Noir® Dark Chocolate
Visual Identity | Packaging Design
Visual Identity | Packaging Design
NOIR Chocolate is a celebration of bold flavors, vibrant artistry, and premium craftsmanship. Designed for those who crave both intensity and creativity, NOIR redefines indulgence with a modern, expressive, and daring aesthetic. Each bar blends high-quality cacao with unexpected fruit pairings, creating an experience that is as visually striking as it is rich in taste.
Our challenge was to develop a visual identity and packaging that embodies boldness, energy, and modern luxury while maintaining a sense of refined sophistication. The design is colorful and dynamic, with vivid hues, strong typography, and fluid illustrations that bring each flavor to life. The packaging captures the essence of indulgence and joy, ensuring that NOIR Chocolate stands out both on the shelf and in the hands of the consumer.
The name NOIR represents more than just dark chocolate—it is a statement of contrast, depth, and artistry. The brand’s high-impact visuals, combined with rich flavors and premium ingredients, create a sensory experience that is bold, unforgettable, and indulgent.