YouTube’s pivot toward long- and short-form creator content has cut music ad revenues by 20–30%, forcing labels to rethink release strategies and diversify income as engagement increasingly drives visibility ....
Music labels are expanding beyond recordings into artist management, betting on independent musicians, fan engagement and 360-degree deals to secure content pipelines and unlock new revenue streams ....
The world’s largest music companies have licensed their works to a music startup called Klay, which is building a streaming service that will allow users to remake songs using artificial intelligence tools ....