MIRC is the largest provider of refurbished guitars serving independent retailers and direct to consumer markets. They are well established and have been in business for over 30 years. They take broken, discontinued, defective inventory which their repair staff expertly revitalizes. 

They approached Dirty Bandits for a logo redesign. We were so excited to work with this company because their entire business model inherently helps reduce waste and support smaller music retailers of with lower minimum orders than the big manufacturers.

We looked at the brands they work with and sell and did a deep dive into the brand's history. I felt their re-design needed to reference a strong history, the music industry, and a contemporary mission. I looked at vintage chrome lettering, and the leaders like Gibson and Fender. After I explored a number of different ideas we landed on a concept that was clean and fresh strongly inspired by vintage lettering.