Merimerme Studio's profile

OTXY® Cosmetic Branding

Merimerme Studio
Pro
•
Packaging
InDesign
brand identity branding cosmetics packaging design bold graphic design logo beauty skincare visual identity



OTXY® is a molecular skincare brand, designer for even the most sensitive skin. The vitamin C- infused formulas deliver radiant results with gentle, science-backed precision.

We created branding and packaging design. The key element was a simple and well-understood symbol - circles, which also symbolizes the molecules.


2025 - MERIMERME STUDIO
BRANDING + PACKAGING DESIGN





brand identity branding cosmetics packaging design bold graphic design logo beauty skincare visual identity
brand identity branding cosmetics packaging design bold graphic design logo beauty skincare visual identity
brand identity branding cosmetics packaging design bold graphic design logo beauty skincare visual identity
brand identity branding cosmetics packaging design bold graphic design logo beauty skincare visual identity
brand identity branding cosmetics packaging design bold graphic design logo beauty skincare visual identity
brand identity branding cosmetics packaging design bold graphic design logo beauty skincare visual identity
OTXY® Cosmetic Branding
Published:

Owner

Merimerme Studio's profile
Spain

OTXY® Cosmetic Branding

OTXY is a dermatologically focused skincare brand specializing in Vitamin C formulations tailored for sensitive skin. Each product is developed with clinically supported actives to restore the skin barrier and reduce inflammation at a molecular level. The visual identity reflects this scientific foundation. The logo is built from a grid of precise circular dots, echoing molecular structures and evoking clarity, softness, and control. We used a minimalist sans-serif typeface to support legibility and reinforce a clinical, modern aesthetic. The color palette centers around gradients—referencing Vitamin C and skin vitality—paired with neutral tones to balance warmth with trust and efficacy. The result is a cohesive branding and packaging system that communicates both scientific integrity and gentle care.

Published: