THOR Hydration — a rebrand that channels the mythological power of its namesake ⚡
Visual identity for Thor Hydration, a performance-first hydration brand that creates electrolyte powders, built for athletes who demand more from their recovery. The challenge was to develop a bold, electrifying brand that captures the raw energy and precision behind Thor’s scientifically engineered formula — speaking directly to elite performers and active minds alike.
The identity channels the mythological power of its namesake through lightning-bolt motifs and a high-voltage palette, balancing raw intensity with professional credibility. While the system is built to energize, it stays approachable through rounded forms and friendly typography, softening the edge to avoid feeling harsh. The result is a striking yet approachable identity that energizes while remaining grounded and accessible to its audience.