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Ted Kaye
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Good Flag, Bad Flag Paperback – May 1, 2006

by Ted Kaye (Author)
4.6 4.6 out of 5 stars 72 ratings
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Use five basic principles to create an outstanding flag for your organization, city, tribe, company, family, neighborhood, or even country!

This 16-page full-color booklet, 5.5" x 8.5", distills the concepts of flag design into five basic principles, and shows examples of flags that follow them and flags that disregard them. The publisher (NAVA) has led web-based surveys of state/provincial and city flag designs, confirming the soundness of the basic principles explained in the booklet.

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  1. Print length
    16 pages
  2. Language
    English
  3. Publisher
    North American Vexillological Association
  4. Publication date
    May 1, 2006
  5. ISBN-10
    097477281X
  6. ISBN-13
    978-0974772813
  7. See all details
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Editorial Reviews

About the Author

Ted Kaye served as editor (1996-2012) of the scholarly journal Raven, dedicated to articles in vexillology, the study of flags. He has consulted to flag-design efforts at the city, county, state, and country level.

Product details

  • Publisher ‏ : ‎ North American Vexillological Association (May 1, 2006)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 16 pages
  • ISBN-10 ‏ : ‎ 097477281X
  • ISBN-13 ‏ : ‎ 978-0974772813
  • Item Weight ‏ : ‎ 1.13 ounces
  • Customer Reviews:
    4.6 4.6 out of 5 stars 72 ratings

About the author

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Ted Kaye

Ted Kaye

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Customer reviews

4.6 out of 5 stars
72 global ratings

Customers say

Customers find the information in the book very informative, useful, and a great introduction to the basics needed to design a decent flag. They also describe the writing as direct, concise, and easy for anyone to understand. Readers appreciate the color illustrations and the tenants laid out in the book. However, some feel the book is quite short.

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Information qualityReadabilityColor illustrationsShortness
7 customers mention "Information quality"7 positive0 negative

Customers find the book very informative, useful, and to the point. They say it's a great introduction to the basics needed to design a decent flag. Readers also mention it's good for world-building.

"Good for world building." Read more

"...There's an abundance of examples and even some useful general flag knowledge (more flag colors = higher production cost)...." Read more

"This booklet is a great introduction to the basics needed to design a decent flag. It's quite cheap, so pick up a copy!..." Read more

"Thin book but very informative." Read more

4 customers mention "Readability"4 positive0 negative

Customers find the book quick, concise, and easy for anyone to understand. They also appreciate the interesting, to-the-point writing and that it's beautifully printed.

"...But it's direct, concise, and easy for anyone to understand, so it serves its purpose. It can be read over 10 to 15 minutes, perhaps less...." Read more

"...This booklet is quick to read and perfect to leave out on a coffee table for friends to thumb through...." Read more

"All you need to know about flag design explained in a crisp and clear manner...." Read more

"Spot on....small, short, to the point....put clear and easy to review" Read more

3 customers mention "Color illustrations"3 positive0 negative

Customers find the color illustrations in the book good. They also say it's a great little booklet on flag design.

"...I keep a stack to hand out to interested parties. I just love the tenants laid out in this book. Makes everyday flag noticing far more interesting." Read more

"...He includes good, color illustrated examples of (surprise!) good flag design and bad flag design for each principle...." Read more

"It's a great little booklet on flag design..." Read more

3 customers mention "Shortness"0 positive3 negative

Customers find the book short. They mention it's a booklet and not a book.

"...It's quite cheap, so pick up a copy! It is quite short, so I'd definitely call it a booklet and not a book...." Read more

"...This is a very tiny, short book only a dozen or so pages." Read more

"Short, low quality, and overall just not worth it." Read more

An informative book.
5 out of 5 stars
An informative book.
Thin book but very informative.
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Top reviews from the United States

G.K. Obeng
5.0 out of 5 stars Useful for fiction ideas.
Reviewed in the United States on June 18, 2024
Verified Purchase
Good for world building.
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Ryan Van Dusen
5.0 out of 5 stars Great & Extremely Quick Read, Leaves You Thirsting For More
Reviewed in the United States on June 29, 2017
Verified Purchase
Roman Mars was pretty much on-point in vexillological TED talk; Good Flag, Bad Flag is more a pamphlet than a book. But it's direct, concise, and easy for anyone to understand, so it serves its purpose. It can be read over 10 to 15 minutes, perhaps less.

Good Flag, Bad Flag covers the five essential standards necessary to avoid creating an abomination of a flag (paging Milwaukee, Wisconsin). There's an abundance of examples and even some useful general flag knowledge (more flag colors = higher production cost). It was all fascinating enough to leave me wanting a lot more. More flags, more breakdowns of bad flags, more origins of what how great flags came to be, etc. I think Ted Kaye could go bigger than this pamphlet (and maybe he has, I'm checking his literary history as we speak) but Good Flag, Bad Flag is a great start.

Random aside: I wish this book had a spine. It's a little flimsy as it is.
One person found this helpful
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Chip
5.0 out of 5 stars It's a great little booklet on flag design
Reviewed in the United States on July 17, 2020
Verified Purchase
This booklet is a great introduction to the basics needed to design a decent flag. It's quite cheap, so pick up a copy! It is quite short, so I'd definitely call it a booklet and not a book. But it is useful and imparts a good bit of information in a small package.

It's worth noting that the "rules" are guidelines, and on occasion, it does make sense to break one or even two of them to create a great design. But if you're violating most or all of the rules, your flag design is probably poor.

Most US state flags are awful, and many of the US city flags are also poor. Hopefully, in the future, more emphasis will be placed on good design. This short booklet is a great way to learn about it yourself, and perhaps you can help pass that knowledge on to others.

Also, if you haven't already seen it, as many have recommended, view the video of the TED Talk from Roman Mars regarding flag design.
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Melissa Fuller
5.0 out of 5 stars It’s a quick guide pamphlet
Reviewed in the United States on April 26, 2023
Verified Purchase
I love this thing. I keep a stack to hand out to interested parties. I just love the tenants laid out in this book. Makes everyday flag noticing far more interesting.
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Shamrock
4.0 out of 5 stars Pretty good for what it does
Reviewed in the United States on January 24, 2017
Verified Purchase
At 15 pages, "Good Flag, Bad Flag" is a more a pamphlet than a book. The author, Ted Kaye, lays out five basic principles for good flag design. He includes good, color illustrated examples of (surprise!) good flag design and bad flag design for each principle. At the end of the pamphlet is a sort of quiz to test your understanding although the author doesn't include an answer key. Some of the examples are questionable. The two-color flag of the Ukraine is "good" but the two-color flag of Poland is "bad," possibly because if one accidentally flies the Polish flag upside down it becomes the flag of Indonesia and/or Monaco.
In fairness, "Good Flag, Bad Flag" is not an in-depth look at flag design so much as it is a quick reference and primer for anyone interested in vexillology or who wants to design a flag. Short as it is, it still accomplishes this very well.
2 people found this helpful
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Jennifer James
5.0 out of 5 stars Fascinating booklet on a subject you didn't know you cared about
Reviewed in the United States on July 2, 2016
Verified Purchase
I got this after seeing Roman Mars' Ted Talk on vexillology (study of flags). The booklet is beautifully printed with interesting, to the point writing. This booklet is quick to read and perfect to leave out on a coffee table for friends to thumb through. I wish the cover were more durable because I would love to leave this in my classroom library (I am a teacher), but I don't think the booklet itself would survive.
2 people found this helpful
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Lisa Go
5.0 out of 5 stars An informative book.
Reviewed in the United States on July 7, 2022
Verified Purchase
Thin book but very informative.
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Lisa Go
5.0 out of 5 stars An informative book.
Reviewed in the United States on July 7, 2022
Thin book but very informative.
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Thomas R Fischer
3.0 out of 5 stars Ok. Short b
Reviewed in the United States on April 7, 2021
Verified Purchase
It is my fault for not reading the description better. This is a very tiny, short book only a dozen or so pages.
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Top reviews from other countries

ESTI MAYER
5.0 out of 5 stars Fun booklet
Reviewed in Canada on February 3, 2017
Verified Purchase
A fun book for anyone whose vexolology gene has just been turned on. Clear, concise, well presented little booklet.
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Amazon Customer
2.0 out of 5 stars This is not a book.
Reviewed in the United Kingdom on February 7, 2017
Verified Purchase
Although the content of Good Flag, Bad Flag is good I was expecting a physical book with at least s spine and differing paper stocks.
Instead this product is essentially a cheap pamphlet you might unexpectedly pick up at a museum entrance and is therefore dreadfully over-priced.
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