haenssgen chocolates
WORK PACKAGING DESIGN YEAR 2021
The new packaging developed for Haenssgen chocolates brings back a story that begins two centuries ago. Inspired on the first packaging of the brand, but with a contemporary reinterpretation, the boxes count with custom ornaments and golden finishing, which remits to the premium quality of the chocolates, based on the original recipes of the founding couple of the company: Frederico and Eleonora Haenssgen. The packaging celebrates the history of the oldest family chocolate factory in Brazil, which has grown and continues to produce delicious chocolates, cookies, toppings and fillings, widely known in several places in Rio Grande do Sul - Brazil.
Haenssgens's Chocolates old packagings.
Adjusted Barlow type. Serifs were added to make a vintage and elegant appeal to the layouts.
[ Design team ] Diovani Cadore: creative process support; Luiza Reckziegel: design and graphic production support; Marina Müller: creative process support; Priscila Czuka: graphic design; Rodrigo Brod: creative direction; Vagner Zarpellon: creative direction, graphic production and attendance. [ Collaboration ] Greice Alana Scheibler: photography.