Golly A Joyful Take on Supplement Branding & Packaging Design
Golly is a bold and vibrant supplement brand that redefines the wellness space through playful, emotionally engaging branding and standout packaging design. Created to infuse daily routines with energy, clarity, and positivity, Golly brings a fresh perspective to how supplements are experienced both visually and emotionally.
Designed by MarkaWorks, the packaging system is rooted in a strategic blend of color psychology, clean layout, and intuitive visual hierarchy. Each variant Moody, Collagen, and Energy has its own distinct color story, unique iconography, and clear labeling, making product selection effortless on crowded shelves.
The visual identity combines bold color blocking, soft rounded typography, and minimalist graphic elements to create a system that feels both joyful and sophisticated. The playful tone is balanced by a functional clarity large type, easy-to-read benefits, and thoughtful structure enhance both shelf appeal and user experience.
High-quality 3D renders highlight the tactile qualities of the packaging matte finishes, ergonomic shapes, and carefully considered material choices all come together to enhance unboxing moments and build brand loyalty.
Golly’s identity speaks to a modern wellness audience looking for supplements that not only work—but also look and feel good. This project is a celebration of how effective supplement branding and smart 3D packaging design can transform an everyday product into a lifestyle icon.
Golly’s color palette is a bold expression of the brand’s energetic and uplifting personality. Featuring standout shades like vibrant orange and electric blue, each product variant communicates its unique mood and benefit at a glance. Orange brings warmth and dynamism, while blue evokes clarity and calm—together, they create a striking contrast that enhances shelf visibility and emotional impact. Balanced with soft pastels, these vivid tones help establish a brand identity that feels both modern and approachable.
Let's work together!
— Do you have a project? 📩 projects@markaworks.com
—
Visit our website to see all the project presentations.