Brand: Swiggy
Industry: Online food delivery app
Project Overview:
Developed compelling copy for transactional and promotional in-app assets for a diverse portfolio of food and beverage brands on the Swiggy platform. The objective was to create engaging, product-specific messaging to drive discovery and conversion directly within the app experience.
Developed compelling copy for transactional and promotional in-app assets for a diverse portfolio of food and beverage brands on the Swiggy platform. The objective was to create engaging, product-specific messaging to drive discovery and conversion directly within the app experience.
My Role: Copywriter
I was responsible for crafting the strategic headlines and descriptive copy for carousel banners and masthead assets. The focus was on highlighting product features, creating appetite appeal, and encouraging immediate user action.
I was responsible for crafting the strategic headlines and descriptive copy for carousel banners and masthead assets. The focus was on highlighting product features, creating appetite appeal, and encouraging immediate user action.
Creative Execution & Collaboration:
The copies were designed to be visually integrated by the design team into high-impact in-app assets. This collaborative effort ensured that the messaging and visual design worked in unison to capture user attention and promote a seamless ordering journey.
The copies were designed to be visually integrated by the design team into high-impact in-app assets. This collaborative effort ensured that the messaging and visual design worked in unison to capture user attention and promote a seamless ordering journey.
Brands & Campaigns Featured:
The work encompassed a variety of brands and promotional themes, including:
Black Bourbon (Ice Cream Shakes & Biscuits)
That Waffle Place
Fruit Shop
Thancos
Pillsbury (Cake Pre-Mix)
Mango Loco (Mango Drinks)
Co-branded Initiatives (e.g., Netflix Binge Weekend)
Outcome:
The strategically crafted copies successfully enhanced brand visibility on the platform, effectively communicated unique product propositions, and contributed to driving direct transactions for partner brands through Swiggy's key in-app real estate.
The strategically crafted copies successfully enhanced brand visibility on the platform, effectively communicated unique product propositions, and contributed to driving direct transactions for partner brands through Swiggy's key in-app real estate.