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Apple Intelligence is here.

Experience it now on the latest iPhone, iPad and Mac models with a free software update.1

iPhone 16 Pro

Built for Apple Intelligence.

iPhone 16

Built for Apple Intelligence.

Apple Watch Series 10

Thinstant classic.

MacBook Air

Sky blue colour.
Sky high performance with M4.

Built for Apple Intelligence.

iPad Air

Now supercharged by the M3 chip.

Built for Apple Intelligence.

Mac Studio

M4 Max and M3 Ultra. Choose your superpower.

Built for Apple Intelligence.

iPad Pro

Unbelievably thin. Incredibly powerful.

Built for Apple Intelligence.

Apple Trade In

Upgrade and save. It’s that easy.