In 2023, I had the honor of working on the HeForShe Summit in New York, a landmark event uniting changemakers from around the world to drive progress and inspire action for gender equality. Building on the success of the previous year, this project challenged me to elevate the creative vision even further. My objective was to create a refreshed and dynamic visual identity that captured the summit’s evolving message and inspire action aligned with United Nations' Sustainable Development Goals (SGDs).
My Role:
As the lead designer and art director of the event, I led the creative direction, designing branding, event design, videos, animations, accompanying social media campaign #ChangeThePunchline and the 2023 Impact Report.
Key Achievements:
Innovating the design approach to reflect new themes while maintaining consistency with the HeForShe movement. The visuals were instrumental in engaging a global audience and fostering impactful conversations. Attendees included CEOs, global leaders and activists around the world, as well as performances by the famous poet & performer Rupi Kaur and composer and pianist Chloe Flowers.
Full Event
Summit Recap
Social Media Assets
Panel Cards
Banners
Seating Area Signs
HeForShe Alliance Impact Report 2023