WhatsApp for Business Blog

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AI Customer Service Agents: Earn Revenue by Earning Trust

International Data Corporation (IDC) BlogSponsored by Meta Guest IDC Blogger: Roger Beharry LallResearch Director, Marketing Applications for Growth Companies • Research Organizations are building agentic…
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Marketing Messages
What is Remarketing? A Guide to Remarketing Ads

You’ve invested heavily in attracting potential customers to your website or app through search ads, social media and content marketing. But without an effective…
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Customer Care
Live Chat Customer Service: How Live Chat Drives Real-Time Support

Keeping customers happy is one of the most important things a business can do, but delivering consistent, timely customer service has become increasingly complex.…
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Customers
What is B2C? Meaning, Examples & Marketing Strategies to Power Growth

Learn what B2C means, how it differs from B2B, and explore examples, strategies, and tools to grow your business with WhatsApp.
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Business Messaging
Announcing Launch of the WhatsApp Business Calling API

Create end-to-end experiences, where messaging and calling together in one persistent thread allow you to connect more deeply with your audiences on WhatsApp
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Business Messaging
What is a One-Time Password (OTP) and How Do They Work?

Learn about one-time passwords (OTPs) and how secure customer authentication can help reduce fraud and boost security, with examples from WhatsApp for Business.
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News
Conversations 2025: Centralized Campaigns, AI and Calling

Today at our global Conversations conference in Miami we’re introducing new updates to help make WhatsApp the go-to place for doing business. Reaching the…
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Business Messaging
7 Ways to Grow Your Business with WhatsApp During Diwali, Black Friday, and Festive Sales All Year Long

Examine ways to set up webhooks to connect with the WhatsApp Business platform to set up an application that receives messages and stores them…
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Business Messaging
“What’s My Order Status?” How to Automate Order Confirmation Messages Before Seasonal Sales Surge

Automate text messages for order status updates and time-sensitive notifications on WhatsApp to improve customer experience and support. Learn how.
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Business Messaging
Business AIs helping you handle WhatsApp chats at scale

Learn more about the basics of remarketing campaigns, ads, tools and strategies and how you can drive results with WhatsApp for Business – Examples…
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