Arlington, VA - Private brand products, also known as store brands, have become a fixture in American homes, as shoppers deepen their trust in them, according to new consumer research released today by FMI - The FoodIndustryAssociation.
Dollar General's private brand portfolio continues to earn national recognition for offering affordable, quality options to customers across the country.
Walmart is giving Great Value, its 33-year-old flagship private-label brand, a new look and its first big redesign in a decade ... It comes as grocers boost their private label brands, responding to ...