Supported by the diamond industry’s largest marketing budget in 15 years, Desert diamonds Icons will launch ahead of the end of year holiday season and build on the Desert diamonds campaign’s success in driving natural diamond desire ... .
Generation Z members — those born between 1997 and 2012 — are leading the resurgence, accounting for 23% of US natural diamond demand by value despite representing only 18% of the population, according to De Beers’ .
Boko travelled to Oman earlier this year after revealing discussions with a sovereign wealth fund there about financing a purchase of a controlling interest in De Beers...Anglo American draws Botswana into $5B De Beers sale talks.
NEW YORK, US - Media OutReach Newswire - 29 April 2026 – De BeersGroup recently announced the launch of its new Desert diamonds Bridal campaign undersigned by A Diamond Is Forever, celebrating a fresh and authentic vision for the ....