TO SLEEP
Are you awake?
This is a project about sleep. Our sleep and their rituals make part of the creative process. We see sleeping rituals and their trivialities as experiences which are capable to influence our sleep, our creative process and life.
Things we never thought about, we never attachend any great importance and which are completely out of the ordinary can actually get a different meaning and significance. Little things we see, but don’t look at! Those things, merged together, form a universe.
On one side, we have the printed object representing our physical rituals. Then, the sleep comes in, influenced by our physical experiences. Combined, they turn into a single piece where it is possible to see our living moments reflected on the non-physical projected shape.
„To Sleep“ reflects not only Lyft as a studio, but also Tiago and Daniel as individuals. Indeed, this is Lyft Creative Studio. A combination between two different guys with completely different backgrounds.