FORT WORTH, Texas — The Southwest Car Wash Association (SCWA) announced in a press release that Michael Dominguez will be the 2025 CEO Forum speaker.
Dominguez will help SCWA Convention attendees gain valuable insights and understand the 2025 market dynamics to move forward together in the carwash industry as we begin a new year and focus on all the opportunities before us.
Dominguez brings an outstanding reputation for helping companies and small businesses achieve amazing customer service and branding, stated the press release.
As the president and CEO for Associated Luxury Hotels International (ALHI), he leads a team of nearly 80 professionals located among 26 offices across North America and Europe.
ALHI serves a membership group of hotels that are independent hotels and independent brands that are an exclusive luxury collection.
Prior to joining ALHI, Dominguez served in executive sales leadership roles with MGM Resorts, Loews Hotels, Hyatt Hotels, Starwood Hotels and many more.
Dominguez is actively involved in leadership roles in the meetings and events industry and is a past chairman of the International Board of Directors for MPI.
He understands the service industries like the carwash industry and speaks frequently on important topics for the service-oriented industries, noted the press release.
Dominguez’s insights include creating the perfect unique brand for your business; how to make your customers come back and then back again; the current state of service centered industries; and how to prepare your business to succeed in the year and beyond.
Dominguez has been recognized in national magazines as one of the top industry speakers and has been an invited speaker at South by Southwest.
The SCWA Convention & EXPO will be held Feb. 26-28, 2025 at the Fort Worth Convention Center in Fort Worth, Texas.