story taps into knowledge that helps figure out if the user experience is optimized.
Finally, this user persona template uses a double persona approach that matches the nature of the business.
A ride-sharing app that wants to appeal to the young professional must consider the combinations of user personas that might occur during one ride. This will help the human resources team create content to help drivers navigate brand values and culture.
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The difference between ‘persona’ and ‘user persona’ is simply semantic. A user persona falls under the broader category of persona, just like a buyer persona is also a persona.
A persona is a semi-fictional character that represents a segment of your audience, customer base or potential leads. It serves as a representation of an archetype backed by research and analysis. On the other hand, a user persona specifically represents current or potential users of a given service or product.
There are many best practices for how to create a user persona, but here are four of the most critical for creating successful user personas:
There’s no hard-and-fast rule about how many user personas a company or product needs. But there’s a long-standing consensus that a good number is between 3 and 5.
Yes, UX personas are very much still relevant. They help UX designers create human-centered products and services.
Here’s a UX persona template to help you build your own.
To identify user personas, research your audience through surveys, interviews, analytics and customer feedback.
Group users based on shared characteristics like demographics, goals, challenges and behaviors. Use this data to create an accurate representation of your typical user.
A user persona template is a ready-to-use framework that helps you map out your ideal customer profile. It includes standardized sections for demographics, behaviors, goals and pain points that you can customize according to your own needs.
Visme offers dozens of user persona templates for various industries, purposes and design preferences. You can easily customize our personas with your own info and branding, and then share or download with a few clicks.
The three core components of user personas are:
In simple words, a user persona is a detailed profile that shows who your target user is.
It includes information like their demographics, interests, goals, challenges and behaviors to help you create better products and services that improve the user experience.
The difference between ‘persona’ and ‘user persona’ is simply semantic. A user persona falls under the broader category of persona, just like a buyer persona is also a persona.
A persona is a semi-fictional character that represents a segment of your audience, customer base or potential leads. It serves as a representation of an archetype backed by research and analysis. On the other hand, a user persona specifically represents current or potential users of a given service or product.
Here’s to better personalized communication between your brand and its customers. With detailed user persona templates and data extracted through marketing research, you’re on your way to better marketing results and more conversions.
Use any of the customer persona templates in this list with your Visme account. If you don’t have a Visme account, getting started with Visme's document maker is as easy as logging in with your Facebook or Google account.
We can’t wait to hear how your new user personas take your business to the next level.
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