Qolab Bureau Créatif's profileFélix Drouin's profileÉric Valiquette's profileJacynthe Bellemare's profileFrançois Larouche's profileJocelyn Goyer's profileSimon Duhamel's profileAlexander Jones's profile+6

Fizz • Shocking. In a good way.

Multiple Owners
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Advertising
fizz phone Internet Advertising fishing apple Canada green pub publicité

To close the year with impact, Fizz leaned into one of its most iconic symbols: the lightning bolt. A natural metaphor for speed, power and simplicity, it became the backbone of a campaign that made one thing clear: Switching to Fizz is shockingly easy. The campaign focused on three core messages:

- A striking phone offer, with savings of up to 60% on mobile plans for 24 months.
- Reliable coverage at a low price, especially in provinces outside Quebec.
- A rewards program that keeps hitting with more perks.

With bold, repurposed visuals, short-form bilingual videos and targeted digital executions, Fizz delivered a cohesive, high-energy campaign that stayed true to its offbeat, fun-loving brand signature.

fizz phone Internet Advertising fishing apple Canada green pub publicité
fizz phone Internet Advertising fishing apple Canada green pub publicité
fizz phone Internet Advertising fishing apple Canada green pub publicité
fizz phone Internet Advertising fishing apple Canada green pub publicité
fizz phone Internet Advertising fishing apple Canada green pub publicité

CREDITS
EXECUTIVE CREATIVE DIRECTOR : Jocelyn Goyer 
CREATIVE DIRECTOR : Félix Drouin
COPYWRITING : François Larouche, Alexander Jones
ART DIRECTION : Jacynthe Bellemare, Éric Valiquette
ACCOUNT MANAGING : Laurence Ravary
PRODUCTION :  François Forgues, Marie-Claude Perreault

DIRECTOR : Jérémie Saindon
PHOTOGRAPHY DIRECTION : Ménad Kesraoui
SET DESIGN : Studio Bonnet
STYLING : Delsey Ruel-Bilodeau / MAKEUP : Ariane Tremblay

POST-PRODUCTION : MELS
EDITING OFFLINE :  Sébastien Delporte
EDITING ONLINE : Jean-Marc Laurin / Olivier Ruel
VFX SUPERVISOR : Sylvain Lebeau
COLOR GRADING : Jérôme Cloutier 
POST-PRODUCTION COORDONATOR (Mels) : Widy Haral
SOUND ENGINEER : Frédéric Laurier ​​​​​​​

Fizz • Shocking. In a good way.
Published:

Owners

Qolab Bureau Créatif's profile
Canada
Félix Drouin's profile
Montreal, Quebec, Canada
Éric Valiquette's profile
Montreal, Quebec, Canada
Jacynthe Bellemare's profile
Montreal, Quebec, Canada
François Larouche's profile
Quebec, Canada
Jocelyn Goyer's profile
Montreal, Quebec, Canada
Simon Duhamel's profile
Montreal, Quebec, Canada
Alexander Jones's profile
Montreal, Quebec, Canada

Fizz • Shocking. In a good way.

EN To close the year with impact, Fizz leaned into one of its most iconic symbols: the lightning bolt. A natural metaphor for speed, power and simplicity, it became the backbone of a campaign that made one thing clear: switching to Fizz is shockingly easy. The campaign focused on two core messages: A striking phone offer, with savings of up to 60% on mobile plans for 24 months Reliable coverage at a low price, especially in provinces outside Quebec With bold, repurposed visuals, short-form bilingual videos, and targeted digital executions or the rest of Canada, Fizz delivered a cohesive, punchy campaign that stayed true to its offbeat, fun-loving brand. – FR En fin d’année, Fizz a décidé de s’approprier l’un de ses symboles les plus puissants : l’éclair. Métaphore naturelle de la vitesse, de la puissance et de la simplicité, il est devenu le fil conducteur d’une campagne déployée partout au pays, incarnant l’idée que « passer à Fizz, ça se fait en un éclair ». La campagne s’est a

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