卓越是一家大型工程集团公司，过去一年面对新冠疫情对行业的巨大压力，卓越从困境中找到突破并取得了优秀的业绩。为了总结过去面向未来，2021年初卓越举办以“聚力变革·行者无疆”为主题的年度晚会，旨在迈向新基建转型过程中，汇聚资源、凝聚共识、积聚力量、不断革新，为此受其委托设计此次晚会的视觉。
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主视觉从品牌严谨调性出发，将标志置于画面的中心，提取品牌“方形”的视觉基因，由四周分割的块面艺术融合而成。
画面由向周围向中心聚集，表达了“聚”的概念，错落的色块深浅的转化，融入折线和斜线等变化的元素，体现“变”的内涵；
文字标语选择简约的黑体，并在部分笔画上做破出处理，寓意“突破”自己。排版围绕色块空间灵活多变，配色上选择中国人喜庆的红色，并配以黄、蓝、紫三色为辅助色。
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The main vision starts from the rigorous tonality of the brand, placing the logo in the center of the Key visual, extracting the visual gene of the brand's "square", and splicing it by the art of dividing the surrounding blocks.
The picture gathers from the periphery to the center, expressing the concept of "gathering", the transformation of the shades of scattered color blocks, and the integration of changing elements such as broken lines and diagonal lines, reflecting the connotation of "change";
The text slogan chooses simple boldface, and breaks out some of the strokes, which means "breakthrough" oneself. The layout is flexible and changeable around the color block space. The color is selected from the festive red of the Chinese, and the auxiliary colors are yellow, blue and purple.
Concept:Xiang hailong
Creative:Xiang hailong
Design:Xiang hailong
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