The World Brand Design Society extends its heartfelt gratitude to the talented directors, designers, typographers, illustrators, photographers, creatives, and artists who participated in the WBDS Creative Design Awards 2024/25.

After a rigorous evaluation process by our editors and judges, we have selected 62 outstanding creative works from hundreds of submissions. Of these, 13 received Commendations, 20 were awarded Bronze, 25 earned Silver, 7 achieved Gold, and 3 were honoured with the prestigious Black Award.

Creative of the Year

A huge congratulations to this year’s WBDS Creative of the Year, Charmaine Choi, for her exceptional packaging designs for Juliette, Artisanal Peach Liqueur and Flecha Azul Tequila. Her remarkable achievements include 1st and 3rd place, two Black Awards, and two Gold Awards.

Best Creative Work of the Year

The branding and packaging for Juliette by Charmaine Choi exude elegance and artisanal craftsmanship. A vibrant red colour, refined typography, and gold accents create a luxurious feel. The bottle’s curves mirror the peach’s sensuality, blending modern sophistication with vintage charm to highlight the world’s only artisanal peach liqueur.

Second Place

Widakk Design Studio’s Dandelion Chocolate Advent Calendar blends celestial charm with artisanal elegance. Inspired by the magic of stargazing, the design features intricate illustrations, gold foil details, and a rich, tactile finish. This luxurious packaging elevates the festive countdown, creating an enchanting unboxing experience that aligns with Dandelion Chocolate’s premium craftsmanship.

Third Place

Flecha Azul Tequila by Charmaine Choi again features a sophisticated design that honours heritage with modern refinement. Embossed details, gold accents, and a sleek colour palette enhance its premium appeal. The minimalist aesthetic and elegant typography create a timeless look, reflecting the brand’s authenticity.

Notable Work – Special Mention

The packaging design for Annindriya Perfume House by Joost Identities reflects meticulous design and sensory refinement. Luxurious materials, subtle embossing, and delicate typography evoke the art of perfumery. A muted, sophisticated colour palette enhances the brand’s refined aesthetic, while minimalist yet intricate detailing underscores the exclusivity of each fragrance.

WBDS Awards 2025/26

The World Brand Design Society – Creative Design Awards will reopen on the 1st of May and closes on the 1st December each year. We will continue to support agencies by promoting their businesses and creative works through out the year. All creatives can pre-register for the WBDS Awards here, and you can also submit work to Get Published on our website all year round here.

→ WINNERS BADGES ←

World Brand Design Society
Best Creative Design Ranking 2024/25

World Brand Design Society – Best Creative Design Ranking of 2023/24.
WBDS Best Creative Design Ranking started in 2018. As from the 2023/2024 season all points have been revised based on the following formula values: 1st = 5 points, 2nd = 4 points, 3rd = 3 points, Black = 5 points, Gold = 4 points, Silver = 3 points, Bronze 2 = Points, Commended = 1 Point. These points values are now added to all Best Agency Design Ranking and Global Creative Design Ranking. Full Ranking can be found here.

World Brand Design Society
Global Creative Design Ranking

World Brand Design Society – Global Creative Design Ranking.
WBDS Global Creative Design Ranking started in 2019. As from the 2023/2024 season all points have been revised based on the following formula values: 1st = 5 points, 2nd = 4 points, 3rd = 3 points, Black = 5 points, Gold = 4 points, Silver = 3 points, Bronze 2 = Points, Commended = 1 Point. These points values are now added to all Best Agency Design Ranking and Global Creative Design Ranking. Full Ranking can be found here.

Review – Best Creative Design Ranking 2024/25

The Best Creative Design Ranking 2024/25 showcases a strong presence of emerging talent, with Charmaine Choi, Srdjan Vidakovic, JC Forster, Petitmoulin Studio, and Ze Feng making significant debuts in the top 10. Meanwhile, Joost la Housse and Ceren Burcu Turkan have demonstrated steady progress, further solidifying their positions. This year’s ranking reflects an increasingly competitive landscape, paving the way for a highly anticipated 2025/26 season.

Review – Global Creative Design Ranking

This year’s Global Creative Design Ranking has seen a shake-up at the top, with Joost la Housse, Ceren Burcu Turkan, and Petitmoulin Studio making significant strides. Charmaine Choi and Srdjan Vidakovic have emerged as strong new contenders, while Kirsten Murray remains firmly in the lead. With several creatives making notable gains in points and awards, the competition is growing ever tighter, setting the tone for a keenly contested 2026 season.

Charmaine Choi , Charles Jacquin et Cie Inc.
United States

Packaging Design: Product Creation
1st Place Winner, Black and Gold Award

Joost la Housse - Joost Identities
Netherlands

Packaging Design: Product Creation
Black and Gold Award

Widakk Design Studio / Srdjan Vidakovic
Serbia

Packaging Design: Product Creation
2nd Place Winner, Black and Gold Award

Charmaine Choi , JC Forster
United States

Packaging Design: Product Redesign
3rd Place Winner, Black and Gold Award

Serpentina Sync by Pavla Chuykina merges functionality with aesthetics through innovative, puzzle-inspired skincare packaging. Its modular design ensures sustainability and user engagement, while sleek forms and refined details enhance the brand’s premium appeal.

Fin Studio elevates Soul Fine’s identity with intricate, hand-drawn packaging illustrations, rich textures, and earthy tones, crafting a soulful, artisanal design that highlights the heritage and depth of Robusta coffee.

Tiare Payano’s Heimka concept reimagines home décor branding with elegant typography, soft earthy tones, and minimalistic design, creating a serene, sophisticated identity that celebrates the warmth, beauty, and personal connection of home spaces.

Ceren Burcu Türkan designs El Angelo Winery’s label with bold typography and playful illustrations, blending elegance and whimsy to create a distinctive visual identity that reflects the brand’s character and vibrant spirit.

Charmaine Choi , Charles Jacquin et Cie Inc.
United States

Packaging Design: Product Creation
Gold Award

Joost la Housse - Joost Identities
Netherlands

Packaging Design: Product Creation
Gold Award

Tiare Payano
Spain

Identity: Brand Design Creation
Gold Award

Widakk Design Studio / Srdjan Vidakovic
Serbia

Packaging Design: Product Creation
Gold Award

Pavla Chuykina
Australia

Packaging Design: Structural Development
Gold Award

Ceren Burcu Turkan
Netherlands

Packaging Design: Product Creation
Gold Award

Charmaine Choi , JC Forster
United States

Packaging Design: Product Redesign
Gold Award

fins studio
Vietnam

Packaging Design: Other
Gold Award

Joost la Housse - Joost Identities
Netherlands

Packaging Design: Product Creation
Silver Award

Yensu Creativity , Zhiguojun PANG, Shuihua LU , Yue GAO - China

Identity: Brand Design Creation
Silver Award

Arman Auzhanov
Kazakhstan

Packaging Design: Product Creation
Silver Award

Petitmoulin Studio
Portugal

Packaging Design: Product Creation
Silver Award

Ximena Ureta
Chile

Packaging Design: Product Creation
Silver Award

Cansu Ferreira
France

Packaging Design: Product Creation
Silver Award

Ze Feng
United States

Graphic Design: Communication Publication
Silver Award

Armine Petrosyan
Armenia

Identity: Brand Design Creation
Silver Award

Ali Doucette
United States

Identity: Brand Redesign
Silver Award

Kirsten Murray
France

Graphic Design: Digital Applications
Silver Award

Petitmoulin Studio
Portugal

Packaging Design: Product Creation
Silver Award

Dusadee Lamkijja
Thailand

Packaging Design: Other
Silver Award

Desember Design Studio
Mongolia

Identity: Brand Design Creation
Silver Award

Studio Zak
Italy

Packaging Design: Product Creation
Silver Award

HUB87 - Logo & Creative Studio
Italy

Identity: Brand Design Creation
Silver Award

Véronique Duplain
Canada

Photography: Self Promotion
Silver Award

Ze Feng
United States

Identity: Brand Redesign
Silver Award

Andrea Flemma , Paolo Vendramini
Italy

Identity: Brand Design Creation
Silver Award

Kirsten Murray
France

Writing: Interactive
Silver Award

Dominika Dobrzalski
Germany

Packaging Design: Product Creation
Silver Award

Petitmoulin Studio
Portugal

Packaging Design: Product Creation
Silver Award

Srdjan Vidakovic
Serbia

Packaging Design: Product Creation
Silver Award

C.Carbon Studio
Portugal

Packaging Design: Product Creation
Silver Award

HUB87 - Logo & Creative Studio
Italy

Identity: Brand Design Creation
Silver Award

Ze Feng
United States

Typography: Graphic Design
Silver Award

Dario Frattaruolo , Anna Lonardi
Italy

Product Design: Food and Beverage
Bronze Award

Ceren Burcu Turkan
Turkey

Packaging Design: Product Redesign
Bronze Award

Pavla Chuykina , Galima Akhmetzyanova,
Australia

Packaging Design: Product Creation
Bronze Award

Creion Design Studio
Romania

Identity: Logo Design
Bronze Award

Botond Vörös
Hungary

Identity: Brand Design Creation
Bronze Award

Hyena Nam
United States

Identity: Brand Design Creation
Bronze Award

Sebastian Hoffmann , Daniel Terner , Simon Schaller
Germany

Spatial Design: Pop-Up Environment
Bronze Award

Kirsten Murray
France

Packaging Design: Other
Commended Award

Grace DeWald
United States

Identity: Brand Design Creation
Commended Award

Cansu Dagbagli Ferreira
France

Identity: Brand Redesign
Commended Award

Saeedeh Soltanieh
Islamic Republic of Iran

Packaging Design: Product Creation
Commended Award

Ahmed Ghazi
Kuwait

Identity: Brand Design Creation
Commended Award