CIF
Rock in Rio
Cif made its mark at the 40th anniversary edition of Rock in Rio with a campaign centered around the iconic clean sneaker. Created by Soko, the activation featured an interactive stand where the shiny sneaker was the main attraction, reinforcing the concept of “looks like a miracle, but it’s Cif.”
We developed a vibrant visual communication strategy tailored to the festival, creating playful and bold assets that highlighted the characters' clean sneakers. Additionally, we designed a versatile illustration system with a strong focus on social media applications.
We developed a vibrant visual communication strategy tailored to the festival, creating playful and bold assets that highlighted the characters' clean sneakers. Additionally, we designed a versatile illustration system with a strong focus on social media applications.
Agency: Soko Droga5 — Client: CIF — Campaign: Cif at Rock in Rio 40th Anniversary
Credits
Client: CIF
Agency: Soko Droga5
Campaign: Cif at Rock in Rio 40th Anniversary
Creative Director (Black Madre): Andre Maciel
Account Director: Tina Castro
Head of Planning: Leticia Alves
Creative Director (Black Madre): Andre Maciel
Account Director: Tina Castro
Head of Planning: Leticia Alves
Planning: Beatriz Perrote, Tommy Martins
Executive Account: Camila Holzmann
Head of Production: Laryssa Andrade
Head of Production: Laryssa Andrade
Producer: Felipe Ribs
Head of Art: Igor Ras
Illustrators: Igor Ras, Peve Azevedo
Head of Art: Igor Ras
Illustrators: Igor Ras, Peve Azevedo