Revamping Western Genre Movies at Fawesome
Westerns were once as dominant in Hollywood as superhero movies are today. Studios produced them in abundance, year after year, with varying degrees of success. Fawesome is reviving the Western genre in the streaming era, to captivate our audience.
As the Senior Visualizer, I led the charge to transform Western genre, enhancing its appeal through compelling movie posters. This project showcases the innovative strategies and design processes that led to significant growth in engagement and viewership.
____
____
____
As the Senior Visualizer, I led the charge to transform Western genre, enhancing its appeal through compelling movie posters. This project showcases the innovative strategies and design processes that led to significant growth in engagement and viewership.
____
Partners
Warner Bros, Lionsgate, Paramount, Flimrise
Warner Bros, Lionsgate, Paramount, Flimrise
____
Problem Statement
Lack of Quality Resources: The content partners provided movies without behind the scenes or photoshoot images of actors.
The quality of these older Western films did not match current standards.
Outdated Poster Designs: Original posters were often designed for print, unsuitable for digital platforms.
____
____
Solution
Addressed these challenges with a creative and methodical approach.
Addressed these challenges with a creative and methodical approach.
Leveraging Movie Screenshots: Selected high quality screenshots from the movies to create visually appealing and impactful posters.
Incorporating Modern Design Elements: Integrated famous figures, movie titles, and actor names prominently to ensure the posters stood out and resonated with today's audience.
____
Execution Process
Screenshot Selection: Identified key scenes from each movie that captured its essence.
Screenshot Selection: Identified key scenes from each movie that captured its essence.
Design and Enhancement: Enhanced the screenshots with modern design elements, aligning with brand standards.
A/B Testing: Conducted A/B testing to compare the performance of the new posters against the originals.
A/B Testing: Conducted A/B testing to compare the performance of the new posters against the originals.
____
The Making
From screenshot to Masterpiece!
From screenshot to Masterpiece!
____
Screenshot Gallery
The Western genre transports audiences to the iconic cowboy era, featuring expansive, sun baked deserts and rugged, untamed landscapes. Set against a backdrop of raw and visually stunning wilderness. Our aim was to bring these captivating Western movies to modern audiences, preserving their grandeur and allure in the age of streaming.
The results of our efforts were remarkable
Increased Engagement: The new posters generated significantly more clicks and engagement.
Exponential Growth:
• The redesigned posters had a higher CTR compared to the originals.
• A notable increase in the viewership by 139% in Western genre within a year.
• The contemporary design drew viewer praise, enhancing overall content interest.
Increased Engagement: The new posters generated significantly more clicks and engagement.
Exponential Growth:
• The redesigned posters had a higher CTR compared to the originals.
• A notable increase in the viewership by 139% in Western genre within a year.
• The contemporary design drew viewer praise, enhancing overall content interest.
Company: Future Today
Product: Fawesome
Art Director: Jared Ramiez
Project Lead Design: Khatri Tabbasum
Creative Team: Kumar Sumit | Suresh Kumar | Swati Namdev
Content Team: Sheeja Raveendran | Prathamesh Naik | Nidhin Chandran
Want the juicy insights? Case Study