Icons

Task:
Update the icon set, develop a unified style aligned with the overall visual design of the website, and create a style guide with step-by-step instructions for future icon design.

Solution:
The design was based on the geometric, angular style of the original logo (note: the website underwent a logo rebranding later, so the presentation still features the old version). The new icon style reflects the visual language of the logo and heading fonts through consistent geometry and proportions. Simple, clear metaphors were used, with a focus on character, clarity, and visual balance.

A structured design system was developed, including:
— a grid and guiding lines,
— standardized sizes for geometric shapes,
— consistent corner radii and angles,
— rules for spacing and negative space.

All icons were built using this system and aligned to a coherent visual logic. A detailed guide was created to document all design principles. Additionally, a step-by-step instruction document was prepared for the team to ensure consistency and scalability of the icon set moving forward.