Unleashing the Surge Experience
The Surge project was born from a vision: to craft a bike that not only conquers terrains but also captures attention through immersive digital design. This case study showcases the journey of designing a bold identity and an innovative 3D website experience for Surge.
Objective
To design a powerful visual identity and create a dynamic 3D website that reflects the aggressive and high-performance nature of the Surge bike.
Dive in now: https://surge.peachworlds.com/
This project pushed the boundaries of creativity and technical execution. It reinforced the importance of immersive storytelling and attention to detail in building impactful digital experiences.