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Three years ago, the then 18-year-old Montero Lamar Hill, known professionally as Lil Nas X, dropped out of college to focus on making music (from his closet). Once the viral hit "Old Town Road" dropped, the young adult became a pop sensation. Some may have assumed he was just a one-hit-wonder, but with several VMAs Awards and Grammy Awards (and plenty of viral hits to boot) he's clearly here to stay. His impact, popularity, and experimental style clearly appealed to YSL Beauty who officially announced on August 26 that the brand had tapped the pop sensation as its newest ambassador.
This news is exciting because 1) we get to see a gay, dark-skinned, Black man as the face of a classic beauty brand, and 2) the brand blessed us with so. many. gorgeous campaign images. This particular spread is for the brand's new The Bold lipstick formula — an apt descriptor for the young pop star and the 12 bullet, satin lipsticks, available in various shades of red and pink.
If Lil Nas suddenly decides he's over being a pop star, modeling seems like a clear backup plan. His skin is as glowy as ever in every single image. He poses in various parts of a desert while wearing and occasionally holding YSL products. In one photo, which you can see above, we get a close-up look at the rapper's radiant skin, perfectly arched brows, and the watermelon-hued pigment on his lips.
In my humble opinion, the most striking and exciting picture is a close-up shot of his face with graphic eye makeup. Sparkly navy blue pigment glimmers on each of his lids alongside a golden shimmery hue in his inner corner. His baby pink lips contrast his blinged-out grills perfectly. And that manicure? Just the matte black icing on a perfect cake.
This is only the beginning of YSL's and Lil Nas X's relationship, so we will be eagerly awaiting even more, especially if it comes with gorgeous photos like these.
Read more stories about other celebrity brand ambassadors:
- Viola Davis Was Always Worthy — Even When She Didn't Know It
- Reese Witherspoon Is Clean Beauty's Newest Crusader
- ITZY Named Maybelline New York's First K-Pop Global Spokesmodels
Now enjoy Sabrina Elba's quick beauty routine:
