What is "Ráng"?
Rang is a Brutalism-inspired coffee shop. Its name comes from a Vietnamese word
about a beautiful phenomenon that the horizon still shines brilliantly after sunset.
Besides, this word also has another homonymous meaning: effort to achieve something.
Why is "Ráng"?
Wishes come true within effort, so Rang tells a story about people who are trying
their best to achieve their dreams after the moment of sunset. Their dreams and
efforts light up the concrete building of the coffee store just like the “Rang”.
The “Rang” logo was customized by “Rang” typeface, a typeface that inspired
by the shadow of building on concrete surface in the dusk time.
The primary color of Rang is just Black and White, the simplest but also the most flexible.
Every one of us has our own color that reflects on whatever we see and touch. In other words, the aura of customers who visit Rang makes Rang color.
CREDIT SPECIAL THANKS
Logo Design: Koi Nguyen Ms. Cuc Phuong
Photo: Bao Bao "Nhót" team
Brand Identity: Koi Nguyen and Bao Bao