ECOALIZA
SÃO PAULO, BRASIL. 2024
A Ecoaliza nasceu do desejo de transformar informação em movimento, e movimento em transformação coletiva. Mais do que um portal sobre sustentabilidade, é um ponto de partida: um lugar onde ideias, gestos e compromissos se encontram para criar uma rede viva de impacto positivo.
Ao longo do processo criativo, entendemos que a Ecoaliza não apenas propaga conhecimento — ela constrói comunidades. Comunidades que se fortalecem ao redor de um propósito comum: o de regenerar o mundo que habitamos, com práticas conscientes, acessíveis e inspiradoras. Essa narrativa ganhou forma no símbolo da marca. Inspirado em uma concha, ele carrega o poder de ecoar — como quem, ao aproximá-la do ouvido, ouve mais do que o som do mar; ouve histórias, memórias e chamados. A concha representa o papel da Ecoaliza em amplificar vozes, ideias e práticas sustentáveis que partem de um ponto e se espalham, ganhando força e alcançando novos territórios.
Os grafismos, com suas formas orgânicas e fluidas, traduzem esse mesmo espírito: representam a diversidade da natureza, o fluxo constante da vida e a conexão entre tudo o que existe. São fragmentos visuais que, juntos, contam a história de um ecossistema vivo, dinâmico e cheio de possibilidades. A paleta de cores mistura tons vibrantes e naturais, escolhidos para transmitir energia, esperança e proximidade com o planeta. Cada cor, um lembrete de que sustentabilidade é feita de diversidade, de contraste, de equilíbrio.
No fim, mais do que uma nova identidade, criamos uma linguagem visual que reforça o que a Ecoaliza sempre foi: um convite para que mais pessoas façam parte dessa rede que acolhe, ensina e transforma — e que faz cada ideia sustentável ecoar mais longe.
Ecoaliza was born from a desire to turn information into action — and action into collective transformation. More than just a sustainability platform, it is a starting point: a place where ideas, gestures, and commitments come together to create a living network of positive impact.
Throughout the creative process, we understood that Ecoaliza doesn’t just spread knowledge — it builds communities. Communities strengthened by a shared purpose: to regenerate the world we inhabit through conscious, accessible, and inspiring practices. This narrative took shape in the brand’s symbol. Inspired by a seashell, it carries the power of resonance — like when you bring a shell to your ear and hear more than the sound of the sea; you hear stories, memories, and calls. The shell represents Ecoaliza’s role in amplifying voices, ideas, and sustainable practices that start small and ripple outward, growing stronger and reaching further.
The graphic elements, with their organic and fluid shapes, reflect this same spirit: they represent the diversity of nature, the constant flow of life, and the interconnectedness of everything that exists. They are visual fragments that, together, tell the story of a living, dynamic ecosystem full of possibilities. The color palette blends vibrant and natural tones, chosen to convey energy, hope, and closeness to the planet. Each color is a reminder that sustainability is built on diversity, contrast, and balance.
In the end, more than a new identity, we created a visual language that reinforces what Ecoaliza has always been: an invitation for more people to join this network that welcomes, teaches, and transforms — and helps every sustainable idea echo even further.
Throughout the creative process, we understood that Ecoaliza doesn’t just spread knowledge — it builds communities. Communities strengthened by a shared purpose: to regenerate the world we inhabit through conscious, accessible, and inspiring practices. This narrative took shape in the brand’s symbol. Inspired by a seashell, it carries the power of resonance — like when you bring a shell to your ear and hear more than the sound of the sea; you hear stories, memories, and calls. The shell represents Ecoaliza’s role in amplifying voices, ideas, and sustainable practices that start small and ripple outward, growing stronger and reaching further.
The graphic elements, with their organic and fluid shapes, reflect this same spirit: they represent the diversity of nature, the constant flow of life, and the interconnectedness of everything that exists. They are visual fragments that, together, tell the story of a living, dynamic ecosystem full of possibilities. The color palette blends vibrant and natural tones, chosen to convey energy, hope, and closeness to the planet. Each color is a reminder that sustainability is built on diversity, contrast, and balance.
In the end, more than a new identity, we created a visual language that reinforces what Ecoaliza has always been: an invitation for more people to join this network that welcomes, teaches, and transforms — and helps every sustainable idea echo even further.