93% of what you ship
goes unnoticed.
Your engineering team ships. Your users don't know. Feature adoption stalls. NPS drops. Churn creeps up. And 8 people across your org burn 1,200+ hours a year manually coordinating communications that still underperform. That's a P&L problem, not a tooling problem.
93%
Product updates go unread
$137K
Annual cost of manual comms
200%
Feature adoption increase
5→60%
Engagement rate shift
Communication gaps hit your bottom line
Every release that goes unnoticed is R&D spend with no return. Every misaligned team creates rework. Every silent ship erodes the reputation you invested years building.
Churn from silence
Users who don't see progress leave. They don't file tickets first — they cancel. By the time you measure churn, the damage is done.
Wasted R&D investment
You spent $2M building a feature. If 93% of users never hear about it, your cost-per-adoption is 14x what it should be.
Cross-team misalignment
Engineering ships in sprints. Marketing hears about it in standups. Support discovers it from customers. Everyone duplicates effort.
Reputation risk
Inconsistent messaging from different teams. Off-brand announcements. Stakeholders learning about product changes from customers instead of from you.
Senior leader time drain
VPs and directors pulled into review cycles, coordination calls, and approval chains for every release. That's C-suite time at $200+/hr.
Invisible NPS erosion
Teams that communicate well retain better. Teams that don't watch NPS slide quarter over quarter — and blame product, not process.
“AI is going to produce more software, faster. Most of what companies spend to create will be ignored. Most of what they market will drown in a sea of AI-generated noise.”
The companies that maintain relevance will be the ones whose communications cut through — not add to the flood.
Model it against your numbers
Defensible calculations your CFO can put in front of the board. Adjust the inputs to match your organization.
PM, PMM, Eng Lead, Design, Marketing, Comms, Support
1 reviewer + 1 approver
Drafting, coordinating, distributing, following up
Review AI-generated output + approve
Same velocity, fraction of the cost
Hours recovered annually
0 hrs
Net annual savings
$0
Year 1 ROI
0%
at $80K/yr platform cost
* Excludes revenue uplift from increased feature adoption, reduced churn, and expanded audience reach. With those factored in, ROI compounds further.
Cost savings are just the floor
The real return is revenue protected and revenue generated. When users know what you shipped, everything compounds.
200%
Feature adoption increase
Users engage with features they know exist. Automated, audience-segmented announcements put every release in front of the right people — in language they understand.
12x
Engagement rate multiplier
Teams using WhatzNew see engagement jump from 5% to 60%. That's 12x more users aware of your investment — and 12x more reasons to stay.
3x
Faster time-to-adoption
Multi-channel distribution reaches users where they already are — email, social, in-app. No more hoping they'll check a page they never visit.
Retention, NPS, expansion revenue, reduced support load — when users actually know what you've built, every downstream metric improves. These aren't projections. They're measured outcomes from production deployments.
Two AIs. Full pipeline automation.
From development activity to customer-facing, multi-channel communication — governed, brand-native, and measurable.
Eliminate the coordination tax
LEO reads your development activity and generates audience-appropriate communications automatically. No more PM writing drafts, Marketing rewriting them, and Comms reformatting for each channel. One source of truth, every audience served.
- Dev activity → user-facing language, automatically
- Self-improving brand voice — learns from every edit
- Multi-format: technical, executive, customer-facing
- Replaces 6+ hours of cross-team coordination per release
Turn shipping into revenue
SideKick distributes across every channel — social, email, in-app — with audience-specific messaging. Every release becomes a growth event. Every feature ships with built-in reach.
- Native LinkedIn, X, email — one click, every channel
- Audience-segmented: different message per cohort
- Full-funnel visibility: announcement → adoption
- Turns R&D spend into measurable customer engagement
Point solutions can't solve a pipeline problem
Competitors sell a single step. WhatzNew automates the full pipeline — from development activity to customer engagement to measurable revenue impact. No one else does.
Built for how enterprises operate
Security, compliance, and governance built in — not bolted on after an incident.
SOC 2 Type IIIn Progress
Continuous compliance monitoring. Annual third-party audits. Your procurement team can approve without a 6-month security review.
Full RBAC
Department-level permissions, mandatory approval workflows, complete audit trails. Every communication is governed before it reaches your customers.
SSO / SAML
Integrate with your existing identity provider. No new credentials, no shadow IT, no compliance gaps.
End-to-End Encryption
Data encrypted at rest and in transit. We never read your source code. We never sell your data. Trust is non-negotiable.
White-Label
Custom domains, your branding, your identity. Your customers see your brand — not ours. Protects the reputation you've built.
SLA Guarantees
Custom uptime commitments, response time guarantees, dedicated support channel. Terms your legal team will sign off on.