Sanjhiis an indigenous tradition ofthe region of Vraja in the northwestern Indian state of Uttar Pradesh.Vraja is hailed asthe Indian God Sri Krishna legendary homeland.

Rooted in the folk tradition, thepractice of sanjhi was taken over by the Vaishnava temples during the15th/16th centuries and developed into a highly refined art formprofessed by the Brahman priests.

Today, the art of sanjhi has becomerare. The cutting process requires enormous skill, concentration and patience, and the fine detail is achieved with specially designed scissors. Of late, striding latticework patterns of Mughal origin as well as more contemporary themes have been introduced to widen the repertoire.
At one time this art was believed to be practiced extensively over Rajasthan, Madhya Pradesh and Gujarat but now it survives only in Mathura.

The project was undertaken by a group of students and a promotional strategy for sanjhi was laid out. Communication collaterals and promotional material were designed for the same. Thsi included promotional board game, playing cards, cds, envelopes, bookmarks etc