As a freelance Art Director and Motion Designer, I create brand identities, animated ads, and storytelling campaigns that connect strategy with striking visuals. My expertise spans 2D/3D design, illustration, and motion graphics — from concept and storyboarding to final delivery.

• Boosted brand visibility through innovative motion graphic strategies, resulting in a steady increase in customer inquiries during the first quarter of campaign rollout.
• Crafted character-driven visual narratives using advanced 2D and 3D animation techniques, generating over 1,500 monthly social media interactions through branded posts.
• Specialized in concept development, storyboarding, character and set design, 3D modeling, lighting, texturing, and final video composition for both commercial and cultural projects.

Selected Credentials:
◾ WOW25 – World Oceans Week (Music & Sustainability Festival, France): Art directed the full visual identity for the festival, including the logo system, animated key visuals, stage content, social media graphics, and large-scale motion design assets for print and screen.
◾ SUMEI Jewellery Brand (Berlin): Developed a 3D commercial inspired by the “Treasures” collection—crafted storyboard, modeled real-life jewelry in 3D, and executed final animation.
◾ TATTI Coffee Shop (Independent): Designed and animated all visual assets—2D/3D elements combined into a unique brand video that boosted recognition across local channels.
◾ Au Pont Rouge (Luxury Department Store): Created the concept and animation for the “All Year Women” campaign, inspired by iconic female portraits. Developed character design, visual style, and delivered a 2D pin-tool-animated commercial that reinforced the brand’s artistic identity.

•Developed tailored brand identities for diverse TV program formats, ranging from political talk shows to AI-generated news content; established connections with global audiences that boosted viewer engagement by 35% across platforms.
• Conceptualized and executed comprehensive branding packages for more than 5 TV shows, including logos, openers, closing sequence, and unique visuals.
• Collaborated closely with the marketing team to ensure branded content alignments enhanced program visibility; strategized campaigns that improved average weekly viewers per show by 20% over three months.

Selected credentials:
◾Established a distinctive visual identity for the Hebrew talk show "One on One," making the program stand out in a competitive media landscape. ◾Crafted the branding for "Innovation Peace," establishing the program as a leader among English-language tech-focused shows.
◾ Engaged with fellow designers in brainstorming sessions aimed at crafting compelling visuals that raised brand awareness for i24NEWS's Hebrew channel.

• Directed high-profile seasonal campaigns and immersive brand experiences for a luxury department store.
• Amplified customer engagement levels by 35% through visually striking installations and immersive concepts, solidifying brand identity within the luxury retail market while enhancing overall shopping experiences.
• Supervised the design process for immersive window displays and captivating motion-based advertisements; grew from Lead Designer to Creative Director, managing a budget that reduced costs by 20% without compromising quality or visual impact in seasonal campaigns.

Selected credentials:
◾"Love Brands Season" Campaign: Designed and brought to life 2D characters using advanced rigging tools, replacing traditional models to deliver a captivating, cohesive campaign. Conceptualized the complete visual identity, including a custom color palette, typography, Instagram filters, and window installations, creating a memorable and innovative retail experience.
◾Led the rebranding of the department store by delivering a primary logo and its variations, color palette, typography, brand pattern, iconography, brand guidelines, and a playbook for window design, as well as designs for the e-commerce website and social media, ensuring a cohesive and modernized brand identity.

• Produced innovative concepts and immersive 3D visuals for various clients, enhancing
brand storytelling and audience engagement.
• Executed innovative large-scale installations alongside detailed technical designs to elevate
client initiatives; attracted significant public attention by securing features in three leading
industry publications within a month.
• Created detailed concepts, 3D visualizations, technical drawings, and managed
implementation costs for impactful creative projects.

Selected Credentials:
◾ "The Royal Garden of Lights" Festival (Warsaw, Poland): Engendered the main stage
light arc installation, developing the concept, 3D visuals, and technical drawings while
budgeting costs. Provided a standout experience with two interactive photo booths,
enhancing visitor engagement.
◾Viktor Skibin’s Children's Book Campaign: Designed and crafted a theatrical set combining wood, light, painting, and multimedia elements, delivering an interactive window decoration showcased at the renowned “Dom Knigi” bookstore.
◾Selfridges, London (Window Display): Sculpted objects for the summer season campaign based on drawings provided by the creative team, using various materials to deliver striking sculptures that enhanced the window display.

• Delivered comprehensive branding solutions that elevated client identities across multiple industries.
• Innovated comprehensive branding strategies customized to individual client needs, directly contributing to an uptick in audience interaction levels; findings revealed three major factors influencing enhanced web traffic patterns.
• Designed logos, color palettes, typography, patterns, and responsive web pages for desktop alongside 3D visuals and technical drawings aligned with client needs.

Selected Credentials:
◾MostMe.ru (Online Psychology Portal): Created a comprehensive branding package, including the logo, website design, color palette, main patterns, and social media visuals, establishing a cohesive and professional brand identity.
◾MPAX.com (POV Live Streaming Portal): Led the rebranding by creating the logo, main illustrations, website design, and social media materials, delivering a refreshed and cohesive visual identity.

As a freelance Illustrator created custom illustrations tailored to the brand identities of clients across diverse industries, including finance and astrology, delivering unique visuals that enhanced brand recognition.

Selected Credentials:
◾Sberbank (Financial Literacy Campaign): Created over 120 visual assets for web and social media in alignment with the brand image over 18 months, delivering illustrations that effectively supported the financial literacy initiative.
◾Bart Puzzle (Illustration Campaign): Illustrated two distinct puzzle lines, creatively combining zodiac signs with festive season themes, delivering engaging and visually appealing designs.
◾Legal-Tech Startup (Advertising Campaign): Designed and delivered advertising banners for the company's services, effectively supporting the ad campaign and enhancing brand visibility.

Mixed Media fine art

Fine Art,Illustration and Design