Integrity: We are honest, transparent, and ethical in everything we do. We hold ourselves accountable for our actions and decisions.

Innovation: We strive to be creative and innovative in our approach to solving problems and delivering value to our customers.

Customer Delight: We are customer-focused and committed to delivering exceptional value and experiences to our customers.

Frugality: We believe in being efficient and resourceful in our use of time, money, and resources. We value simplicity, avoiding waste, and maximizing value for our customers and stakeholders.

Outcomes over output: We prioritize achieving meaningful outcomes over simply delivering outputs. We measure our success by the value we create for our customers and stakeholders.

Growth Mindset: We believe in continuous learning and growing. We embrace challenges, persist through obstacles, and view failure as an opportunity to learn and improve.