Capture Minds is a London-based non-profit organization dedicated to breaking the cycle of youth poverty through innovative education and training programs. Founded in 2020, Capture provides children and young people with the tools, skills, and confidence to build a better future.
With a focus on vulnerable communities in the UK, Capture offers academic tuition for children aged 7 to 16, as well as creative industry programs for young people aged 18 to 25. The organization not only equips participants with practical skills but also encourages them to become active voices in their communities, amplifying their message through digital platforms.
Fagerström was commissioned to develop the new visual identity for Capture Minds, aligning the brand's image with its ambitious vision and youthful spirit. The challenge was to create a modern, urban, and versatile identity that resonates with the aspirations of young people while maintaining the organization’s activist essence.
Non-profit
2025
London, UK
The logo, a bold wordmark in a stencil typeface, embodies the brand's strong and passionate personality. The distinctive C, inspired by a screenshot symbol, serves as both a standalone icon and a dynamic graphic device that frames key messages and moments. This visual language extends across digital and physical applications, creating a cohesive system that adapts seamlessly to education, entertainment, and social media contexts.
The organization's mission is rooted in the belief that education is the key to empowerment and personal growth, summarized by its guiding motto: Educate – Empower – Evolve. Through this identity, Capture Minds positions itself as a movement for change—empowering the next generation to rewrite their own futures